We shape bold ideas.
vve.design is an independent global design consultancy focused on branding and packaging. We take bold moves to create category-defining results.
We help our clients to create or strengthen their brands on an ongoing basis – our approach gives them the confidence to make bold moves that spark desire and create utility, driving extraordinary results. Bold brands speak in a particular way, can be easily recognised and behave as you would expect. We offer logo and brand visual identity systems, tone of voice and brand guidelines to define and help you manage your brand for consistency and cut through.
We support your bold brand with our packaging design & production. With our fully covered packaging consulting service, there’s no need to choose between well-designed and well-produced packaging. Because packaging means your product, and your product means your brand. We are mastered in designing, engineering, and manufacturing custom packaging.
*Formerly known as "Velvele Design Community"
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Bertan Karaimer Music, Melted Element
Branding for Carrera Grande Brewing Co.
Carrera Grande Brewing Co. is a beer brewery and tasting room in Tucson, Arizona, with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio, and Mille Miglia. We designed their brand identity and supporting brand collaterals. The logo was inspired by the swiss movement that took hold in the 1950s. It is similar to the axiom of architectural modernism that form should follow function. Using the italic font for “Carrera Grande” emphasizes the speed related to car racing.
Multi-Purpose Rigid Book Packaging
An unusual book packaging that transforms itself into a frame — with its’ natural cork detail, makes Bespoke Book deserve a place in & out of the bookshelf.
The elegant and minimal look of the exterior of packaging, gently interrupted by subtle debossed details and natural crafted cork material. Upon opening, the Bespoke Book Packaging reveals its custom-crafted natural cork frame and branded blue color while keeping focus on the main product, Bespoke Book.
Online Cannabis Platform Branding
The “findwxxd” is a digital platform where people search, discover, and share marijuana businesses in the USA. We designed their logo by transforming Helvetica to their logotype with minor customizations and using illustrated cannabis sativa leaf as their logomark. The positioning of their logomark is inspired by an asterisk(*), which refers to findwxxd’s network.
An asterisk (*) is a typographical symbol that resembles the shape of a star. Depictions of the asterisk vary according to font and usage. Still, the most common variants contain five points (san-serif), six points (serif), and eight points (hand-written). Its most common use is to call out a footnote.
Branding for Turkish singer and his music album
Bertan Karaimer recorded a new cover album, “EskiYeni”. The meaning of the album is “Old New” in Turkish. The reason this name was chosen is that it was a cover album that reproduced the 6 old songs of him. Which also affects the design decision of using the six corners of the hexagon shape and combines two different font styles and combined them in one.
By using old serif font “Bodoni” for “eski” and combining it with modern sans-serif “Helvetica” for “yeni”, the purpose was to reproduce the same feeling as the album. Furthermore, the six corners of the hexagon shape, which is the main bold element, represent the total number of the songs in the album.
Candle Packaging and Manufacturing
Balsamic Vinegar Bottle and Label
“Kangaburra” was a company based in Australia that produces balsamic vinegar in 2018. They were using 100% Australian ingredients and their product was made especially as a complement of sala dressing, seafood, pork, and poultry dishes. The main ingredient of their product who differentiate them among their competitors is “golden citrus”. This unique ingredient is also the one that gives the bright yellow color of the product.
The main inspiration of the label design is a citrus peel. Therefore, as a reference to peel, the label is designed as a wrapped ribbon to highlight the unique ingredient of golden citrus indirectly.
Reviews
the project
Branding Design for Craft Beers
"Their creativity focuses on our brand's success rather than the satisfaction of our personal desires."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company has one big location in Tucson, Arizona, that sells our own crafted beers with its unique atmosphere. I am the brand manager of the company
For what projects/services did your company hire vve.design?
We needed a branding design that can work both in B2B and B2C. We hired them to build a branding structure for our company and create supporting visuals graphics such as poster, gadgets, gift products, etc..
What were your goals for this project?
The project's goal is to create a brand that has the soul of an old racing theme and have people use our branded items as cool elements to help us market our brand.
How did you select vve.design?
Considering previous experiences of vve.design with the multi-disciplinary field and thanks to their creative director, Cagil Aygen's extraordinary strategic creative mind, are enough to convince us to work with them.
Describe the scope of their work in detail.
They create a complete branding system with a well-prepared branding guide covering any future advertisement layout, illustration styles, beer label system, stationary, uniforms, vehicle branding, color palette, slogan, and even naming for our beers!
What was the team composition?
The project was managed mostly by their creative director; he managed all his team and even 3rd party designers that joined the project for their particular skills, such as web design, illustration, and product design.
Can you share any outcomes from the project that demonstrate progress or success?
As soon as we launched our new brand, we received a huge demand for our branded gadgets that we sold out everything we have!
How effective was the workflow between your team and theirs?
They are super-organized and systematic with their working progress. Honestly, at first, we have a hard time catch-up their strong systematic workflow, and the project had a delay because of us. Later on, we managed to follow their rhythm, and the project finalized perfectly.
What did you find most impressive about this company?
They are the "strategic" branding agency. Their creativity focuses on our brand's success rather than the satisfaction of our personal desires.
Are there any areas for improvement?
They are not for everyone. They have a particular mindset and workflow that may hard to catch up with them. However, that makes them unique and special!
the project
Branding for Nonprofit Organization
"Their communication and quality of work were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner
For what projects/services did your company hire vve.design?
We were rebranding our company.
What were your goals for this project?
Updated brand identity.
How did you select vve.design?
Found Cagil on the web based on his portfolio.
Describe the scope of their work in detail.
He did a great job. Cagil is great and fantastic at what he does. I would hire him again.
What was the team composition?
Cagil did a great job. I would hire him again. I highly recommend him.
Can you share any outcomes from the project that demonstrate progress or success?
The new brand looked great. Customers liked it.
How effective was the workflow between your team and theirs?
10/10
What did you find most impressive about this company?
Their communication and quality of work were impressive.
Are there any areas for improvement?
None. Cagil did a perfect job.
the project
Album Art & Packaging Design for Music Project
"They clearly understood what I wanted from the start."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Bertan Karaimer Music, a music project.
What challenge were you trying to address with Velvele?
I needed someone to design album covers and other materials.
What was the scope of their involvement?
They designed the album covers for Spotify and other digital platforms. They also created booklets. I explained what I needed, but I didn’t provide sketches. They came back with 16 alternatives to choose from. We narrowed it down to three of them. We walked through them together to decide which one would have the greatest impact.
What is the team composition?
I interacted with one person.
What is the status of this engagement?
We started working together from April-May 2019.
What evidence can you share that demonstrates the impact of the engagement?
They were very helpful. I was easily able to find what I wanted and the project was easier than I anticipated. We even ended up using their designs for Instagram Ads. The album was able to generate a significant number of views on YouTube as well.
How did Velvele perform from a project management standpoint?
Project management was flexible. They were kind enough to send some sketches through WhatsApp before sending detailed PDFs. Later on, I needed some of the material in different shapes and formats for different platforms. They provided those quickly. Communication was good.
What did you find most impressive about them?
They clearly understood what I wanted from the start. I didn’t provide them with sketches, but I explained the story and ideas. Those ideas were reflected in the visuals they produced.
Are there any areas they could improve?
No, they did an exceptional job.
Do you have any advice for potential customers?
You can trust them. Let them do the work from scratch. You’ll be satisfied with their work.
the project
Package Design & Branding for Candle Company
"Their vast amount of knowledge, design ideas, and forward-thinking nature stood out."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a luxury candle company that sells around the world. I am the Founder of this company.
For what projects/services did your company hire Velvele?
Creating a new label design for our boxes. Including full prototyping and engineering for maximum effect and efficiency based on the criteria we set forth. After being approached by a major retailer we were asked to design a three pack of our candles. Velvele came in and designed an amazing product to spec, including full computer-aided design (CAD) engineering, manufacturing support, and custom design.
What were your goals for this project?
To create an aesthetically impactful and memorable product. Our brand needed to be remembered and Velvele helped us achieve that.
How did you select this vendor?
Thru a search online. After an extensive interview process, design goals and plans were laid out. Once previous work was shown we chose them.
Describe the project in detail.
The objective was to design packaging boxes that were memorable. Velvele was very communicative during the process with direct screen shares and new ideas. The reason they excelled was the amount of time and care they put into not only executing our ideas and vision but proposing new ones based on their skillset. Everything was done in an efficient and timely fashion.
What was the team composition?
There were two people assigned and they were extremely attentive. This was great because each person knew exactly what the other person was doing and gave their input easier than dealing with a larger team.
Can you share any outcomes from the project that demonstrate progress or success?
Due to the success of the first packaging box being created by Velvele, we were able to secure a major retailer and acclaim from customers instantaneously. Which led us to return and have them design our next packaging idea. That also garnered so much attention that other companies were asking us who we used.
How effective was the workflow between your team and theirs?
Everyone was effective in communicating including weekly updates and screen shares to discuss over the phone.
What did you find most impressive about this company?
Their vast amount of knowledge, design ideas, and forward thinking nature stood out. Extremely communicative and not afraid to speak up about their ideas. Velvele was accommodating in every possible way. Every project was treated as if it was one of their own.
Are there any areas for improvement?
None.
The branding website helped the client stand out, resulting in a sold-out product and a high demand for the client's branded gadgets. They were organized with their tasks in the workflow. Their team's branding strategy resulted in a seamless website.