Could you share any statistics or metrics from this engagement?
From 2014 to 2015, we saw page views increase by 48%, a user increase of 32%, a total sessions increase of 47% and an average session duration increase of 12%. We also had a bounce-rate reduction of 4%.
How did WDG perform from a project management standpoint?
Budget and timing wasn’t that much of a concern for us based on our contractual arrangement. As a customer, we were the ones that drew items beyond deadlines. A big reason for this was the fact that we'd previously had a site redesign that didn't work. Getting it right this time was more important than doing it within a deadline. As far as individual deliverables went, when we passed the baton to WDG, there was never a delay within their timeline.
The design process was lengthy. Once we selected them, the work extended over five months. This was partly due to the fact that we had 30 years of historical data which we had to migrate to the new platform and integrate within the new taxonomy, in order to make our content searchable through keywords and tags. This became a manual process for a lot of our older data. We literally had to sit in a room with WDG, doing searches through the raw XML data and figuring out where particular keywords could fit in. They were reliable overall from a timeline point of view.
We used Basecamp for project collaboration. The tool was recommended by them.
What distinguishes WDG from other providers?
Their proximity was convenient for us. If we called them in order to discuss our work, we could meet at a local coffee shop and sit down together. We had a nice, casual approach that gave us good results with which we're pleased. WDG provided a personal touch.