Agency of Creative Solutions
Voskhod is an agency of creative solutions with 23-year experience. We are the leaders of the creative industry in Russia, the symbol of freedom and art. The creative approach is the common thread to everything we do. Our expertise includes strategy, branding, design, web development, research, marketing consulting. Our experience is supported by ratings compiled by Russia’s Association of ad agencies. As of 2019, Voskhod took:
1st place in creativity,
1st place in marketing,
1st place in digital marketing,
3rd place in branding.
The agency has won over 300 awards at international ad festivals, including Cannes Lions (5 Golden, 1 Silver, 4 Bronze), D&AD, Eurobest, Red Dot, European Design, ADCE, Epica, The One Show, Webby Awards, etc.
Voskhod employees are speakers at professional conferences and members of international juries. 90% of the team have been with us for over 5 years.
Every year we travel to a new country and visit its advertising agencies. It helps us build lasting connections with our foreign colleagues and expands intercultural boundaries.
Bosch, Siemens, Kaspersky Lab, OSOM, Barking Heads, VICI, Roche, Colliers International, REHAU, Bonduelle, KraftHeinz, Viasat
A new identity was necessary for repositioning the theater as a successful modern cultural institution that shapes the trends of opera and ballet art not only in Russia but throughout the world.
Voskhod and Ural Opera Ballet represent a new visual identity that will help to fit theater into the global scene.
We were inspired by bright performances and the history of the theater, located in the heart of the Ural industrial region. Expression of theatrical performances was reflected in a dynamic sign imitating dance movements, sound and light vibrations.
Ural Music Night is Russia’s greatest music event that takes place in the heart of the Ural region. It takes 1 night, 200,000 visitors, 2,000 musicians, 100 official and 100 non-official venues, 50 music genres and 1 identity for everything.
The task was to design an original unified ad poster for 100 concerts. The ad poster was supposed to be recognizable for every venue even if there were 20 bands playing in one place and 1 headliner in some other place. The design had to be appropriate for the Opera theatre, a post-punk band and a trendy DJ.
In order to visually integrate all genre diversity in one festival, the designers developed a transformer identity.
UralMusicNight logo changes its character depending on the musical genre. There is an image of a street ad poster taken as the basis for the identity – where different posters overlap each other, where artists, events, genres hurry to change each other.
Every ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.
Blocks of the ad poster are informative as well: the main upper part is about the festival, the middle one is about the venue, the lower part tells about the musicians and headliners. One of the tasks was to develop a series of patterns for brand carriers that would help the venue to create unique ad posters, leaflets and souvenirs on their own, while preserving the original style of the festival. We made it happen.
100 venues were branded with unique ad posters. Performance programs, leaflets, souvenirs (T-shirts and mugs) were designed and printed for a few thousand guests. Every venue customized their pattern and did it great. The ready materials corresponded to the goal – they were bright, original, informal and readable.
Anyone can visit and perform at the event, as taking part in it is free. The organizers create every ad poster on their own using the pattern. It was crucial to create a brand style that would later start living its own independent life.
Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.
Yet, according to the statistics, women account for 39% of Kazakhstan’s GDP, they operate 41% of small and medium-sized businesses and 50% of the country’s sole proprietors are female.
They are also generally reluctant to take loans from banks, even though they are the most responsible credit users.
The campaign’s objective is to change the society’s opinion about female entrepreneurship and to inspire businesswomen to develop their businesses and use the bank’s services.
A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. Then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.
Female entrepreneurs received a gift from the bank – perfume sets with the essence, scented cash register tape and “Woman entrepreneur” stickers.
On TV and Radio, famous female entrepreneurs of Kazakhstan unveiled what the scent stands for: respect, overcoming, success, confidence, achievements and victories of businesswomen. One could deposit the scented banknotes at a profitable rate.
The last 5 bottles of the perfume were sold at the auction. The money was channeled to female entrepreneurship support funds.
What’s the difference between propaganda and news?
To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain.
A mix of innovative technologies (Google Speech-to-Text, Trained Neural Network, Question Answering Model (Q&A), ODQA, Word Embeddings) helped AIs absorb terabits of information. After 6 months, they could answer any questions. But only using the knowledge and vocabulary of the programs they had watched.
Using the website interface, everybody can ask a question to the AIs and get answers from them or read related answers. Also, one can vote for the system he/she likes more.
Everybody is free to choose either an officially bland material presentation of a state channel or a vivid and lively language of the independent channel. The choice is theirs.
93% voters favored TV Rain's AI
OSOM digital service turns the tide in finance management. It is the world’s first application for individuals that allows managing traditional and digital assets through one unified account. You can already convert fiat currency to crypto-currency and back, as well as manage your bitcoin- and ethereum-wallets. The app is now being upgraded to include new features and investment tools.
We developed OSOM’s visual identity system and designed their mobile application. The idea of constant transformation is the core of identity, as it reflects the essence of the service – money transfer from one asset to another. The experimental typography has become the accidental element of the identity. Morphing of typefaces — where Extended switches to Condenced, and color filling of one word comes in contrast with contouring typeface of the other — it all vividly illustrates the movement of money flows and changes of their volumes. We decided to avoid rigid color-coding to reflect the ease of currency conversion within the service.
As a result, we managed to fit an infinite number of designing solutions into the unified graphic identity system.
Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore.
Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide.
The website we created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form.
A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide.
The city sounds can be added to the cart thus compiling your individual route for the future trip. The reviews section tells about the enlightenment that the Trip gave to its guests.
“They’ve understood how our quirky UK brand works and have gotten that message across in Russia.”
Voskhod Agency is developing a pet food manufacturer’s brand in the Russian market. Their team does creative work and manages the company accounts on VKontakte, Instagram, and Facebook.
“They’ve understood how our quirky UK brand works and have gotten that message across in Russia.”
Aug 18, 2020
Voskhod Agency has a knack for translating the brand’s casual humor to a Russian audience. However, they’ve yet to meet their targeted metrics due to complications with COVID-19. They’re now preparing to deliver a presentation on new strategies that will push their 2021 performance.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a premium pet food manufacturer that’s based in the UK but also sells to high export customers in Russia. My role is the digital manager for the UK and Russia, so I’m responsible for building our digital presence within the Russian market.
What challenge were you trying to address with Voskhod Agency?
We needed an agency that could help us build out our pet food brand in Russia.
What was the scope of their involvement?
Voskhod Agency is responsible for helping us understand more about the Russian market and developing our brand within Russia.
It’s been entirely digital work so far. They look after our social media accounts such as VKontakte (VK), Instagram, and Facebook. Later this year, they’ll present a plan to further develop our social in 2021 as well as looking into other forms of media we might want to use.
What is the team composition?
There may be other people working on our account, but I’ve just worked with three of them this whole time.
How did you come to work with Voskhod Agency?
We met Voskhod Agency along with a couple of other companies last summer while searching on Google for Russian agencies.
Voskhod Agency was, by far, the most professional and put the most effort into researching our company and product. I could tell that they really wanted to do business with a European brand because they didn’t have a lot of experience in that area. It was that passion that drove them.
At the time, we had a bit of a marketing shakeup as our new marketing director joined and started to review our whole brand’s story and models. We started working properly with Voskhod Agency a few months later just in time for COVID-19.
How much have you invested with them?
We’ve probably spent about $30,000–$35,000.
What is the status of this engagement?
They’ve worked with us since March 2020, and we plan to stick with them at least until the end of the year. I’m hoping to see a lot more radical ideas for 2021 if we’re going to continue working with them. They’ve got the basics in place, so we’re waiting to see the interesting stuff.
What evidence can you share that demonstrates the impact of the engagement?
COVID-19 is a difficult period to analyze their progress. We’ve had quite a few problems with our supply chain getting to Russia during this time, which means that we haven’t invested as much as we’d planned with Voskhod Agency. Not to mention, the periods of panic buying have completely distorted the information.
In terms of our objectives, they’ve understood how our quirky UK brand works and have gotten that message across in Russia. That means a lot to me because it can be hard to translate our British sense of humor. In Russia, people view products and companies very differently, so they needed to find a way for our brand to not seem too serious.
How did Voskhod Agency perform from a project management standpoint?
We communicate by email or WhatsApp. They normally get back to us within 24 hours, which is good, but it would be better if they used something like Slack.
What did you find most impressive about them?
Besides their hospitality, communication is their strength. We struggle with transparency with Russia on the whole, and they’re quite open compared to our target customers.
Are there any areas they could improve?
They’ve missed all of the numbers that they set out to achieve because of COVID-19, but I’m giving them the benefit of the doubt for the new few months. That being said, they’re keen to please and have probably set numbers that were a bit unattainable.
I’d also like to challenge them to engage more with our sellers over the next month or so to build a better relationship. Our sellers are the ones moving the product in the end.
Do you have any advice for potential customers?
You’ve got to set a clear brief with clear objectives. Otherwise, you’re not going to get what you want, especially on the creative side. It took us a while to get them to understand how we needed things to look. It’s also important to manage your expectations about numbers since they might set them higher than realistic.