WebHooters

Introduce your business and what you do there.

I’m the director of Predictable Marketing, a marketing agency focused on the automation and robotic process automation (RPA) space. I work with medium to large tech companies and provide strategic marketing services for the implementation of their lead generation campaigns.

What challenge were you trying to address with WebHooters?

The main challenge we were facing was around the visibility of my own website. I didn’t have the bandwidth to handle everything myself because I’m a small business. So, I hired WebHooters to grow the business.

What was the scope of their involvement?

WebHooters helped me with the design of my website, designing a few pages and improving the overall UX of the platform. Their team also works to enhance our site’s SEO. Additionally, they write blogs and content for our website. 

What is the team composition?

I mainly work with the founder.

How did you come to work with WebHooters?

I spoke to a few options, but we followed a referral to work with WebHooters. They were prompt to get back to us and we had a good discussion. 

How much have you invested with them?

We’ve spent over £2,000 (approximately $2,600 USD).

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Some of the keywords that were important to my business are ranking on the first page now. Keywords associated with RPA are important to my business and we’re ranking very well for those, leading to more overall inquiries coming to our site. Since starting our work with WebHooters, we’re getting what we set out to achieve.

How did WebHooters perform from a project management standpoint?

Their project management is solid; I’m happy with it. I receive monthly reports from them about keyword performance and our ranking. If a challenge comes up, they notify me of it. Their communication is pretty quick—they’re responsive to my calls.

What did you find most impressive about them?

Their team is very transparent and always keeps me informed—something I struggled to get from other companies. They’re a hardworking team. My business was new and it wasn’t easy, so I’m happy with them.

Are there any areas they could improve?

Initially, I had to guide them a lot because it’s a new business and involves a lot of content. I had hoped they write all the content from the start. Because of this, they should spend more time learning about their client’s space before starting the content pieces. 

Do you have any advice for potential customers?

The more WebHooters knows about your business, the better they can help you.

Introduce your business and what you do there.

I’m the co-founder of Datalore, a tech consulting company. We offer a lot of services in machine learning, AI, and business analysis. We also provide training: we’re engaged with a lot of colleges and universities in India to impart education in data science and machine learning.

We also have our own project, a machine learning algorithm that predicts price trends in the stock market.

What challenge were you trying to address with Webhooters?

We needed help with branding and marketing.

What was the scope of their involvement?

They initially did a lot of marketing for the training we conduct, including work on social media.

They also recommended blogs for us and redesigned our website.

What is the team composition?

I’m in contact with Mahima (Founder, Webhooters). We brief her on requirements and she coordinates with her team.

How did you come to work with Webhooters?

I found them online.

How much have you invested with them?

2 Lakhs (approximately $3,000 USD).

What is the status of this engagement?

We started working together in December 2016 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’re really good: we’ve gotten a lot of inquiries for our training, and the brand data has shown some good reviews on Google.

We have some fund issues since we just started up two years ago, so recently I have reduced marketing for some time. There’s a lot of things in the pipeline with Webhooters, but they are pending right now due to funding.

How did Webhooters perform from a project management standpoint?

They’re very professional and reach 95% of deadlines. Sometimes there is rework in the design, but that’s naturally understood.

What did you find most impressive about them?

They’re very flexible and somehow always accommodate our requests, even at the last moment. They’re very patient and cooperative. I like working with them because we have very good synchronization.

Are there any areas they could improve?

I didn’t have any bad experiences with them. We gave them blogs to write on data science. It’s a difficult subject to write so they probably don’t have a team that could do that for us. They’re good at design, but they could come up with some different ideas. The team is very small, so it would be good if it could grow.

Do you have any advice for potential customers?

No.

Please describe your company and your position there.

I am the CEO of the company

For what projects/services did your company hire WebHooters, and what were your goals?

Digital marketing suite for HiLo - SEO, Blogs , social media etc

How did you select this vendor and what were the deciding factors?

Were refered to by a friend who was very happy with them. Shortlisted a few and based on interviews and quotes they came first

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital marketing suite for HiLo - SEO, Blogs , social media etc

How many resources from the vendor's team worked with you, and what were their positions?

Account manager , SEO , writers

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Excellent deliverables , very professional , have been showing change in KPIs

How effective was the workflow between your team and theirs?

Excellent collaboration and prompt responses

What did you find most impressive or unique about this company?

Their CEO is always on top of everything, and they're extremely attentive to clients.

Are there any areas for improvement or something they could have done differently?

All good with them.