What was the scope of their involvement?
They first assessed the backend performance of our website, starting with keyword research and optimization. They guaranteed us that 10 of those keywords would be in the top 3 results within a certain amount of time. They also wrote copy for us, and we began to see results in terms of how people were discovering our business. We knew that while we didn’t understand everything they were doing, that their services were starting to work in our favor.
They realized that I was doing the blog and that it would be better to incorporate it into our website. They moved it for me, and also created some awesome content. One that really stands out was Will’s [President and Founder, WebpageFX] idea regarding homemade granite and stone cleaner. He did research to see if people were searching for that topic, then used it to bring people to our website. The more people that land on our page, the more Google will recognize as a value to the industry.
After he wrote the content, we actually started making our own granite and stone cleaner based on the article. We’re now off the charts in terms of the amount of volume for those keywords. We now use it for marketing, and we also give the cleaner out to customers during our kitchen tours. It helped us stand out from competitors, because they only talk about industry prices.
WebpageFX also managed our PPC ads this year, but we’re not currently very active because we switched gears. Right now, Will’s working on a piece for us involving white countertops because it’s in high demand right now. People have a lot of questions regarding what material to use in their kitchen and how those products behave differently, so it will bring a lot of traffic to our site. WebpageFX is going to do the research and writing with our input, then they’ll go back through and make edits and put it on the website. I’m positive that we’ll see positive results from that.
What is the team dynamic?
Will always explains everything to me. If I have a question, or if I’m confused about something, he always walks me through whatever I need to know.
How did you come to work with WebpageFX?
Our owner was approached by WebpageFX’s owner. In the beginning, we were thinking about if we needed to use SEO, and if we did, how we could get the most benefit from it. Before hiring WebpageFX, we investigated within the market so we had something to compare. In my opinion, the work they do is intangible, so it’s not something that is easily understandable. We researched and interviewed different companies, but we had an immediate connection with WebpageFX. There was a certain trust in the engagement, and they shed light on their process and what they would do for us, ultimately making it more tangible and measurable.
How much have you invested with them?
We’re paying $800 per month. Our budget is very flexible because if something isn’t working the way we want it to, or if we want to increase our activity, Will is very accommodating. He does try to work within our agreed budget, though.
What is the status of this engagement?
We started working with them in 2013, and the relationship is ongoing.