VM Digital

Please describe your company and your position there.

I am the Managing Director of Linked Financial, and Linked Wellness. Our company started trading as Linked Pensions & Investments Ltd at Pearse Street, Athlone and Eyre Square, Galway in February 2020. We provide wealth management advice to clients across the Irish Republic through Linked Financial and provide online financial wellbeing services to our corporate clients through Linked Wellness.

For what projects/services did your company hire VM Digital, and what were your goals?

For Linked Financial we needed a solution to generate more leads, and our idea was to create a website where the audience could come for financial advice with the use of online quotes & tools, such as life cover, income protection and more. From providers such as Aviva, Zurich, New Ireland in real time, with an ease of use and the ability to leave their contact details for follow up, once they received a quote. We then opened another company, Linked Wellness, which looks after the financial wellbeing for company’s employees. We needed a second website where the employees will find useful information & resources to help them with all aspects of their financial wellbeing.

How did you select this vendor and what were the deciding factors?

After multiple engagements with web designer & developer Artur we came up with a solution for a new website redesign, with new branding, design, content & the required tools to launch online to our Linked Financial Website. We started working on the Linked Financial website in early 2021, and it was completed on time and on budget for website design & development, and for the management of the website, which includes hosting, security, updates and premium support.

We further engaged VM Digital for our Linked Wellness Platform design and development, and further management of the website annually, excluding the full signup whhite label site for their clients. The overall spend with the VM Digital per annum is about €30,000 for the website work & marketing content & activity.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial briefing meeting where we discussed our goals and objectives. Thier development team then produced some work which we reviewed at weekly online meetings to scope out format and functionality of the websites we were developing. Changes were agreed and mutually and incoporated into the project plan accordingly.

How many people from the vendor's team worked with you, and what were their positions?

We had a team of x4 people from VM Digital directly involved with us throughout the course of the project. This included oversight from the MD and their senior web designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Linked Financial has seen an increase in customers since we launched the online quotes and tools on our website. We had good feedback from our own customers, saying they found the whole experience with us easy, from the journey that started at our new website. Linked Wellness was launched a few months ago, and has already secured a big client for the platform, which is a great success so early.

Describe their project management style, including communication tools and timeliness.

Open and customer focused at all times.

What did you find most impressive or unique about this company?

They took the time to understand our marketplace and what we wanted to achieve to help make our proposition stanbd out from the crowd. They were very flexible in their approach and hit all of the deadlines we set.

Please describe your company and your position there.

Premier Contract Cleaning has been trading for 3 years and we work across domestic & commercial cleaning. As Managing Director, I am responsible for the operations, marketing and finacces of the business.

For what projects/services did your company hire VM Digital, and what were your goals?

Lead Generation was an issue and the focus of our reason to engage with VM Digital.

How did you select VM Digital and what were the deciding factors?

After discussing our goals they produced a brief and a programme of content creation and media spend for €30k over the first year (2021) working together. I have known the MD Michael Byers for many years, we worked together in the past. and I trust and respect Michael and his team of creative & marketing experts.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They advised us and we agreed to rebrand the business, rebuild our website, produce some photographic and video content and embark on a digital marketing programme across search marketing & social media posting and advertising. VM comprises designer, web developer, search marketer, social media experts, videographer & photographer.

How many resources from the VM Digital team worked with you, and what were their positions?

6 members of the VM team were involved, Michael Byers - Strategy; Artur Brukalo - Web & SEO; Mateus Sa - Design; Eleanor McGleenan - Search & Social; Ana Duca - Photography & Videography.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new website re-design and development has been a complete success. As the content of photography, video production, and copywriting was improved, that has increased traffic to our site from visitors who are having a much better user experience now with higher engagement levels and higher conversions for our business.

As part of the overall marketing strategy, VM Digital created and managed our Search Advertising and remarketing via Google ads. Since working with their PPC Specialist our account has seen a 616% Increase in overall site traffic, an overall Google ads Impression Share (Top) of 71%. A 6.08% CTR on search ads; 3.47% higher than the industry average and a Return on Ad Spend of 2.16x - only counting leads driven directly from PPC.

Their advertising strategy has not only helped us grow our business online but it has helped us in building our business, hiring more staff and expanding our service offerings.

How effective was the workflow between your team and theirs?

I have a weekly meeting with Michael Byers and Monthly meetings with results team to review performance, review reports and make plans for month ahead

What did you find most impressive or unique about this company?

One stop shop for full marketing suite of services, Michael is a great strategist and understands our business, the mix o skills within the team means all our marketing is required. They gave great value to my company.

Are there any areas for improvement or something they could have done differently?

No, I'm happy with performance.

Please describe your company and your position there.

My name is Martin Claisse and I am the Property Development and Investment executive at Valorem Investment Partners.

For what projects/services did your company hire VM Digital, and what were your goals?

We were developing an office block in Newmarket Square, Dublin 8 and required a marketing program to help promote the building to a number of potential high profile tenants. We approached VM Digital to produce a lifestyle video to help us promote not only the building, but also the local area’s amenities to attract potential employers.

How did you select this vendor and what were the deciding factors?

We were recommended to VM Digital by our sales agents. They offered the full suite of marketing solutions all in-house, they produced a lifestyle video with a cast who represented target employees who lived and worked in the area.

Their solution was a 4 minute lifestyle showing the internal and externals of the building including drone footage, plus a story showing the workers living their everyday lives, showcasing the local amenities which helped to demonstrate the host of local attractions, eateries and social outlets with a voice over & script that told the story of 4 individuals and the lives they led outside of work. They also re-developed our website, took photographs and produced an amenities video as well.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

10/10

Who did you work with and what was the feedback process like?

Michael and Fiona. 10/10

Can you share any outcomes from the project that demonstrate progress or success?

The 4 -story office block is well over half let and we are confident that the balance will be in full use in the near future. All of those who have seen the video have commented on its appeal and its ability to communicate the offering with excellent motion graphics and shows off the building & local area. We would have no hesitation in working with VM digital again

Describe their project management style, including communication tools and timeliness.

Receptive

What did you find most impressive or unique about this company?

VM Digital produced first-class results.

Are there any areas for improvement or something they could have done differently?

I wish we'd used them earlier in the project !

Please describe your company and your position there.

I am the Making it Work Commercial Manager at IPUT Real Estate. At Making it Work we design, deliver and operate workspaces for our customers with with flexibility, allowing them to focus on your business.

For what projects/services did your company hire VM Digital, and what were your goals?

We hired Michael, Ana and the team at VM Digital to plan, shoot & produce a marketing video for the launch of our new office building.

How did you select VM Digital and what were the deciding factors?

We were impressed by VM Digitals recent videos and after getting recommendations from those who worked with them previously we met with the team. The team understood the scope and developed a plan that aligned with our requirements which give us the confidence to instruct them for the job.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

VM Digital produced a 1min 30seconds video capturing all the key features of the property, its design, the amenities and the surrounding area. The team worked very well with our team and other marketing partners to produce a high quality video from inception to completion in less than 2 weeks.

Who did you work with and what was the feedback process like?

Michael, Ana and Mateus all who were excellent to work and very professional.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was a video that captured and presented Making it Work as we had hoped.

Describe their project management style, including communication tools and timeliness.

The VM Digital team worked closely with the Making it Work team to initially clearly define the scope through an initial meeting and a series of phone calls. The shoot was carried out with minimum fuss and the post production required only one edit.

What did you find most impressive or unique about this company?

Their professionalism and speed were impressive.

Are there any areas for improvement or something they could have done differently?

No