Watson Creative

BACKGROUND

Please describe your company and position.

I am the VP Business Development & Marketing of NEXGEN Asset Management

Describe what your company does in a single sentence.

NEXGEN the most technologically advanced enterprise asset management program on the market, integrating future-first CMMS software. NEXGEN’s EAM software provides a diverse suite of robust features to intelligently manage your end-to-end asset inventory throughout their lifecycle. With NEXGEN, you’re evolving from a legacy time-scheduled maintenance model to a proactive future-forward system built by industry thought leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Company Re-Brand
• New Website
• Copywriting

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research, Strategy, and Design

• BOOKLET:
  • Digital
  • max 20 pages
  • Copy baseline for all
• Brand Copy:
  • headlines
  • CTA's
  • Brand statements (500 words)
• Expository Copy: Edit (up to 1,500 words)
• Tech Copy: Provided by Client
• Stationery System:
  • Business Card
  • Letterhead Template
  • #10 Envelope
• Ad Dev:
  • 1 Print Ad
  • 1 Digital Ad in three sizes
• Social:
  • Skin
    • FB
    • IG
    • Twitter
• LI MARKETING COLLATERAL:
  • AM Flyer from booklet
  • PP/KN Template
  • Cover Pg Template
  • Case Study Template
  • Staff Resume Template
  • RFP/RFG Grid (5 pgs)
  • Product Sales Sheet (2)
  • Email newsletter Template (Platform)
  • Desktop Wallpaper
  • Pizza Box Design
• EXPERIMENTAL SYSTEM:
  • 10x10 Trade show booth
  • 10x8 background
  • 1 banner
  • branded tablecloth
• BRAND GUIDELINES:
  • Type Systems
  • Color System
  • Patterns and Textures
  • Mobile App/Software Icon Language
  • Photograph
  • BBG: Print/Enviro/Web
• WEBSITE:
  • Copy for website is coming from the booklet
  • Home, About Services, Team , Contact Pg
  • Career Pg, Job Posting, Online Forms
  • 1 campaign landing page template with up to 3 variation
  • CTA form with integration with CRM
  • Adwords/Social SEM

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Generate increased awareness of NEXGEN
• Establish NEXGEN executives as thought leaders
• Build credibility and trust through our brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well organized.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of detail and thought that goes into everything they produce is impressive. There's a story and a reason why for everything they do. From presenting the research to the final concepts, our executive team was always in awe.

Are there any areas for improvement or something Watson Creative could have done differently?

Our only feedback would be communicating project delays on the client's and agency's sides. By the end of our project, we had solved this and had excellent communication.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Oregon Wine Board

Describe what your company does in a single sentence.

The Oregon Wine Board is a semi-independent state agency established in Oregon statute which manages marketing, research, and education initiatives that support and advance Oregon’s statewide wine and wine grape industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.

SOLUTION

How did you find Watson Creative?

Request for proposal

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of exhaustive brand identity. The work includes the development of logo, word and brand marks (if applicable), typography styles, color palate, language and photography tone and style direction, usage examples Development of a PDF style guide outlining the use of the brand identity work for OWB and for OWB’s vendors and partners Creation of a short anthem video (1-3 minutes) to announce and celebrate the new brand work Delivery of all graphic assets, including style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.
• The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson was very involved with our client base and our staff. They delivered everything on time and were a pleasure to work with.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collaboration and professionalism in an often challenging project.

Are there any areas for improvement or something Watson Creative could have done differently?

Nothing!

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Matmarket

Describe what your company does in a single sentence.

We sell materials and components to footwear companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• To define our brand
• To share that with a larger audience via video

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Pricing fit our budget
• Great culture fit
• They had experience in sportswear marketing

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to give our brand a refresh and Watson and their team really came together to help us define the brand and the audience. The did a deep dive into our product (Ariaprene) and produced an amazing Website, brand video and numerous other marketing materials.The end products felt professional and high end, and really spoke to the audience we wanted to capture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The website they created featured SEO and that made a huge difference in our website traffic.

What was your primary form of communication with Watson Creative?

In-Person Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very efficient and reliable. The delivered what they said they would, on time and stayed within budget.

What did you find most impressive or unique about this company?

Their creativity. They had a videographer that really thought outside the box when it came to shooting sports-themed scenes. I was so impressed with how the whole team picked up the vision and came together to make it happen.

Are there any areas for improvement or something Watson Creative could have done differently?

No, they were such a pleasure to work with from start to finish! I'd love to collaborate with Watson Creative on future projects.

BACKGROUND

Please describe your company and position.

I am the President of Emerick Architects

Describe what your company does in a single sentence.

We are an architecture firm doing our best to create great places, improve the community and have fun while doing it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Update website
• improve social media presence
• strategizing on business and marketing goals

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson worked with our team on strategic goals for marketing, developing and helping to implement digital strategies,and a complete redo of our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Watson helped us have a clearer strategy of what our focus and goals should be related to marketing. They helped us stay true to us, but showcase better what we do and helped us reach a much broader audience. They improved all of our marketing deliverables to better reflect our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always amazing to work with. Super personable and easy to communicate with.

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

Their enthusiasm. They genuinely seemed to be excited to be working with us even though we knew they had bigger clients and budgets in their studio. They always made us feel important and heard and I truly felt they wanted to do everything they could to help us succeed and to continue to grow.

Are there any areas for improvement or something {provider_name} could have done differently?

Having even more clarity on who the different staff members are and their roles would help at times to understand who to communicate with and on what.

BACKGROUND

Please describe your company and position.

I am an executive at Directors Mortgage

Describe what your company does in a single sentence.

Directors Mortgage takes a community-first, people-focused approach to the business of making homeownership dreams come true.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Increase social media interaction and brand identity

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson was in charge of creating a new corporate strategy and plan for social media interactions and improve our website traffic. They also created multiple corporate videos that we could use online and for other marketing efforts as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Interactions were more consistent and increased. We also got positive feedback from customers and our loan officers as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were consistently on time but we needed extra interactions at the start to get things going. Once the strategy and plan were setup they were very timely and responded very quickly when we put in requests.

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative people and had the ability to make their vision of what we needed a reality.

Are there any areas for improvement or something Watson Creative could have done differently?

We had some interactions with our President that could have gone a bit smoother.

BACKGROUND

Please describe your company and position.

I am a Department Director at Kaiser Permanente

Describe what your company does in a single sentence.

Integrated care delivery providing high quality care, service and coverage to the communities we serve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Branding
• Highlight and differentiate

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've had the pleasure of working with Watson Creative, and they have consistently delivered outstanding work for Kaiser Permanente in the NW market. Whether it's developing campaign materials, creating compelling animations and videos, or designing eye-catching collateral, they have always approached each project with a high level of professionalism and a commitment to ethical standards.

Even when faced with challenging timelines or difficult circumstances, they always manage to follow through and deliver exceptional results. I can't recommend Watson Creative highly enough. Working with Watson Creative has been a game changer. Their expertise in branding and design has helped us elevate our marketing efforts to new heights.

They've helped us develop naming, collateral, videos, animations, and websites that have not only captured our audience's attention, but also effectively communicated our messages. They've also been a pleasure to work with - their team is responsive, collaborative, and always willing to go the extra mile. We look forward to continuing our partnership with them for years to come.

Lastly, I've had the pleasure of working with Watson Creative on several large-scale projects for Kaiser Permanente, and I have been continually impressed by their level of dedication and commitment to excellence. Their expertise in branding and design has helped us to develop materials that are both visually stunning and highly effective at communicating our messages to our target audiences.

But what sets them apart is their ethical approach to their work - they truly care about their client's success and go above and beyond to ensure we're happy with the result. I have no hesitation in recommending Watson Creative to anyone looking for a top-notch branding and design partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traction and enrollment tracking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and was able to be heard and listened on my feedback.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They were a game changer for us!

Are there any areas for improvement or something Watson Creative could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the co-founder & CEO of Health & Help

Describe what your company does in a single sentence.

Health & Help is an international non-governmental humanitarian aid organization, providing medical care in developing countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• digital marketing
• marketing strategy
• omni-channel campaigns

SOLUTION

How did you find Watson Creative?

Clutch Site

Why did you select Watson Creative over others?

High ratings, Great culture fit

What was the size of Watson Creative’s team?

50+

What was your primary form of communication with Watson Creative?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables for this project included:

Digital Marketing Strategy: Watson Creative developed a comprehensive digital marketing strategy tailored to your organization's needs, goals, and target audience. This strategy included tactics such as social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

Branding Strategy: Watson Creative worked with your organization to define your brand identity, including brand positioning, messaging, visual identity, and tone of voice. This helped to ensure that our brand was consistent and effective across all marketing channels.

Marketing Campaigns: Based on the digital marketing strategy developed by Watson Creative, the agency helped our organization to plan and execute effective marketing campaigns that were tailored to your target audience and designed to achieve your specific marketing goals.

Metrics and Reporting: Watson Creative established metrics and KPIs (key performance indicators) to measure the success of your digital marketing and branding efforts. They also provided regular reporting on the performance of our campaigns and overall progress towards your goals.

Training and Support: Finally, Watson Creative provided training and support to our organization to help ensure that you had the skills and knowledge needed to effectively execute the digital marketing and branding strategies developed during the consulting engagement.

Overall, the scope of work for Watson Creative's consulting services was tailored to our organization's specific needs and goals, and was designed to help you achieve long-term success in your digital marketing and branding efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Website Traffic
• Improved Search Engine Rankings
• Growth in Social Media Following

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson Creative's project management for your non-profit organization's digital marketing and brand strategy was exemplary, delivering outstanding results and ensuring that your needs and expectations were met every step of the way.

From the outset, the agency demonstrated a high level of professionalism and expertise, with a dedicated project manager overseeing the project and providing regular updates on progress. Throughout the project, Watson Creative delivered all items on time and to a high standard, with clear communication and transparency throughout.

They were responsive to your needs and requirements, providing proactive recommendations and solutions to help you achieve your goals. Watson Creative's project management approach was collaborative and flexible, adapting to changing circumstances and requirements as needed. They were able to effectively manage project tasks and deliverables, ensuring that everything was completed on time and within budget.

Overall, Watson Creative's project management was a good case, contributing to the success of your digital marketing and branding efforts and helping you achieve measurable outcomes and long-term growth for your organization.

Their professionalism, expertise, and commitment to your needs and expectations set them apart as a trusted partner in digital marketing and brand strategy.

What did you find most impressive or unique about this company?

What I found most impressive and unique about Watson Creative was their personal touch and commitment to our non-profit organization's needs, despite our low budget. The owner and team members went above and beyond to help us achieve our goals, showing a genuine interest in our mission and the impact we were trying to make.

Their dedication and professionalism, combined with their expertise in digital marketing and brand strategy, made them an invaluable partner in our journey. They were able to provide innovative solutions and creative ideas that helped us to stand out in a crowded marketplace and achieve measurable outcomes despite budgetary constraints.

What sets Watson Creative apart is not only their impressive portfolio of successful projects, but their people-first approach to business. They truly care about their clients and are willing to invest the time and resources needed to help them succeed. Their passion for their work and commitment to making a positive impact in the world is truly admirable, and it's no wonder that we felt such a strong connection to the owner and team.

Overall, we found Watson Creative to be a unique and impressive company, offering exceptional value and service to their clients. Their personal touch and commitment to helping non-profits like mine succeed is something to be celebrated, and we are grateful for their contributions to our organization's success.

Are there any areas for improvement or something {provider_name} could have done differently?

We had a great experience working with Watson Creative. We are very happy with the results and appreciate their dedication to our project. We look forward to the opportunity to work together again in the future.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Communications of Oregon Ballet Theatre

Describe what your company does in a single sentence.

About Oregon Ballet Theatre OBT is the largest professional ballet company in Oregon, employing nearly 200 people and attracting artists from around the globe with our reputation for excellence.

The company is rooted in the traditions of classical ballet, with a repertoire that ranges from the great classics to premieres from some of the most exciting choreographic voices in the field today. Our mission is dedicated to the vitality of, and access to, world-class ballet performance and training in our region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• brand overhaul
• ongoing season marketing campaign
• strategic support during Covid

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• Pricing fits our budget
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Rebranding and ongoing brand refresh
• Strategic support during Covid as company pivoted from in-person performance to an all digital season presentation
• Annual gala copy and design concepts
• Annual brochure photo shoot support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ticket revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

timely delivery

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Original thinkers - innovative, bold.
• Connected very well with everyone at our organization
• They were interested in a long-term partnership and genuinely cared about the organization.

Are there any areas for improvement or something Watson Creative could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Biamp

Describe what your company does in a single sentence.

Biamp builds and manufactures technology that connects people through extraordinary audiovisual experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

We sought to create an interactive experience that would help explain the breadth and depth of our product portfolio.

SOLUTION

How did you find Watson Creative?

Other

Why did you select Watson Creative over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build an interactive web experience that presents as a city map with multiple multi-layer venues that transition to individual room views highlighting specific solution sets with product imagery and copy.

Key steps:

• Content Strategy
• 3 Rounds of creative concepting to define
  • Illustration
  • Colors
  • Shapes
  • Gestures
  • Hierarchies
  • Typographies
  • Navigational Elements
• City view was reviewed for venue placement.
• Navigation for Venues with two to three room cutaways were developed to show views, transitions, product and furniture configuration.
• Call outs icons, copy and navigational elements were explored for the building and room levels.
• Custom Vector Illustrations:
  • City Sketch with generic buildings and ten (10) highlighted, slightly more detailed ‘Venue’s”. The venue buildings/campus showcased 1-7 room detail views. A total of 22 rooms were in the base scope.
• Development: Home Page with Mapping Technology MAP: Level one = City (pan, zoom) MAP: Level Two = Select buildings (pan, zoom) ROOM: Level three = Case Study page with clickable discovery about specific technology

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Site traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Watson Creative at both InFocus and Biamp has been a fantastic experience. Their expertise in branding and creative has been invaluable to our marketing efforts, and their team is always willing to go above and beyond to ensure our success. We have been consistently impressed with their ability to understand our needs and deliver exceptional results. Watson Creative feels like an extension of our team, and we couldn't be happier with our partnership.

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

They are a great blend of strategic thinkers and talented creatives, as well as skilled at execution.

Are there any areas for improvement or something Watson Creative could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the SVP, Marketing of Rafay Systems

Describe what your company does in a single sentence.

Rafay Systems provides solutions to streamline the management and operations of Kubernetes infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Positioning

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

Other

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables including branding and messaging for Rafay's core products and services as well as an open source project we were launching in the market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Messaging of Rafay's core product
• Branding of Rafay's Open Source project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team held regular meetings to keep us on track and delivered on time

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

I cannot thank Watson Creative enough for the outstanding job they did on our key messaging for Rafay. Our technology platform is built around Kubernetes, which can be a complex concept to explain to non-technical audiences. Watson Creative helped us simplify and define what Kubernetes are, and how they can benefit different personas in the industry. They also helped us develop a brand strategy that highlighted our competitive advantage in the market.

Our board and executives had nothing but compliments on our new communications platform, even though they were skeptical before. Working with Watson Creative was an absolute pleasure, and their attention to detail and level of professionalism made the process seamless. I would highly recommend their services to anyone looking to elevate their brand and messaging.

Are there any areas for improvement or something Watson Creative could have done differently?

no