What was the scope of their involvement?
The first step of the process was a discovery phase. WANT Branding met with Arkadium executives to understand their role, their challenges, and what the company means to them. They did historical research of old press releases and articles. They also sat down with us to understand our current market focus and objectives.
After the discovery phase, WANT Branding put all their findings together. Then they launched an initial draft of our message and visual identity. Several versions were presented, including logos and style guides. Next, they worked with us to finalize the message and iterate on the visual identity until we were satisfied.
What is the team composition?
We mainly worked with two people, their managing director and their head of marketing.
How did you come to work with WANT Branding?
It was an exhaustive search. We approached about 20 agencies. Our criteria included everything from experience within our industry, to a preference for a local New York City vendor, to price point. After the qualification process and in-person meetings, our team was most excited to move forward with WANT Branding.
How much have you invested with them?
We spent $43,000.
What is the status of this engagement?
The project took place from December 2017–March 2018.