What evidence can you share that demonstrates the impact of the engagement?
We surpassed last year’s total website visitors by mid-October this year. Year over year, we continue to shatter our numbers working with WebFX. Last year, we similarly broke the previous year’s record by around November or October. Beneficially, the monthly ad spend has remained the same since we first started for the last two years. For 2017 and 2018, we’ve had amazing gains so far. The results drastically improve from month to month, usually with between 20%-40% gains over the previous year.
One of the most important things we added to our efforts this year was posting new content. We have a very active bimonthly blog through our website that we share with our social media channels. It’s an excellent tool that has allowed us to attract more visitors continuously. We’ve made some incredible gains together over the last two years.
How did WebFX perform from a project management standpoint?
Jordan (Internet Marketing Analyst, WebFX) is not only a great person but also extremely organized and detail-oriented. He’s highly proactive, contributes great ideas, and does an excellent job with communication. He’s been on the ball to address all our concerns for any type of issue.
WebFX hasn’t missed a single deadline. They've planned an agenda that covers everything we’re trying to achieve. We meet every month to recap our progress. At times, we talk on the phone weekly. We have lots of email exchange and dialogue. We plan what we want to achieve on a quarterly basis based on the available funds in the budget.
To track metrics, WebFX uses a combination of Google Analytics and the proprietary system they created. We have access to both those systems which show us our areas of strength and weakness, so we know how to target better progress.
What did you find most impressive about them?
WebFX contributes great ideas and executes on our plans. They’re fantastic. As a goal-oriented team with many resources at their disposal, they help us accomplish our objectives. If Jordan can’t give me an answer, he puts me in touch with someone who can.
They have in-depth knowledge of the industry and take a proactive approach to educating their employees. We have a great relationship. I even had the opportunity to tour their corporate headquarters this year. Every time I’m scheduled to talk to Jordan, I look forward to the call.
WebFX is an amazing company with an incredible corporate culture. I was blown away by their office. Philanthropy is important to me, and I’m impressed by all the charities they donate to. We have a great relationship and are so happy with them that we won’t let anyone else touch our SEO.
Are there any areas they could improve?
WebFX is offering new services that incorporate video and bringing other CRM tools to the table. Their company is continually hiring people and expanding its services and ideas to different areas. We’re not taking advantage of all these offerings yet.
Do you have any advice for potential customers?
Everyone on the team is trained appropriately and extensively knowledgeable. I’d congratulate anyone who hired WebFX for making a great choice. We’ve had nothing but positive results and feedback from working together. I can’t say enough good things about them.