What evidence can you share that demonstrates the impact of the engagement?
We were really impressed. We absolutely love it. The brand feels iconic. When we rolled it out to the company as a whole, a lot of people didn't really understand what we were trying to do.
But the level of excitement that we saw from all of the employees at every turn was great. The team is super engaged. The KPI from us as the client is that WANT Branding blew us away. It was really fantastic.
How did WANT Branding perform from a project management standpoint?
Their project management was fantastic. We’re a different client for them because they typically work with larger Fortune 500 companies, so I didn’t think they’d be interested in us. They were very efficient. Most of our Zoom calls were 30 minutes or less, which was great.
The team didn’t take up our time unnecessarily to prove that we were getting the value. It was clear that they were spending a lot of time in the background; they just didn’t keep us on the phone to go through all of the minute details, which was great. WANT Branding let their work speak for itself, which impressed me.
What did you find most impressive about them?
They listened very well. For example, the first time I met Jonathan, I told him I was getting ready to go skiing in Utah after the conference. So, in one deck, WANT Branding showed up with a pair of skis with our logo on them.
I was really impressed by that. The team is hands-on, and they want to deliver what their clients are asking for. Additionally, they were very professional and fun.
Are there any areas they could improve?
No, I have no suggestions. They hit it so far out of the park that I wouldn’t have them change anything. If I have another need, I would hire them in a heartbeat.
Do you have any advice for potential customers?
Go into the engagement with an open mind. When I talked to Jonathan, I didn’t know what we were lacking. Just go into the engagement and answer their questions.
Answer their questions and trust the process. They interviewed us a lot and we didn’t know initially how it was related to the branding, but the team is very professional and they know that they’re doing.