What was the scope of their involvement?
At the outset of our engagement, WebpageFX assigned our account to Catelin [Internet Marketing Specialist, WebpageFX]. We wanted her to take a look at our product, get a thorough understanding of it and our business, and then start looking at keywords related to our product. Her goal was to ensure that when people searched for those keywords through Google, our company would have a high ranking. Alongside that work, she took a look at our website and gave us instructions on what to clean up or adjust in order to make it easier for the search engines to pick up the keywords.
Together, Catie and I did a full assessment of our keywords, planned content updates to take advantage of specific keywords and keep our website fresh, and conducted a thorough analysis of the entire website to see what changes she recommended. Under her direction, we finally followed through on what had been a long-term line item for me and started building a blog for our site. Catie helped to clarify the best approaches to blogging for a business. We also discussed at length how to use social media to our advantage, including identifying which sites and tools to use, and at what frequency to implement those posts. In general, Catie became my consultant on anything to do with the internet.
During the course of this work, WebpageFX also produced a certain amount of content for us, like webpages and some long form content. We engaged them to help us build appropriate links and figure out how to get linkbacks from high-domain-authority websites. Any individual project that Catie led for us involves coming up with the content, editing it, approving it, and updating it on the website at a predetermined time. It is complicated and time consuming, but she handles all of that for us.
What is the team composition?
Although I have interacted with both their sales specialist and Catie’s boss at varying times throughout the engagement, the latter of whom provided me with some social media strategies, I have primarily collaborated with Catie. Sometimes she needs to go back to her internal team to get answers for me, but usually we work together directly.
How did you come to work with WebpageFX?
I conducted research to source the right partner to achieve our PPC goals, and through that process I went through four or five different businesses. Some of them solicited me for our contract, some of them I found locally, and a couple of them were national companies. Within that research, I stumbled upon WebpageFX.
How much have you invested with them?
So far, we have spent close to $100,000 annually with WebpageFX, and we pay using a monthly fee structure that usually increases every year.
What is the status of this engagement?
We began working with them in 2012, and the relationship is ongoing.