We Create Brands That Demand Attention

Gold
VERIFIED

We create brands that demand attentionand that deliver brand performance.

We are a team of experts from branding, strategy, advertising, design &  digital – even, ex-client side people too.

For 30 years we’ve created brands with distinction helping our clients’ brands get an unfair share of attention, competitive advantage, and to grow.

Our Services: 

- Brand Strategy

- Brand Naming

- Brand Identity

 
$50,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 

We’ve helped to create some of the world's biggest brands as well as create brands for early-stage start-ups and entrepreneurs. WANT Branding is one of the world’s leading branding agencies. It’s where great brands begin.

Royal Caribbean International

Services:

Naming the “Quantum” Class and the cruise ships within the class 

Naming Architecture for the overarching cruise ship classes and ships 

Naming onboard neighbourhoods, suites, restaurants, amenities & other branded elements 

 

Read full case study at: 

https://wantbranding.com/case-studies/royal-caribbean

Intuitive Surgical & Da Vinci Surgical Systems

Services:

Naming Intuitive’s latest generation of the Da Vinci system (the Da Vinci Xi, X and SP) 

Naming Ion™,  a new robotic endoluminal platform for minimally invasive peripheral lung biopsy

Naming SmartFire technology used in the world’s first fully wristed, 60mm surgical stapler  

Brand Architecture for over 300 product SKU's, features and

technologies

Name Decision Tool to guide naming strategy for future brands, products, and software innovations 

Product Codification and Labeling for surgical tools and their parts 

 

Read full case study at:

https://wantbranding.com/case-studies/intuitive/

Hewlett Packard Enterprise

Services:

Naming Hewlett Packard Enterprise 

 

Read full case study at:

https://wantbranding.com/case-studies/hpe

Call Of Duty: Infinite Warfare

Services: 

Naming Activision's 13th instalment of the Call Of Duty franchise: Infinite Warfare

 

Read full case study at: 

https://wantbranding.com/case-studies/call-of-duty

Kork Inc

Services: 

Renaming a blockchain data platform 

 

Case study coming soon. 

 

 

 

MGM Resorts International

Expertise:

Renaming MGM-Mirage to MGM Resorts International

Renaming 'Players Club’ rewards brand to ‘M Life’

Naming Architecture for 'M Life' program tiers Sapphire, Pearl, Gold, Platinum, and Noir

Naming Wet Republic Ultra Pool 

Naming the Aria Hotel 

Naming ‘ThePark' a $450M multi-use outdoor space connecting the New York-New York and Monte

Carlo casinos. 

 

Read full case study at:

https://wantbranding.com/case-studies/mgm

Sirius XM Radio

Services:

Naming the world's first commercialized satellite radio

 

Read full case study at:

https://wantbranding.com/case-studies/SiriusXM

Anheuser Busch's Veza Sur

Services: 

Naming Veza Sur Brewing Company 

 

Read full case study at: 

https://wantbranding.com/case-studies/ab-inbev

Gillette Mach 3

Services: 

Naming the Mach 3

 

Read full case study at: 

https://wantbranding.com/case-studies/SiriusXM

Dell Inspiron

Services: 

Naming the Dell Inspiron Computer 

 

Read full case study at: 

https://wantbranding.com/case-studies/dell

OneWorld Airline Alliance

Services: 

Naming OneWorld global airline alliance

 

Read full case study at: 

https://wantbranding.com/case-studies/oneworld

The Chemours Company

Services: 

Naming DuPont's spin-off company for 'Performance Chemicals', The Chemours Company

 

Read the full case study at: 

https://wantbranding.com/case-studies/Chemours

 

Reviews

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Naming & Rebranding for Bank Merger

"They are truly customer-focused. They play within the rules that are dictated by the circumstance."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Oct. 2017
Project summary: 

During a three-stage development process, WANT Branding ideated and presented multiple names and branding briefs for a merger. 

The Reviewer
 
1-10 Employees
 
Ridgewood, New Jersey
Monique de Maio
Founder & CMO, onDemand CMO Inc.
 
Verified
The Review
Feedback summary: 

Ideation produced 65 possible names, six branding directions, and a wealth of valuable marketing insights. WANT Branding was equally adept at working alongside the agency and giving professional presentations to the client. Their constant availability and adaptive structure were also helpful.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Monique de Maio, founder & CEO of onDemandCMO, which is a full-service marketing, communications, and consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We needed help ideating and presenting new names and brandings for a bank that had just acquired another bank and was renaming itself.

What were your goals for this project?

To ideate and create a new name for the bank.

SOLUTION

How did you select this vendor?

I have worked with Jonathan Bell, the founder of WANT Branding, several times when our clients needed name generation and branding. I have always trusted him and enjoyed working with him.

Describe the scope of their work in detail.

They ideated and presented three rounds of naming possibilities for the bank.

What was the team composition?

My team was my partner and myself. WANT Branding's team was composed of Jonathan and his associate Bruno Benedini, supported by Celeste Guerra.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work produced a total of over 65 naming possibilities, six different naming approaches, and a genuinely unique approach to the banking environment.

How effective was the workflow between your team and theirs?

It was excellent. The WANT team was available through video and audio calls as needed. We managed the bulk of the client meetings, interface, and presentations.

What did you find most impressive about this company?

They are truly customer-focused. They play within the rules that are dictated by the circumstance. They also work well with both their agency partners and their clients, if there is one, which was the case in all my experiences.

Are there any areas for improvement?

There is nothing I can think of. I loved working with them.

5.0
Overall Score A very good choice for anything related to naming or branding.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No problems whatsoever.
  • 5.0 Cost
    Value / within estimates
    Market priced and value driven, with a great ROI.
  • 5.0 Quality
    Service & deliverables
    They were professional from beginning to end.
  • 5.0 NPS
    Willing to refer
    I would, and have, referred them without hesitation.

Renaming for Email-Based Payment Platform

"They're a five-star company, through and through."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Jan. 2018
Project summary: 

WANT Branding guided the renaming process for a growing business. They conducted extensive research to provide an underlying rationale for any suggestions.

The Reviewer
 
11-50 Employees
 
New York, New York
Patrick Killoran
Creative Director, Snowball
 
Verified
The Review
Feedback summary: 

WANT Branding’s expertise provided a smooth creative process, instilling confidence in the end result. Their proactive team took charge, keeping the project on schedule to accommodate a strict timeline. They maintained a flexible scope at a competitive price.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a creative director with Snowball. We’re an email-based payment platform that assists with fundraising efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

Our existing company name, @Pay, was chosen as a broad solution as we determined what direction our company would take. Having solidified our focus on donations and fundraising, we wanted a new name to better reflect our brand. We had a strict deadline, and also needed to consider the possibility that our company could split into separate entities, each requiring a different, unique name.

SOLUTION

What was the scope of their involvement?

They began by conducting in-depth interviews with all of our stakeholders. In this way, they learned our priorities but also used the opportunity to educate our stakeholders on the naming process, as they would be the ones to make the final decision.

They then conducted extensive research on our competitors. Finally, they created a roadmap to walk us through the creative process, ensuring we saw the rationale behind each naming suggestion.

While their primary focus was on renaming, they also worked on logo development.

What is the team composition?

We worked directly with the founder, Jonathan Bell, as well as Bruno Benedini (Senior Director, WANT Branding) and Celeste Guerra (Brand Consultant, WANT Branding). They were all present for every phone call.

How did you come to work with WANT Branding?

Our CEO did research online and contacted Jonathan to have an open conversation about our goals. They seemed willing to adapt to our unique needs. While the naming process can normally take months, we had a relatively short timeline. We also needed an agency willing to provide names for multiple businesses based on a single renaming process. WANT was open to these challenges.

How much have you invested with them?

Around $25,000.

What is the status of this engagement?

We worked together between October 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We conducted our company’s original naming process ourselves and found it to be a daunting, drawn-out experience. While we haven’t yet launched our new brand, WANT Branding provided an effective methodology that gave us clarity in the end result.

How did WANT Branding perform from a project management standpoint?

They did an excellent job of taking the lead and making sure the project stayed on schedule. Because our stakeholders aren’t gathered in a central location, WANT’s team also organized a number of phone calls to coordinate the project.

What did you find most impressive about them?

Creative projects can be challenging, especially when dealing with a topic as important as a company name. An agency has to put in the work, but they also have to manage an organization’s expectations. If you’ve only worked with vendors like WANT Branding, you may not realize how difficult this can be. They get things done in a timely manner while also instilling confidence in the end result.

Are there any areas they could improve?

No, we were very pleased with the process.

5.0
Overall Score They're a five-star company, through and through.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They took lead on the project and kept us organized.
  • 5.0 Cost
    Value / within estimates
    They offered a greater value than their competitors.
  • 5.0 Quality
    Service & deliverables
    They provided creative results under a strict timeline.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Branding & Naming for Financial Tech Company

"They live and breathe this stuff, and they enjoy it, which makes working with them much more enjoyable."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
July 2016 - Jan. 2017
Project summary: 

Looking to have a more cohesive suite of products, the client partnered with WANT Branding to manage the naming process, beginning with a discovery audit and brand strategy phase.

The Reviewer
 
10,000+ Employees
 
Toronto, Ontario
Marketing Lead, Financial Tech Company
 
Verified
The Review
Feedback summary: 

Passionate about their work, WANT Branding goes the extra mile with their clients, proactively offering ideas and suggestions to ensure they deliver quality results. They are responsive and accommodating to shifting schedules.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a leading financial technology company specializing in lending, payments, and financial solutions technologies for banks across North America and in various countries around the world. I am a marketing lead for the new lending products that we develop internally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We had a product naming challenge that had evolved over roughly a ten-year period. We had acquired a variety of businesses and products during that period of time, and we didn’t have a cohesive product naming convention. We wanted to streamline and consolidate the product naming conventions of all our products. We were looking for a partner who could help us in that effort and also help with the actual naming of the solutions to make them stand out in the market.

SOLUTION

What was the scope of their involvement?

WANT Branding had a very thorough process and a clear methodology for how they approach product naming. They had worked with another division within our company on product naming and they applied the same approach to our project. They took the time to understand our challenges and the context in which they were operating. They interviewed 15–20 of our executives to learn more about the company, the products, and how the products were perceived in the market, to ensure that no brand equity was lost in the renaming.

After the due diligence phase, they came back with a variety of product naming options and presented them in a clear and rational way, providing insight as to the meaning behind the different names. They gave background to help us understand the significance of each of the ideas. They were very helpful and accommodating when we would push back on some of the product names put forward. They would bring us new ideas depending on the direction we gave.

Their original mandate expanded over time. We expanded the scope from just an initial naming audit and strategy recommendation to helping with some of the branding and brand guideline elements related to the new brand.

How did you come to work with WANT Branding?

WANT had been working with another division within our company. There has been a concerted effort to consolidate and streamline our product naming conventions across the company, so it made sense for us to work with the same agency. We interviewed WANT along with a few different agencies. In the end, we went with WANT.

They came to us with a three-phase approach, with timelines for each phase. The first was a discovery audit, analysis, and brand strategy phase, which took about a month. They conducted phone interviews, did research on the industry, and analyzed the ways our competitors were structuring their products and solutions. Then, they came back to us with a comprehensive report that served as the foundation for the subsequent work of naming our new solution.

Another three weeks was spent coming up with various names and naming convention ideas. Then, they also worked on one specific solution that was brand new to our company. They worked on coming up with a name that fit into the overall solution architecture that was simultaneously being developed.

Around the September-October timeframe is when they presented their final recommendation on the product naming strategy for the company. WANT is known for their naming blueprint, which is a proprietary approach for outlining and guiding name development for products or solutions. They presented that early on in our discussions, and it was one thing that differentiated them from other brand agencies.

How much have you invested with WANT Branding?

Our investment was in the high five-figure range, with a few smaller engagements in the months to follow.

What is the status of this engagement?

We started working together in July of 2016, and the project was completed in January of 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Prior to the brand launch in early 2017, we did quantitative and qualitative research with our existing customers to test if the new brand architecture resonated with them, if it was clear, and if they cared. Overall, the response to the new brand architecture was positive. We found that many of our clients didn’t know the parent company who actually created the product they were using. Now, many are seeing the true breadth and depth of our solutions for the first time across the entire company, not just the one product they use. Feedback has been very positive, and we are very happy with the work that WANT Branding has done.

How did WANT Branding perform from a project management standpoint?

They were very responsive, courteous, and accommodating of our schedules and time. They were enthusiastic, often proactively suggesting new ideas or forwarding articles they had seen on what competitors are doing.

What did you find most impressive about WANT Branding?

WANT is truly passionate about what they do. They live and breathe this stuff, and they enjoy it, which makes working with them much more enjoyable. We’ve grown the relationship to be more than just a traditional supplier relationship. We worked very closely for nine months, and many times I felt that they were part of our team internally. When the project came to an end, it was almost like we were losing a few of our own.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding & Naming for Hospitality and Travel Company

"WANT Branding's team is professional and so easy and lovely to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2011 - Mar. 2016
Project summary: 

Having had such a good experience working with WANT Branding at a prior company, the client recruited WANT to lead the naming and branding processes for their current company, a luxury travel agency.

The Reviewer
 
5001-10,000 Employees
 
Greenwood Village, Colorado
Betsy O'Rourke
CMO, Xanterra
 
Verified
The Review
Feedback summary: 

WANT Branding has no shortage of good ideas. They consistently deliver excellent work, leading them to be repeatedly hired by this client for multiple projects, past and future.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO of Xanterra Parks & Resorts, a diverse global hospitality and travel company. We own five tour operators, Windstar Cruises, the Grand Canyon Railway, and multiple resorts. We’re also the largest concessionaire of national parks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We hired WANT Branding to help us come up with a new brand that would represent luxury travel in a customized way. Our idea was to put specialized, one of a kind trips across our portfolio that only we could deliver because of the diversity of our portfolio and holdings. We had designed these special itineraries, and we wanted to come up with a new brand name to capture that collection.

SOLUTION

What was the scope of their involvement?

We started with a project brief, and WANT Branding expanded upon that and did an in-depth interview to make sure they understood what everybody was looking for. In this case, we were looking for them to name a new product, and they wanted to make sure that all of the key constituents who would be in the decision-making process were in agreement on what the name needed to represent.

How did you come to work with WANT Branding?

The person who was in charge of research on my team at Royal Caribbean found WANT Branding when I was working there. They were one of the several folks that we looked at. We enjoyed their approach and their leadership team, so we hired them. They did a tremendous job for us at Royal Caribbean in naming ships, ship classes, and several new and unusual spaces. When I came to Xanterra, and I had this opportunity, WANT Branding were the first people who came to mind

What is the status of this engagement?

My Xanterra project with WANT Branding ended about a year ago around March 2016. I probably started working with them in 2011 at Royal Caribbean. Everything I've ever done with them is done on a project basis. They’re not on a retainer because we don't necessarily have that need.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think WANT Branding does great work. They don't give you just one answer, which is one of the things I love about them. They come in, give you a lot of different ideas — every one of which has legs — and then you narrow them down and ask yourself, “OK, is this what I need? Is this what I want?” Their process is fantastic, in my view, but it’s a hard thing to measure. We ultimately decide which one of their suggestions to use, and there’s no way of knowing whether we would have had a better result if we had chosen something different. But we’ve been incredibly pleased with their work, which is why I keep going back whenever I can and whenever I have a project that’s appropriate.

How did WANT Branding perform from a project management standpoint?

WANT Branding does an excellent job from a project management standpoint. They’re good at keeping to their timelines, delivering when they say they will, and keeping you informed. There are discussion notes after every meeting, and they’re thorough, timely, and totally reliable.

What did you find most impressive about WANT Branding?

WANT Branding's team is professional and so easy and lovely to work with.

Are there any areas WANT Branding could improve?

I don't think there are any areas WANT Branding could improve. I think they’re terrific, and I’m a big fan.

5.0
Overall Score WANT Branding is professional, reliable, and pleasurable to work with. They do excellent work, the process is enjoyable, and you get a great outcome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    WANT Branding is reliable. They set up a project plan at the beginning, and then there are deliverables at each touch point, and they make those dates work.
  • 5.0 Cost
    Value / within estimates
    I think WANT Branding is worth every penny, so I would give them a perfect score because they deliver what I need, and what they deliver is terrific.
  • 5.0 Quality
    Service & deliverables
    WANT Branding always delivers, and they’ve always exceeded my expectations. Their thinking is really innovative, and they give ideas along threads that we might not have considered.
  • 5.0 NPS
    Willing to refer
    I have already recommended WANT Branding. They’re a go-to firm for me.

Naming Solutions for Banking Client

"The team at WANT Branding proved themselves through inventive and textured names."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2019
Project summary: 

WANT Branding performed naming services for a brand innovation firm’s banking client. The team vetted and crafted several names for the new bank.

The Reviewer
 
11-50 Employees
 
New York, New York
Director of Strategy, Brand & Innovation Consultancy
 
Verified
The Review
Feedback summary: 

WANT Branding exceeded expectations. The name generated positive feedback amongst all parties. Their empathetic approach supplemented their professional management style. Expect a true partner with WANT Branding.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a strategy director at a small brand and innovation firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We partnered with WANT Branding to explore and legally vet naming solutions for a bank client.

What were your goals for this project?

Our aim was to land an evocative, interesting name for a new bank.

SOLUTION

How did you select this vendor?

My team was impressed with some of their previous naming work. As the project timelines crimped and we needed additional resources, we brought WANT Branding in to lead the naming conversation.

Describe the scope of their work in detail.

WANT Branding went through a naming exploration phase that included auditing the banking category for naming conventions and best practices. After a high-level architecture assessment, they recommended a name.

What was the team composition?

We had a main point of contact that received support from a junior team member and a partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The names generated successfully inspired the CEO to think differently about the opportunities and challenges that a significant name change poses for the company as a while. The client also needed the pushing to see what opportunities could be. The team at WANT Branding proved themselves through inventive and textured names.

How effective was the workflow between your team and theirs?

Working with WANT Branding was seamless. Their team was flexible despite the timeline becoming fickle. They were great partners in letting us know what was doable, what wasn’t, and providing alternative solutions.

What did you find most impressive about this company?

I was impressed with their true sense of partnership and attention to detail. It’s rare to find a company that takes on the client’s challenges as their own. They spent the time thinking through our needs and our clients’. That empathy goes a long way in producing excellent work.

Are there any areas for improvement?

There’s none in particular. I look forward to working with WANT Branding again.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Temporary Housing Solution

"They were great communicators, and approached the project with a high level of energy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Dec. 2018
Project summary: 

WANT Branding delivered a rebranding campaign for a temporary housing solutions provider. Their team conducted in-depth market research and presented a variety of potential strategies.

The Reviewer
 
51-200 Employees
 
Denver, Colorado
Creative Director, Temporary Housing Solution
 
Verified
The Review
Feedback summary: 

The partnership with WANT Branding was a successful one. Their team was responsive and diligent, and impressed with their commitment to meeting deadlines. Customers can expect enthusiasm, professionalism, and efficiency. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the creative director at a temporary housing solutions firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired them to provide branding services for our company.

What were your goals for this project?

Specifically, we wanted to rename and rebrand our company.

SOLUTION

How did you select this vendor?

We found them on Clutch, and chose them because they were within our budget and had many positive reviews.

Describe the scope of their work in detail.

They kicked off the project by conducting research on our business and learning our company history. They also evaluated our place in the market and analyzed our direct competitors. After this discovery phase, they met with our team to discuss our ideas regarding a new name. They reviewed our suggestions and presented us with several options for our rebranding strategy. 

What was the team composition?

They assigned two branding specialists to our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They provided a multitude of options that we were excited about, which made the process easy.

How effective was the workflow between your team and theirs?

They were great communicators, and approached the project with a high level of energy. Their team was also professional and efficient, delivering results within set timelines.

What did you find most impressive about this company?

I was blown away by the quality of their work.

Are there any areas for improvement?

I can’t identify any changes that should be made.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Project for Healthcare Solutions Company

“They really understood what we wanted to accomplish with the product’s name.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Jan. 2019
Project summary: 

WANT Branding helped a healthcare software company name a new product. After a brief discovery phase, the team spoke with internal teams to aggregate a list of potential names that resonated with the brand.

The Reviewer
 
51-200 Employees
 
Nashville, Tennessee
Senior Product Manager, Digital Reasoning
 
Verified
The Review
Feedback summary: 

WANT Branding generated a list of high-quality name options. Their team managed the engagement efficiently, and communication was smooth and productive. Overall, they met all expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the product owner at a software solutions company that operates in the healthcare space. We use natural language processing and machine learning to ingest data, prioritize and automate workflows, and improve processes for care teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We needed help naming a product for a new market in the healthcare field.

What were your goals for this project?

We wanted a company to come up with a short list of names for the product that we could choose from.

SOLUTION

How did you select this vendor?

I wasn’t involved in the selection process.

Describe the scope of their work in detail.

We started the engagement with a discovery phase to share details about the product and some names we’d come up with on our own. WANT Branding provided a blueprint of their naming process, which we followed. We iterated on their ideas a few times, speaking with both small and large internal teams to gather a variety of potential names for the new solution.

What was the team composition?

I worked with a core team from WANT Branding that consisted of a managing director and a few brand consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internally, we’re still preparing the product for launch, so we haven’t received any feedback on the name. That said, we feel that they provided a great list of high-quality options for us to choose from.

How effective was the workflow between your team and theirs?

We collaborated effectively, and their communication skills exceeded my expectations. Working with a small team helped us better manage the process.

What did you find most impressive about this company?

They really understood what we wanted to accomplish with the product’s name. They provided a wide variety of great options, and we’ll continue to research on our own to determine the best one.

Are there any areas for improvement?

No, WANT Branding met all of our needs at a high standard.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Brand Name Development for Brewery

"WANT Branding knows what they are doing and is very responsive."

 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2016
Project summary: 

WANT Branding reviewed and developed names for a new brand, including research for registration of potential brand names.

The Reviewer
 
11-50 Employees
 
Miami, Florida
Max-Antonio Burger
President & CEO, Veza Sur Brewing Co.
 
Verified
The Review
Feedback summary: 

The final name clearly and compellingly describes the new brand. WANT Branding responded quickly to requests, readily accepted feedback, and offered thoughtful solutions. Their blend of industry expertise and customer-centric approach made the process enjoyable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president and CEO of Veza Sur Brewing Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired them for brand name development, including preliminary IP review for registration of the final brand name. 

What were your goals for this project?

Our goal was to develop a name for a new brand.

SOLUTION

How did you select this vendor?

They were recommended to us. We reviewed multiple potential vendors, including WANT Branding, against each other based on the same brief. 

Describe the scope of their work in detail.

Over multiple review rounds, they developed brand names based on a specific brief and target audience.

What was the team composition?

We worked with two people from the WANT Branding team on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the end of the day, we liked the final name that we settled on. We weren’t sure at first, but the WANT Branding Team told us that names tend to grow on you. Now that we are operating, we see that they were absolutely right.
How effective was the workflow between your team and theirs?

What did you find most impressive about this company?

We had regular name reviews and check-ins to provide feedback and ensure that their direction was following the brief.

What did you find most impressive about this company?

WANT Branding knows what they are doing and is very responsive. They listen carefully and take your feedback into consideration, while also offering their expertise.

Are there any areas for improvement?

I can’t think of anything. I would use them again. It was great working with them.

5.0
Overall Score I would use them again!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team was very flexible, worked at our pace, and turned around ideas on a weekly basis.
  • 5.0 Cost
    Value / within estimates
    The cost was fair, given the expectation that we would register the brand, and their IP reviews were well done.
  • 5.0 Quality
    Service & deliverables
    It absolutely met our expectations.
  • 5.0 NPS
    Willing to refer
    I would definitely use them again and would refer them to anyone looking for help with developing a brand name they can own, register, and use.

Naming Exercise for New Yacht Brand

"They showed us that it’s possible to create words that have instant meaning without being so direct."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2016 - Aug. 2016
Project summary: 

WANT Branding led a branding exercise to come up with a name for a new luxury yacht brand, handling interviews and font ideas.

The Reviewer
 
11-50 Employees
 
Ft. Lauderdale, Florida
Barin Cardenas
Founder, CEO, The New Yachts Company
 
Verified
The Review
Feedback summary: 

The new name has received overwhelmingly positive feedback from key stakeholders. WANT Branding accepted constructive input well, but also brought creative ideas of their own to the table. Their ability to produce high-quality deliverables made them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder of a yacht design and management firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We needed to hire an external resource to help with the name selection of a sophisticated new yacht brand.

What were your goals for this project?

We wanted to find a brand name that spoke to the founding members’ inspiration and also delivered a strong message to the marketplace that this was no ordinary yacht.

SOLUTION

How did you select this vendor?

We had a personal relationship with their founder, which made us comfortable with the process. We also have high respect for their body of work.

Describe the scope of their work in detail.

WANT Branding provided the overall branding scope, handling interviews, name selection, and font ideas processes.

What was the team composition?

We were pleased to only deal with one teammate from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The name they came up with received instant recognition from a crowded marketplace that caters to very demanding and wealthy clients.

How effective was the workflow between your team and theirs?

Project management was quite simple. Our company uses Slack as a communication tool, and their team adopted it immediately.

What did you find most impressive about this company?

The solution process was excellent. They helped us understand that there’s so much more to naming beyond the thesaurus. They showed us that it’s possible to create words that have instant meaning without being so direct.

Are there any areas for improvement?

I’d like to see them improve their accessibility so we can use them for more projects. In reality, it’s likely that doing the job properly requires an in-depth review that’s impossible to scale without losing quality.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
2867169
Date of Formation
Feb 7, 2003
Last Updated
Apr 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
49
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
September 11, 2019