Walther Kranz

Please describe your company and your position there.

As an event management agency, we receive PR services from Walther Kranz for our global gaming brand. We had previously received PR support for our fintech and technology brands. Within the scope of this work, Walther Kranz launched our game brand.

For what projects/services did your company hire Walther Kranz, and what were your goals?

In Turkey, it is a little difficult to do PR in the digital field apart from traditional media. Especially after the pandemic, it becomes even more difficult for these agencies as influencers get involved. Walther Kranz found a solution to this problem. With its wide influencer network, it provided impressions on all digital platforms. At the same time, they employ one expat in their body. I think only expat works at Walther Kranz in Turkey. I can say that this makes our job much easier.

How did you select this vendor?

We've worked with Walther Kranz for the last 2 years, during which time they've been full of ideas, pragmatic and easy to work with, and delivered really impressive results in terms of positive press coverage, thought leadership reports, website traffic improvements and overall market positioning. They're the best, we wouldn't use anyone else, and I'd recommend them heartily for gaming and fintech PR and marketing support

Describe the scope of their work in detail, including any steps and the final deliverables.

Game and technology PR is a bit difficult in Turkey. Because there are not many agencies specialized in this field and these channels are not very specific in Turkey. Technology sites can publish game news. Walther Kranz made sure that our newsletters are published in all these Tier 1 channels.

How many people from the vendor's team worked with you, and what were their positions?

10

Can you share any outcomes from the project that demonstrate progress or success?

120 Coverage (112 Online Platform+ 8 Gazete Clippings) +2.1 M Readership +20 Influencer Sharings

Describe their project management style, including communication tools and timeliness.

Walther Kranz led our brand by preparing weekly business plans. We just gave a brief and they took care of the rest.

What did you find most impressive or unique about this company?

A young and dynamic team. Their energies are impressive.

Are there any areas for improvement or something they could have done differently?

They use big data while making their influencer choices. They presented the target audience characteristics of influencers to us before working. This allowed us to choose the right names.

Please describe your company and your position there.

I'm resresponsible for coordinating, planning, and leading computer-related activities in an organization. I'm helping determine the IT needs of an organization and responsible for implementing computer systems to fulfill the organization's information systems requirements.

For what projects/services did your company hire Walther Kranz?

We took a PR launch event for our new software product for Turkish users.

What were your goals for this project?

Our aim was to explain our product in the best way and to take part in tier 1 channels.

How did you select Walther Kranz?

Since we are not working with a global PR partner, we first communicated on Linkedin.

Describe the scope of their work in detail.

First of all, they prepared a PR launch plan. In this context, they listed which press members would be invited. Then they planned the event and place. A hybrid meeting took place. Afterwards, they prepared a press release and enabled it to be published in tier 1 channels.

What was the team composition?

I've worked closely with the principles of the Walther Kranz, and they've been open to collobarating with our in-house corporate communications manager. 5 team members are involved this project.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Walther Kranz, coverages have increased by 300% compared other markets. Journalists and influencers shared press release and photos taken from the launch.

How effective was the workflow between your team and theirs?

The project manager that we were assigned was easy to communicate with and provided us frequent updates.

What did you find most impressive about this company?

I was blown away by the knowledge that Walther Kranz had about our industry and our market. We learned much more than we thought possible, and we appreciated that they were patient and thougtful while we struggled to keep up with their creative ideas.

Are there any areas for improvement?

Everything can always be done faster, but we were very satisfied with their work every step of the way. In the end, quality is more important than sped and we ended up with a beatiful launch.

Please describe your company and your position there.

We provide technology-based consultancy services to banking sector customers. I am working as an operations manager in my brand.

For what projects/services did your company hire Walther Kranz, and what were your goals?

We wanted to strengthen our brand's media relations and increase its awareness in the target audience.

How did you select this vendor?

We heard about the reference works in the media. Then we contacted.

Describe the scope of their work in detail, including any steps and the final deliverables.

They increased the visibility of our brand by using their written and visual media relations. They prepared and served press releases about our services. We have obtained media coverages from over 150 channels. We achieved high visibility, equivalent to advertising, with exclusive interviews with our brand spokesperson.

How many people from the vendor's team worked with you, and what were their positions?

A brand team of 7 people worked with us. But all the employees of the agency contributed to the work of our brand.

Can you share any outcomes from the project that demonstrate progress or success?

Compared to the previous year, our media visibility increased by 200%.

Describe their project management style, including communication tools and timeliness.

They have a very regular working style. Every week, they send the works that are followed by e-mail. They also respond quickly to our requests. Job tracking is amazing.

What did you find most impressive or unique about this company?

Making good use of new communication channels. Thanks to their young and dynamic nature, they work tirelessly.

Are there any areas for improvement or something they could have done differently?

They are very good at managing perceptions about brands on important blog sites.