Top 3 Branding Agency on Clutch (’18, ’19, ’20)

Gold
VERIFIED

WANT™ is one of America’s leading branding agencies. We deliver world-class Brand Strategy, Brand Naming and Brand Identity solutions for companies who want to unlock the power and value of their brands.  

For 30 years, we’ve helped more than 2,000 companies create powerful and memorable brands that delight customers, outflank the competition, and achieve extraordinary business results. At WANT we create brands for every kind of business –- from the world’s biggest brands to the smallest start-ups, from Venture Capital & Private Equity firms to non-profits & trade groups. 

Based in three of America’s most exciting cities – New York, Miami and Denver – WANT is an entrepreneurial agency made up of small, senior-level teams who are hands-on from start to finish. Some brands want to step forward, others want to leap ahead – whatever your goals, we can help.

 
$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 
We’ve helped to create some of the world's biggest brands as well as create brands for early-stage start-ups and entrepreneurs. WANT Branding is one of the world’s leading branding agencies. It’s where great brands begin.

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Our Managing Director, Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

Metallic Image

Metallic

Services: 

Brand Strategy

Brand Naming 

Brand Identity 

 

Read full case study at: 

https://wantbranding.com/case-studies/metallic/

 

Hewlett Packard Enterprise Image

Hewlett Packard Enterprise

Services:

Brand Strategy

Brand Naming

 

Read full case study at:

https://wantbranding.com/case-studies/hpe

Call Of Duty: Infinite Warfare Image

Call Of Duty: Infinite Warfare

Services: 

Brand Strategy

Brand Naming

 

Read full case study at: 

https://wantbranding.com/case-studies/call-of-duty

Sincro Image

Sincro

Services:

Brand Strategy 

Brand Naming 

Brand Identity 

 

Read full case study at: 

https://wantbranding.com/case-studies/sincro/

MGM Resorts International Image

MGM Resorts International

Services:

Brand Strategy

Brand Naming 

 

Read full case study at:

https://wantbranding.com/case-studies/mgm

LL Flooring Image

LL Flooring

Services: 

Brand Strategy 

Brand Naming 

Brand Identity 

 

Read full case study at: 

https://wantbranding.com/case-studies/lumberliquidators/

Sirius XM Radio Image

Sirius XM Radio

Services:

Brand Strategy 

Brand Naming

 

Read full case study at:

https://wantbranding.com/case-studies/SiriusXM

Anheuser Busch's Veza Sur Image

Anheuser Busch's Veza Sur

Services: 

Brant Strategy

Brand Naming

 

Read full case study at: 

https://wantbranding.com/case-studies/ab-inbev

Reviews

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Branding & Naming Services for Digital Marketing Firm

“It was clear that naming and brand building were their core areas of expertise.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2020
Project summary: 

WANT Branding led a digital marketing firm’s rebrand. Once they spent time with the firm and got to know their culture and key stakeholders, they delivered a name, logo, and brand guidelines.

The Reviewer
 
1,001-5,000 Employees
 
Seattle, Washington
Jen Cole
President, Sincro
 
Verified
The Review
Feedback summary: 

The revamped brand has garnered high praise from internal stakeholders and customers alike. WANT Branding exceeded expectations by outpacing what was already an aggressive timeline. Their expertise and set process brought value to the project, as did their organization and communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Sincro.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were launching a new brand, a spin-out from our parent company.

SOLUTION

What was the scope of their involvement?

WANT Branding helped us come up with a new name, logo, and brand position. They came and spent time with us to get to know our organization’s key stakeholders and culture, which they incorporated into the end result.

What is the team composition?

We worked with five people. Jonathan (Founder & Managing Director) was our primary contact.

How did you come to work with WANT Branding?

They were a referral.

How much have you invested with them?

My company spent $155,000.

What is the status of this engagement?

We worked together from February–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to have success metrics, but the qualitative feedback is that they exceeded our expectations under a very aggressive timeline. We’ve gotten good feedback from both our internal team and our customers, who like our new name. Customers particularly like our logo and the story behind it.

How did WANT Branding perform from a project management standpoint?

They were very organized and kept us up to date. We did have to adjust timelines and move faster than we originally anticipated. They beat our target timeline. They were highly communicative and clear about what they needed from us along the way.

What did you find most impressive about them?

They have a lot of experience with new brand development, which enabled them to move quickly. It was clear that naming and brand building were their core areas of expertise. Compared to other agencies I spoke with about this job, WANT Branding seemed more confident; they have a lot of experience to lean on. They had a set process that they followed and the ability to move fast, which was a priority for us.

Are there any areas they could improve?

At the onset of the job, they could’ve set expectations a bit more. Finding new names is very challenging, so helping us understand at the beginning what the end result would look like would’ve been helpful. We could’ve used more upfront education about the reality of the process, like the fact that there wouldn’t be a lot of names to choose from based on how difficult it is to get trademarks.

Any advice for potential customers?

Spend time with them upfront and really let them get to know your organization. They ask great questions and are able to quickly assess the landscape and the culture. Make sure that your key stakeholders are available to them throughout the process so that they stay aligned with the business. I’d also say that trusting their expertise brings value to the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product Naming for Maintenance Services Company

"WANT was open-minded and listened to us."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Apr. 2020
Project summary: 

WANT Branding helped to name a product for a maintenance services company. Following interviews, the team developed several names and presented the options. After initial feedback, they provided alternatives.

The Reviewer
 
51-200 Employees
 
Woodland Hills, California
Dawn Reiner
Director Marketing & Business Development, Glide Rite Corp.
 
Verified
The Review
Feedback summary: 

Informed by extensive research into the business, WANT Branding generated numerous thoughtful names. The team was communicative and responsive to feedback, which resulted in effective collaboration. Their timeliness, efficiency, and commitment led to a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and business development for Glide Rite Corp. We provide maintenance services to companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We came up with a new product to launch. We were in the process of developing this product for the last 4–5 years. We used a generic name that we didn’t like. We needed a product name to help us move forward.

SOLUTION

What was the scope of their involvement?

WANT Branding helped us figure out a name for our new product, which was the first step to any branding and marketing campaigns. Before they started the project, they conducted in-depth interviews to gather as much information as possible to incorporate it into the product's name. From there, their team focused on name exploration. We went through two and a half rounds.

They held presentations when their team discussed different names. They talked about the categories under which the names fell. During the presentation, their team talked about what each name meant to them and how they got to it. We then had discussions and talked to people internally to hone a name.

What is the team composition?

Four people from WANT Branding worked on this project. We worked with Jonathan (Managing Director) closely as well as John (Brand Analyst) who must’ve been the project manager.

How did you come to work with WANT Branding?

I found WANT through Clutch. Jonathan was eager and excited about the project. We had more in-depth conversations than I had with other agencies. He included our product and ideas into his proposal. He put more time and thought into his proposal that others.

How much have you invested with them?

We spent $10,000 on their services.

What is the status of this engagement?

We worked on this project between March 2020–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were diligent, quick, and focused on the project. Their team put thought into the project. They were open to listening to what we had to say.

How did WANT Branding perform from a project management standpoint?

WANT managed the project well. We had good communication. Their team was timely and listened to us. They considered our feedback and put it into action.

What did you find most impressive about them?

WANT was open-minded and listened to us. They didn’t have a lot of ego in the game. Their team was able to take feedback well.

Are there any areas they could improve?

No, I can't think of anything. 

Do you have any advice for potential customers?

Be open-minded. It’s hard when you’re coming up with names to find that one perfect name. Take the time to sit with a potential name and have open conversations with WANT to process ideas.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Services for Digital Marketing Agency

“The combination of quality and speed was impressive, especially since we were basically starting from zero.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Apr. 2020
Project summary: 

WANT Branding led a full rebrand for a recently acquired agency. Deliverables included a new name, logo and mark, internal and external brand positioning, brand style guide, and PowerPoint templates.

The Reviewer
 
1,001-5,000 Employees
 
Seattle, Washington
Senior Director, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

WANT Branding excelled at delivering high-quality work under an extremely tight timeframe. They were receptive to feedback and had effective naming and branding processes. The responsive team provided clear options, which facilitated an easy decision-making process for internal stakeholders.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing and training at a digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

My company has been around for a while, but it was recently acquired. Within the last month, we announced that the deal closed and are in the process of launching a new brand, which WANT Branding helped us develop.

SOLUTION

What was the scope of their involvement?

WANT Branding helped us name the company. Based on the name, we did logo and mark development as well as internal and external brand positioning. They developed the brand style guide with colors, logo usage, and all of that. The team also delivered initial PowerPoint templates.

What is the team composition?

My two primary points of contact were Jonathan (Managing Director) and Bruno (Senior Director). Three team members were on most of the calls.

How did you come to work with WANT Branding?

We were referred to them by one of the companies that was financially backing the acquisition. That company brought WANT Branding to us as a firm they recommended we look into for the rebranding effort. 

How much have you invested with them?

I believe we spent $155,000.

What is the status of this engagement?

The work was from February–April 2020. As soon as it was identified that we had a buyer and an intent-to-purchase signature, we engaged with WANT Branding quickly. They did a lot of their work on a really compressed timeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team was great to work with. They had a good process for going about the naming and branding. They worked with an extended team on our end, and they took feedback and quickly turned it into deliverables and updates in a well-organized and thoughtful way.

How did WANT Branding perform from a project management standpoint?

WANT Branding met their deadlines, and communication was good. They were engaged and responsive. The team made it really easy for us to make decisions by providing clear options. They did a really great job getting things done, especially given the timeline. We primarily communicated via email and phone calls.

What did you find most impressive about them?

They were able to do what they needed to do very rapidly. We were not only impressed by how they went about the naming process, but also by the options that they presented and the creative process they took to get us to our final logo and mark. The combination of quality and speed was impressive, especially since we were basically starting from zero and needed everything to happen quickly.

Are there any areas they could improve?

The core stuff they did went really well. We didn’t have to go back to them with significant reworks or changes; when we did have tweaks or modifications, they were responsive. In general, for what we hired them to do, they did a really great job.

Any advice for potential customers?

I wasn’t involved in some of the upfront conversations, so I’m not sure if we had any challenges in terms of getting the project going. I was brought in once they had done a lot of the foundational work, and from that point on, things moved rapidly and stayed on track throughout the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They stuck to estimates but were potentially a bit high on the cost side.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research for Water Sports Gear Distributor

"Their team’s work was eye-opening and changed our behavior."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
April 2011
Project summary: 

WANT Branding managed market research to understand a brand’s perception for a wholesale distribution company. They developed questions and a hypothesis to test. They executed interviews to gather data.

The Reviewer
 
11-50 Employees
 
Miami, Florida
William Monange
Owner, Fuacata Sports LLC
 
Verified
The Review
Feedback summary: 

WANT Branding executed on the project effectively and collected valuable insights that informed the development of a marketing strategy and new business processes that increased sales significantly. The team was capable and managed the process methodically to yield relevant results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Fuacata Sports. We do wholesale distribution of water sports gear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

Our company had exclusive distribution for one of the higher-end surfboard brands. We wanted to learn our clientele's sentiment about the brand. We hired WANT Branding to get us an overall view of our clients’ perspectives about the brand that we distribute. We wanted to know our clients’ perception of the brand including their feelings towards pricing, marketing, and the product.

SOLUTION

What was the scope of their involvement?

We developed a line of questioning and then a hypothesis about the brand. We checked the hypothesis with a sample set of our dealers, which their team created based on geographical location and client size. Their team also went with us to a trade show where they had exposure to several of our partner companies.

Their team asked the questions to our sample set of dealers and recorded the interviews. They visited the surf shops and meet with the owners and employees and videoed their responses to the questions. By engaging in a conversational way, the results were not only instructive but also gave us guidance on how to improve.

They gave us information on how to improve and come out with a final product that we could use to market ourselves to other dealers. We were also able to take the positive comments and cut them into a promotional video for our dealers around the country.

What is the team composition?

The team was made up of three people including the principal who did all of the interviews.

How did you come to work with WANT Branding?

We were attracted to their proposal because it not only gave us an analysis but also an end product that we could turn around and use to market ourselves based on the research.

How much have you invested with them?

The project cost approximately $20,000.

What is the status of this engagement?

We worked on this project in 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their efforts were game-changing for us. It was hard to make big decisions on our marketing spend when we were in the dark. We heard from our dealers what made our product easy to sell and what made our product difficult to sell. It was helpful to know what drove their decisions on how much they bought from us. In fact, we created an incentive program based on the information that boosted our sales tremendously. We were able to basically double our sales based on the learnings from their research.

We created an entirely new model for how wholesale distribution is done in the age of internet sales and marketing. We created a new process through which a retail customer buys from our website but the order's filled by the nearest retail outlet. This made our customers really happy and it was a service that no other distributor provided.

How did WANT Branding perform from a project management standpoint?

At the time, we didn’t have in-house marketing or experience with branding. We had to trust an outside company to understand our business model and understand our brand. Their team was methodical about what they were trying to accomplish for us. They stayed within the scope and produced the correct results. They were professional, so we were happy with their project management.

What did you find most impressive about them?

We completely changed our business model based on what we learned from WANT Branding’s work. Their team’s efforts were eye-opening and changed our behavior.

Their gathering of the interviews was interesting. I wasn’t there for the actual filming and questionnaire, but I know all of my dealers. It was fun to see their candid responses in the editing room. That was the most interesting part of the project for me. I really enjoyed being engaged in the process.

Are there any areas they could improve?

No, not that I can recall. Everything went like clockwork.

Do you have any advice for potential customers?

Be willing to put in the time if you want a good product because they’re willing to put in the time. They will take the time to craft a research program that’s results-driven specifically for you. You have to be willing to put in the time to help them understand your business model and challenges.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Strategy for Branding & Advertising Agency

"Their strategic thinking is probably the best in the business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2019
Project summary: 

WANT Branding directed a naming process to support the rebranding of a third-party client for a branding consultancy. The team supported the development of communication strategies to reach a target audience.

The Reviewer
 
11-50 Employees
 
New York, New York
Todd Irwin
Founder & CEO, brand x
 
Verified
The Review
Feedback summary: 

WANT Branding provided valuable deliverables and services, which included demonstrating effective processes that guide the client’s marketing efforts. The team met deadlines and executed against the project competently. They offered superior industry expertise, ensuring frequent collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company called brand x. We’re a branding company, so a consultancy. We work with CEOs directly to help them strategize their branding and marketing initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

I’ve worked with WANT Branding for a long time, specifically with Jonathan (Founder and CEO). When I bring them into a team, it’s for two things: naming or brand positioning. We had a client that needed to rename and refresh their brand.

SOLUTION

What was the scope of their involvement?

A big part of our engagement helped our client identify their target audience and how to communicate with that target. Our project was based around processes and helping them understand strategy. 

We discussed how a name would transform their brand. WANT Branding and I took them through a specific process to find a new name and communication direction. They created a new name that would speak directly to their main target. We delivered the communication strategies in that name specifically.

What is the team composition?

We worked with Jonathan.

How did you come to work with WANT Branding?

I’ve been working with Jonathan on and off for about 20 years. We pitched against each other over the years and, at times, were brought in together on projects. Then, we joined forces as strategic partners. I engage Jonathan for naming projects and he brings me in for certain projects too.  

How much have you invested with them?

We spent around $25,000–$30,000 on WANT Branding’s services for this project.

What is the status of this engagement?

We started in January 2019 and wrapped up in three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest metric for success is whether or not the client’s happy, and they were thrilled. We showed them how to go down this process that we created for them. Their CEO was delighted because he wanted to use that process when he briefed his team on any marketing project.

How did WANT Branding perform from a project management standpoint?

We managed the project and didn’t use any particular management tools for this project. We communicated by email. We had specific milestones for each month that we met. There weren’t any hiccups.

What did you find most impressive about them?

Their strategic thinking is probably the best in the business. WANT Branding is unlike any other branding consultant that I’ve ever worked with. Jonathan’s one of the best naming strategists in the business.

Are there any areas they could improve?

No, he’s the best.

Do you have any advice for potential customers?

I consult with CEOs and always tell them to listen to experts. The best CEOs hire the best experts and listen to them intently. Let Jonathan take you through his process. If you do, you’ll get a great result.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Naming for Aggregates Company

“The name they created epitomized what we were trying to do and resonated in the industry.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. - Oct. 2006
Project summary: 

WANT Branding came up with a name and tagline for an aggregate quarry company. After discussing company goals, they propped 3–4 unique options that represented the company well.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
Tim Townhill
Former Executive Vice-President, Vantacore Partners Lp
 
Verified
The Review
Feedback summary: 

WANT Branding came up with a unique name and tagline, and internal stakeholders were pleased with the results. The team communicated effectively, resulting in a smooth workflow and a satisfactory product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the EVP for VantaCore Partners. We bought small, family-owned quarries and the material that they produced is core to the infrastructure of the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were forming the company and we were struggling with a brand identity and straplines for the business. Our executives had all sorts of ideas, but we wanted something a little better than what we were coming up with.

SOLUTION

What was the scope of their involvement?

I tasked them to come up with a strapline, or tagline, and name for the company. We had a conference call to tell them about our business, and they proposed 3–4 ideas. They came up with this idea of “Advantage through core minerals,” which actually became our strapline. So the concept of our business was encapsulated by what they came up with. The advantage part was to show that we create some value

What is the team composition?

We had one direct contact, and I think maybe one other person worked on it.

How did you come to work with WANT Branding?

I’m friends with the managing director, so I contacted him directly.

How much have you invested with them?

We spent a little less than $10,000.

What is the status of this engagement?

The project lasted from September–October 2006.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were looking for something to differentiate our business, and they definitely delivered. We really stood out and it stuck in everyone’s memories. We wanted a strong name, and I was pleasantly surprised with the outcome. The name they created epitomized what we were trying to do and resonated in the industry.

How did WANT Branding perform from a project management standpoint?

We communicated weekly–they would just ask questions when they needed it.

What did you find most impressive about them?

They understood our business and was able to accurately reflect that in the name.

Are there any areas they could improve?

No, I was really pleased with the product.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Strategic Licensing Agency

"The final brand name continues to be our corporate company name even as the business has grown and evolved."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2006
Project summary: 

Starting with a new company name, WANT Branding provided full-service branding for a small licensing agency. They underwent a discovery phase and employed data-driven tools to delineate the best brand identity.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
David Milch
Founder & President, Perpetual Licensing
 
Verified
The Review
Feedback summary: 

WANT Branding delivered a company name and brand that have endured over the client's decade-long expansion. The company name has successfully earned market equity, and clients have come to appreciate the client's corporate identity. The WANT team of experts effectively executed a clear plan.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of Perpetual Licensing - a strategic brand licensing agency, that fosters partnerships between brand owners and licensees. As a small agency, I am responsible for most of the business operations including marketing, finance and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired Want to help us in the development of the new company name and brand identity.

What were your goals for this project?

We wanted a company name that was indicative of our new approach to brand licensing - fostering long-term licensing partnerships, along with a brand identity that was reflective of a professional organization.

SOLUTION

How did you select this vendor?

I had known Jonathan from Business School and reached out to him after our internal team couldn't come up with something that we liked. I spent time with Jonathan discussing the vision for the company and our goals, and he was confident that his team could create the right solution.

Describe the scope of their work in detail.

Although it was a short-term project, the team at Want did some discovery upfront to really understand our business and vision. They took the time to delve into our style and what type of names and design we appreciated.

They included us in the ideation process and had us use their proven tools prior to implementation to make sure we selected the right solution. After which, they advised on the work we needed to do to finalize the name and identity.

What was the team composition?

I mostly worked with the CEO of WANT, Jonathan Bell, but there were several others on his team that participated in phone calls & meetings

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final brand name continues to be our corporate company name even as the business has grown and evolved. A business partner joined the firm a few years and we agreed to keep the name because it has been effective and had built up some equity in the market.

Since then, we’ve refreshed the logo and some of our marketing materials but the name has endured. We are still very happy with the name and our clients appreciate the name and vision.

How effective was the workflow between your team and theirs?

The Want team had a clear plan and had obviously done this type of work before. This was a tremendous help as there was a proven process in place. Things were laid out well and we all followed the plan.

What did you find most impressive about this company?

The team at Want is highly experienced and based on previous work, can approach these types of projects with a great perspective and proven tools to reach our goal.

Are there any areas for improvement?

None that we can think of. We really had an amazing experience with the team at Want.

5.0
Overall Score Highly satisfied with their work
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy they know what they are doing.
  • 5.0 Cost
    Value / within estimates
    The costs is a reflection of their vast experience; you get what you pay for.
  • 5.0 Quality
    Service & deliverables
    achieved our goal on time, with a great outcome
  • 5.0 NPS
    Willing to refer
    we had a great outcome and hope others do too

Branding for Energy & Natural Resources Marketing CO

"WANT Branding not only understands branding on a local level but also on an international level."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2001 - Jan. 2002
Project summary: 

WANT Branding provided branding services to establish an identity and assets for a natural gas marketing firm. The team developed a brand name and secured a corresponding URL.

The Reviewer
 
2-10 Employees
 
Greater Seattle Area
Ted Lehmann
VP of Sales, Energy and Natural Resources Company
 
Verified
The Review
Feedback summary: 

WANT Branding delivered a versatile name that continued to represent the business accurately as it grew, which satisfied internal stakeholders. The team was accessible and produced deliverables on time. They provided industry expertise that ensured that brand assets resonated with a wide audience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of sales for a natural gas company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

I started a new natural gas marketing firm and needed all the associated brand elements. I wanted a name that was specific enough to say what we do but also broad enough to work as the business developed.

SOLUTION

What was the scope of their involvement?

We collaborated about the nature of the business and the customer types so that WANT Branding understood what we did and who we targeted. Jonathan (Managing Director) came up with a name that met our business needs, so we didn’t need to change it. Their team also created a name that had access to a URL that worked for us.

What is the team composition?

My main point of contact was Jonathan.

How did you come to work with WANT Branding?

I reached out to Jonathan because we’re both alumni of NYU Stern School of Business. 

How much have you invested with them?

The engagement cost between $10,000–$25,000.

What is the status of this engagement?

We started talking in 2001 and completed the branding project in January 2002.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The name met our needs, describing that we were in the energy market but had a much better ring to it. WANT Branding did a fantastic job and the company was successful. I sold it in 2007 to a larger natural gas marketing firm, which is why the name changed.

How did WANT Branding perform from a project management standpoint?

We communicated via phone and email. They were responsive and got tasks done on time.

What did you find most impressive about them?

Jonathan's bright and experienced, working with a multitude of companies around the world. WANT Branding not only understands branding on a local level but also on an international level. They won’t come up with ideas that only work in one region but not in others.

Are there any areas they could improve?

No, not that I can mention.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn’t miss a single deadline.
  • 5.0 Cost
    Value / within estimates
    They seemed reasonable, but I don’t hire many branding consultants.
  • 5.0 Quality
    Service & deliverables
    I really appreciated the end result.
  • 5.0 NPS
    Willing to refer
    I’ve referred them a number of times.

Brand Naming for Information Technology Company

“WANT Branding came up with that magical combination that satisfied all of our requirements.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019 - Jan. 2020
Project summary: 

WANT Branding helped name a new product for a technology company. Targeting a specific audience, they created a list of 30 unique names and creative directions.

The Reviewer
 
10,001+ Employees
 
Austin, Texas
Manager, Information Technology Company
 
Verified
The Review
Feedback summary: 

WANT Branding provided a comprehensive list, and a name was chosen from the options they supplied. The team was able to turnaround the project in a timely manner and met all deadlines. They were very responsive, contributing to the ease of cross-team communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a technology company in the social impact marketing group. Social impact is a combination of corporate social responsibility, diversity, and inclusion.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We had a new program we were launching and were trying to figure out what to call it. So we enlisted their help to name the program.

SOLUTION

What was the scope of their involvement?

It was strictly a naming project. They looked at our product and who we were targeting. They gave us about 30 names to choose from and a few creative directions. From there, we decided on which name to pick.

We wanted a balance between a creative and memorable name, that was still realistic and intuitive. So right away, we wanted our audience to know what it’s about. We wanted people to be excited about the program.

What is the team composition?

My main point of contact was the owner, and I think he had at least three other people involved.

How did you come to work with WANT Branding?

I’ve worked with them in a different capacity years ago. I had a really positive experience with them then, so when this opportunity came up, I gave them a call to reengage with them.

How much have you invested with them?

We invested $17,000.

What is the status of this engagement?

We started working together in December 2019 and it was completed by January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WANT Branding came up with that magical combination that satisfied all of our requirements. We didn’t have the budget to do any testing, so we had an internal committee review the names. From there, we selected which one we wanted to use. They were really happy with the breadth of the ideas we got from them.

How did WANT Branding perform from a project management standpoint?

They met the deadlines. As you can tell, it was a short turnaround on the project. They were very responsive and we only used phone and email.

What did you find most impressive about them?

They’re very good at giving many options. So, when we weren’t sure exactly what we wanted, they helped us sharpen our focus and figure out the direction we wanted to go in.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

They’re really easy to work with, I don’t think there’s a trick to it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Logo Design for Customer Insights Company

"We would love the opportunity to work with WANT Branding again."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019 - Ongoing
Project summary: 

WANT Branding was hired by a customer insights company to support them through a rebranding project. The team assisted with the development of new messaging, content, and design.

The Reviewer
 
201-500 Employees
 
Denver, Colorado
Director of Brand Design, Customer Insights Company
 
Verified
The Review
Feedback summary: 

Internal stakeholders are extremely pleased with WANT Branding’s final deliverable, crediting it to an increase in company morale and success. Clients are impressed by the new logo and color palette. Customers can expect a highly communicative team dedicated to executing a smooth, effective project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand design for a customer insights company. We focus on identity resolution and data enrichment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

As our company transitioned from a start-up into a more mature, corporate organization, we recognized a need for new brand positioning.

SOLUTION

What was the scope of their involvement?

WANT Branding worked in several phases through the project. The first was brand discovery, where they really made an effort to understand who we were as a company and what our values are. The team met with several internal stakeholders, including our CEO, president, vice president of marketing, and others. 

Next, WANT Branding helped us to define our brand and audience in order to leverage the most effective messaging strategies. We looked internally, at consumers, and at other brands in the process of identifying our values and direction. 

They also created our new logo, compiling a new color palette, typeface, and visual branding. 

What is the team composition?

We worked with three main people. Bruno (Senior Director, WANT Branding), was our local rep who was a great resource for brainstorming in-person. We also worked with the CEO and an account manager. The project was supported by a team of designers and strategists.

How did you come to work with WANT Branding?

Our former VP of marketing, who found them through Clutch, introduced us to them.

How much have you invested in them?

We spent around $50,000 on the project.

What is the status of this engagement?

We worked with them on this project from June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’ve launched, we’ve received a lot of great feedback on the new branding, especially the logo and slide presentation templates. WANT Branding pulled all the design elements together in a sophisticated and polished way, which has helped us stand out at meetings and events. The work has been very meaningful to us.

WANT Branding has made such a positive impact on our business with their efforts in the rebranding project. We’re very grateful for their work and feel we wouldn’t have been able to achieve the same level of success without them.

We would love the opportunity to work with WANT Branding again.

How did WANT Branding perform from a project management standpoint?

We kept in touch primarily over email and had regular conference calls. The communication was excellent, and we never had any issues. The team was always available to us.

What did you find most impressive about them?

WANT Branding was very flexible with us and our timing. Their patience and professionalism in handling some of our requests was impressive. Ultimately, that helped the team deliver an excellent final product.

Are there any areas they could improve?

The whole project went very smoothly. I couldn’t say anything negative about them.

Do you have any advice for potential customers?

Trust WANT Branding and lean on their strength. The team is very knowledgeable about what they do, and they have years of experience. They have a wide range of strengths they can employ to achieve your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
WANT, LLC
Status
Active
Jurisdiction of Formation
New York
ID
2867169
Date of Formation
Feb 7, 2003
Last Updated
Apr 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
66
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
May 19, 2020