Global Creative. Activated Locally.
An Independent Creative Agency, we are specialists in Frontline Marketing. Which means we help brands adapt national marketing messages for franchise or sales outlets, keeping it local as well as consistent and helping them sell more. We work with the likes of Citroën, St John Ambulance, Peugeot, Dignity Plc, Suzuki, Ferrero and Continental Tyres to name but a few. They rely on us to create intelligent solutions, while working to short deadlines across multiple teams.
headquarters
Focus
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Portfolio
Brand Strategy
Close relationships with other leading automotive brands.
Operating in every channel.
Managing brand values at every touchpoint.
Understanding of the audiences these brands reach.
Operating in every area of the buyer-cycle that overlays new, used and aftersales.
Email Marketing
Close links with retailer marketing teams have driven genuine advances in development here in our studio.
Personalisation, customisation, animation and video playing integral roles in many executions.
Studio Pod handles all aspects of HTML building and additionally has in-house expertise in imaging, retouching and CGI dev.
Digital Dispaly Advertising
The Automotive Industry:
Quick turnarounds, campaign changes, new offers.
Online advertising plays right into its hands, providing a platform that is just as dynamic and progressive with new channels and spaces appearing all the time.
Our Pods have skilled and clever digital technicians working alongside planners and creatives who know your business, inside out.
Training and Campaign Management
Retailer training on the latest digital marketing channels and trends.
Marketing audit packages to review performance.
Digital campaign management on behalf of retailers – Facebook, GDN, PPC and more…
Retailer Marketing Toolkit
Online Marketing Asset Management system ensuring assets and materials are always available to our retailer partners.
Template solutions offer flexibility for retailers and cost efficiency for our clients.
Planning and budgeting functionality.
Retailer Marketing
Full-blown retailer marketing service for over 300 retailer sites for three brands in the UK – Citroën, DS Automobiles, Suzuki as well as for Citroën Ireland.
Surrounded with people that reach out to the network, maximizing uptake, participation and compliancy.
Digital display, social media, CRM materials, POS display material, online
and offline car and van brochures, and programme guides in both print
and film formats.
Reviews
the project
Digital Marketing & Strategy for Healthcare Company
"The team led a collaborative approach to finding solutions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Commercial Marketing Director
For what projects/services did your company hire We Are Acuity?
Projecting a strong and established brand - market leaders - at a local level to prompt engagement, reappraisal and conversion to purchase education products to meet regulatory obligations. B2B proposition in mature market to deliver increased customer lifetime value and counter forces of market commoditisation.
What were your goals for this project?
Reach further Engage more Convert better adding up to increased customer purchases and lifetime value.
How did you select We Are Acuity?
Competitive selection process of long listing and short listing to 3 and personal recommendation. Panel centred on myself, with marketing team and business P&L stakeholders.
Describe the scope of their work in detail.
Acuity added insight and creative expertise to an established and successful marketing and account management team. Taking the brief, Acuity planned targeting, channels, timelines designed content and collateral for multiple campaigns distributed through our digital and traditional channels using customer and prospect data. Within the national market, highly targeted to customers and prospects the market surrounding c.240 individual training locations.
What was the team composition?
We engaged directly with business owner Peter and two of his account management/creative team. There were more contributing that were not client facing.
Can you share any outcomes from the project that demonstrate progress or success?
A series of planned campaigns that met their reach, engagement metric targets. Contributing to a 8% YOY increase in margin and increased levels of repeat purchase within the defined geographic areas targeted. Exposure to Acuity's creative approach inspired and developed the vision and capability of the in house marketing team. Lead to Acuity being hired for subsequent campaigns in other divisions.
How effective was the workflow between your team and theirs?
Interaction between Acuity and the internal team was exemplary. Managed by our usual campaign planning business processes.
What did you find most impressive about this company?
Listened to the brief, with confidence and insight to challenge preconceptions, and the team led a collaborative approach to finding solutions.. Have been happy to recommend their work to my peer group.
Are there any areas for improvement?
Only the learnings that should be expected to be gained through an innovative campaign approach - and were rolled out during the campaigns cycle - establishing a working relationship to execute the approved plan, to more precise targeting, finessing creative etc.
We Are Acuity's efforts contributed to an 8% YOY increase in sales margin and repeat customers. The team's creativity was able to motivate and inspire the company's in-house team to yield better results. Communication between the two parties was seamless and productive.