What was the scope of their involvement?
WebpageFX started by completely redoing my website, which was about 10% of what I needed to outsource. Now, they’re managing 90% of what I needed to outsource. They’ve taken pretty much all of my business, which has been fantastic.
They modernized the whole look and feel and transformed the site into a responsive design. At the time, I really struggled with the CMS [content management system]. I didn’t like the one we had, and it didn’t work well. You basically had to be a computer programmer to get anything to work. The CMS that WebpageFX offered was robust and easy to use, as it involved click-and-point or drag-and-drop activities.
Caterpillar offers products feeds, but I wasn’t aware of how they worked or how to set them up. WebpageFX already knew how to implement everything. They helped us incorporate the product feeds into our website, which was a huge benefit that I hadn’t anticipated when I started working with them.
Early in our relationship, I realized they have a lot more expertise in my industry than I realized. So, we changed the scope a bit to include various XML feeds and other stuff that Caterpillar provides. Once they finished those tasks for me, I realized they were also excellent at SEO [search engine optimization], SEM [search engine marketing], and Google PPC [pay per click] and Google AdWords to display network advertising. I hired them to do all of that for me as well.
I’ve seen tremendous results based on the work they’ve done for me. I had a fair amount of SEO and SEM experience prior to working with them, and my Google Analytics and AdWords were already set up and working. Since these tasks were incredibly time-consuming, there’s no way I could handle them by myself.
When I first reached out to WebpageFX, we sat down and went over what I expected my website to do. Then, they did the keyword research, which was wonderful, and came with their suggestions. They know what I’m trying to accomplish, so they tweak those keywords each month to reach my goals. I don’t have to worry about a thing.
I work one-on-one with Amanda [Lead Internet Marketing Consultant, WebpageFX], and she knows what I deal with every day. She will approach me with solutions to my problems, which is wonderful. For example, two months ago she knew I was really struggling with our social media, and she showed me a great offering they have. In the last couple of months, I have turned over all of my social media to WebpageFX as well. They really excel in this area.
Prior to WebpageFX, we were active on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. We were doing okay with Facebook but weren’t doing anything beyond Facebook Ads or Google Plus pages and some YouTube advertising. Because I’m pretty much doing this by myself. I just don’t have the time or the staff to manage all these accounts. They took over what I had already had in place and made some great improvements. Darrian [Social Media Specialist, WebpageFX] will plan content for a month in advance using Buffer, and our marketing manager and I will review what she’s set up. If we want to move things around or highlight specials, she’ll accommodate all of that. Darrian always watches current events like the recent floods in Houston. Caterpillar had a big presence in helping in Houston, so she reached out to us and said, “Hey, we should do this.” She also monitors our Facebook page for customer reviews and comments. So, I don’t have to worry about that either.
What is the team dynamic?
They have a great setup. Darrian handles social media, and Amanda is my project manager for everything with WebpageFX. It’s great having one person to call and get your problem solved. She gets to know us really well, too. I like working with them. They're efficient and excellent at what they do, and they’re also fun to work with. They’re genuinely nice people, and it’s hard to find vendors like that.
How did you come to work with WebpageFX?
Caterpillar has an annual marketing conference once a year where all the Caterpillar dealers get together and discuss best practices. I was at one of these conferences. While talking to a couple of the marketing managers, I was explaining the nightmare of going through a website redesign. We have nearly 1,400 pages on our website. Two or three people immediately said, “We’re using this vendor that’s really good.” I actually met WebpageFX at the vendor fair and spoke to the owners, who are super nice people. I immediately felt comfortable with them. I knew they were going to do what they promised.
How much have you invested with them?
The initial website cost about $60,000. The price varies monthly because of different projects. We’ve spent about $4,000–$5,000 per month since the initial website.
What is the status of this engagement?
We started working together in October 2014, and our collaboration is ongoing.