What evidence can you share that demonstrates the impact of the engagement?
We were very impressed with the quality of the video. Everything was impressive. Our team was pleased with the product. It illustrates why people should come and sing with us. It’s a good snapshot of our activities.
All of the filming was done on the same day. Their team lost the picture to some of the shots. There were a couple of frames when a person was speaking but isn’t visible. It works because they overlaid other pictures. It was a shame because you couldn’t see the people talking.
Having said that, the video was very good and professional. The quality of the product was excellent. I’m sure we’ll collaborate with Vivid Colour Studios again. Some members who were featured in the videos have moved on, so we’ll have to shoot a new video.
How did Vivid Colour Studios perform from a project management standpoint?
It was a collaborative process; Vivid Colour Studios made sure the video was correct before it was published. Their team was very approachable.
Vivid Colour Studios communicated well and responded by e-mail quickly. Most deadlines were met. In terms of meetings and the day we filmed, their team was on time. After filming, the editing process took a few weeks to finish. It could’ve been completed sooner because we didn’t get the finished product until the end of the summer term.
What did you find most impressive about them?
They’re a great team that clearly enjoys what they do. Vivid Colour Studios was keen to come and promote the video, which they’ve posted on their social media pages. It’s helped us and them too hopefully. We would certainly partner with them again.
Are there any areas they could improve?
Besides scheduling and losing a bit of footage, no. We were very happy with the finished product.
Do you have any advice for potential customers?
This is more from a planning point of view: have a good idea of who you want to speak and what questions you wanted answered. We made those decisions before and gave members questions the week before the shoot, which made filming more efficient. This was a plan Vivid Colour Studios suggested. Talk with their team before the day of the shoot so you have a clear idea of what you want.