What evidence can you share that demonstrates the impact of the engagement?
WebFX fixed all the errors that were on our site, which was a major success. We've been increasing our web traffic by almost 100% annually. The number of site visitors who found us through search engines doubled after the first year. Leads are continually coming in, and many people indicate they found us on Google.
Having started with 375 keywords in March 2016, we now rank for 2,633 search terms as of October 2018. As a result of their work, we saw the following percentage increases: 96.86% for organic traffic, 101.20% for overall goal completions, 135.71% for organic goal completions, and 93.55% for paid goal completions.
How did WebFX perform from a project management standpoint?
The experience has been really great. Our account manager has always been very responsive and easy to reach via phone and email. Every agency tends to pitch themselves as an extension of your in-house marketing team, but that's actually the case with WebFX.
Whenever we call, they either have a recommendation or offer to help us out if we need it. Every Friday they send industry updates like Google algorithm changes or new developments in SEM. We have biweekly calls and speak regularly. They always provide the metrics on time.
What did you find most impressive about them?
WebFX has provided great SEO services. Staying on top of this continually changing field is critical. They definitely know what they're doing, and it seems to work. By constantly monitoring our progress, they continually optimize strategy and find new changes to make.
Are there any areas they could improve?
Not necessarily. The only thing we struggle with is the lack of a dedicated content lead for our account. Our products and services can be complicated to understand, and the copywriters aren't as close to our project as our account manager. At times, the direction can be slightly off or inaccurate. This is understandable; we don't expect everyone to be an expert about our technology. Their copy is usually a good starting place that requires a decent number of edits.
Do you have any advice for potential customers?
The process went really well when we kicked it off. Since our website was such a mess, maybe we could have started the relationship by building a new one instead of trying to fix all the existing problems. With that in mind, we've been engaged with them for a few years now and are finally working on a new website. We're collaborating with the team to make sure our new plans for the design are SEO-friendly.