ViViD Brand Content Agency

Non-standard banner production, to interact:

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Non-standard banner production, to interact:

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In 2018 KIA MOTORS CORPORATION has become an UEFA Europa League’s official partner for the following three seasons. Global initiatives of Korean car brand were supported by KIA’s official distributor in Ukraine Falcon-Auto.

Brief

To develop and realize an idea for KIA’s promotional activity as a part of their global partnership with UEFA Europa League.

Familiarize the audience with the advantages of restyled version of KIA SPORTAGE.

Solution

We have launched an integrated campaign, which involved a new innovative way of showing KIA SPORTAGE’s features, a prize contest, where people could win tickets to the Europa League matches between Ukrainian teams, and a chance to win a special prize for the current owners of KIA.

3D tour

We have developed a technically challenging interactive website with 3D tour of a new KIA SPORTAGE.

3D panoramic view with interactive features have enabled a user to discover unique characteristics inside of the car as well as outside.

Engagement

Users were encouraged to participate in a 3D tour of the car, learn more about its features and share their results on Facebook. Then they could participate in the contest and win the tickets to the UEFA matches in Ukraine.

At the same time, those, who already owned KIA could get a unique prize for their children – an opportunity to take part in an opening ceremony of one of the Europa League’s matches and be led by one of the football players.

Influencer Engagement

As a part of our cooperation with KIA, we have engaged a famous Ukrainian football commentator Viktor Vatsko.

Under our direction, Viktor has created and published on his YouTube channel an interview series with Dinamo players Denis Boiko and Aleksey Belyk. These videos also featured an announcement of the KIA contest and its prizes.

https://vimeo.com/310142197

https://vimeo.com/310133711

RESULTS

> 600 FULFILLED FORMS
> 100K ORGANIC VIEWS
> 2MINS ON SITE

Spring 2019. Kronenbourg 1664 Blanc Fruits Rouges has launched in Ukraine. New exquisite Kronenbourg 1664 Blanc Fruits Rouges with sweet subtle hints of red berries is the sign of a good taste and essential attribute of the parties with the right accents.

https://vimeo.com/422357845

Brief

The launch of a new taste of Kronenbourg 1664 Blanc Fruits Rouges was supported by complex media in classic communication channels. Each channel did its tasks quite effectively, but we should get in not only the «heads», but also in to the «hearts» of the consumers and cause the trust in such a progressive Target audience.

Solution

We understood that “our people” trust the same people more than brand promises. That’s why, it became a challenge for the agency to develop such an influencer’s project that would not only expand the perception of the brand’s new taste by displaying real and close TA consumption situations in the brand demand space, but also arouse trust due to the authority of influencers.

So the idea of the project was created. We chose 4 influencers, well-known by their good taste, and decided to integrate natively into their leisure time to look less “advertising” for their followers. Each influencer had to have his own personal party under the aegis of the brand. The atmosphere of the party should reflect consumption situations that are relevant to our target audience.

https://vimeo.com/422360779

https://vimeo.com/422363359

https://vimeo.com/422364001

https://vimeo.com/422364933

https://vimeo.com/422365550

Results

The parties were successful. We’ve got over 2.7M TA reach, what increase overall company reach, and more than 18K interactions. The audience took well this kind of integration. We were able to influence the future choice of the consumer and a part of the Kronenbourg 1664 Blanc Fruits Rouges will often be around during SHARED TREAT & CELEBRATION.

Brief

To show off both of the main brand aspects: legendary off-road car and great look in the city.

Make a project with bloggers for the Jeep.

Remind people about the Jeep brand and communicate advantages of a selection of Jeep models to different target audiences, using native blogger content.

https://vimeo.com/292115343

More about this case study on your website https://vividagency.com.ua/jeepwashere/

Brief

To disclose the communication message “Crunch to the max” in real life. To demonstrate product pack design, flavor variation and create extraordinary situations of product consumption among the target audience 13-25 y.o.

Idea

With new tastes, Хрусteam brings new inspiration for creating cool video sketches!

Хрусteam challenges the influencers to live & crunch to the max even in the most unexpected situations.

Solution

A project with bloggers who will create a video where they reveal non-standard situations of consumption of Хрусteam. To present the entire line of Хрусteam flavors: 1 blogger — 1 taste.

We attracted 6 Instagram bloggers and created non-standard and comic situations of crunching for them.

For the first, we sent them brand boxes with cool merch.

https://vimeo.com/435026510

https://vimeo.com/435026492

https://vimeo.com/435026471

And then they have shot cool videos.

Murafa created a brand music track 58,7k views

https://vimeo.com/435032227

dima_varvaruk 170k views

https://vimeo.com/435032276

o_zalisko 309,4k views

https://vimeo.com/435032191

https://vimeo.com/435032200

Topazi_top 17,5k views

https://vimeo.com/435032308

osobennayaya 20,2k views

https://vimeo.com/435032246

alec_websterr 44k views

https://vimeo.com/435032338

Results

We’ve received more than 2,000 comments about HrusTeam consumption situations from followers which confirms that we managed to get the maximum involvement of the target audience in the process of communication with the brand.

Total reach: 1 902 232 users.

Everybody knows Lay’s perfectly matches to home movie watching on the sofa. Really. 38% of Lay’s fans do that. And due to quarantine 2020 that numbers are growing.

Brief

To create series of challenges in Instagram that reveal exciting Lay’s movie watching time on the sofa at home.

Solution

Two different challenges on the one territory.

#1 Lay’s switch to hero challenge

Have you ever imagined yourself a movie character? Or maybe wanted to switch to the main hero? Lay’s and famous bloggers show how to do that in one transition. Of course, with a pack of favorite chips.

9 heroes – 9 magic switches

yana_doga to Daenerys – 152k views

https://vimeo.com/453940689

dima_varvaruk to Superman – 216,7k views

https://vimeo.com/453940545

diana_varvaruk to James Bond – 95k views

https://vimeo.com/453940491

tallertv to Harry Potter – 20k views

https://vimeo.com/453940582

eeeeliseevna to Harley Quinn – 74k views

https://vimeo.com/453940619

anneta_strukulenko to Snow White – 2k views

https://vimeo.com/453940483

andervos to The Mask – 10,7k views

https://vimeo.com/453940450

nikitkinna to Catwoman – 9,5k views

https://vimeo.com/453940599

whynot.trip to Flash – 2,8k views

https://vimeo.com/453940417

#2 Lay’s Fun Divan

Your sofa knows all about your movie-watching habits. Lay’s shows such habits of famous bloggers. They created videos in different genres: from horror to full of fun and drive movies.

https://vimeo.com/453951038

https://vimeo.com/453951035

https://vimeo.com/453950977

https://vimeo.com/453950973

https://vimeo.com/453950932

https://vimeo.com/453950916

https://vimeo.com/453950914

In 2018 KIA MOTORS CORPORATION has become an UEFA Europa League’s official partner for the following three seasons. Global initiatives of Korean car brand were supported by KIA’s official distributor in Ukraine Falcon-Auto.

Brief

To develop and realize an idea for KIA’s promotional activity as a part of their global partnership with UEFA Europa League.

Familiarize the audience with the advantages of restyled version of KIA SPORTAGE.

Solution

We have launched an integrated campaign, which involved a new innovative way of showing KIA SPORTAGE’s features, a prize contest, where people could win tickets to the Europa League matches between Ukrainian teams, and a chance to win a special prize for the current owners of KIA.

3D tour

We have developed a technically challenging interactive website with 3D tour of a new KIA SPORTAGE.

3D panoramic view with interactive features have enabled a user to discover unique characteristics inside of the car as well as outside.

Engagement

Users were encouraged to participate in a 3D tour of the car, learn more about its features and share their results on Facebook. Then they could participate in the contest and win the tickets to the UEFA matches in Ukraine.

At the same time, those, who already owned KIA could get a unique prize for their children – an opportunity to take part in an opening ceremony of one of the Europa League’s matches and be led by one of the football players.

RESULTS

> 600 FULFILLED FORMS
> 100K ORGANIC VIEWS
> 2MINS ON SITE

To go through 3D tour visit our website: https://vividagency.com.ua/kiasportage/

https://www.admixer.academy

Brief

To reveal and show the unusual taste of tea In communication as much as possible.

Solution

We have developed an incredibly exciting communication platform for the Curtis brand.

Imagine that a sip of tea can spill you onto a sunny island right in the middle of winter, or drop you off on a Parisian balcony enveloped in the scent of truffle.

Curtis tea has such a bright taste and aroma that it turns on the imagination and pushes you into the rich world of fantasy.

Website. Product part

The site consists of two parts:

«Want to enjoy» is a section in which each tea is presented in its floating and alluring universe of fruits, aromas and tea leaves.

Website. Interactive part

«Want to adventure» is an interactive section where we tried to create an incredible adventure for the lovers of the rich life taste and surprises.

The site uses multi-layer parallax, which works through a gyroscope or motion detector in mobile devices, and mouse movement on the desktop, thus creating a super realistic immersion.

https://curtis.ua

We have participated and won "Best of" at Ukrainian Design THE VERY BEST OF for the creative idea and production of Digital Platforms & Websites design with this website

behance.net/gallery/79270551/MixDigital-web-design

http://mixdigital.agency/

Brief

To develop a new communication strategy for sparkling wine brand – Marengo.

To rejuvenate the brand’s audience and completely change the demand space – to deliver to TA that sparkling wine is a drink not only for festive occasions but for every day need.

Decision

We have developed a new communication platform «Play with every day» for Marengo sparkling wine. The platform inspires to live easily, playing, enjoying, and choose a drink for your mood. Whatever your mood today, you will surely find a Marengo taste that will support it.

Creative message of the campaign is – How are you feeling? 

Creative

We found a new visual identity for the brand: extraordinary faces, real emotions, dynamic clip editing for a rhythmic electronic track and bright motion graphics that adds mood and creates vivid and playful atmosphere of sparkling wine.

Hang out, walk, love, go crazy, chill and share!

How are you feeling today?

https://vimeo.com/417573434

https://vimeo.com/417573471

Graphic Animation video that was fully produced in 4 days

https://vimeo.com/476441079

When the soft taste and the softest hour in the day unite to create magic moments.

Brief

To show the softness of Baltica bear and to deliver message, that it s perfect bear for conversation, chill and relax.

Insight

At the end of the working day a special moment comes when all the tasks are done, but you still don’t wont to leave.

It is usually time about the sunset, so we decided to use this magic hour of soft sun light to deliver the softness of bear taste.

Video

We shot 4 video spots and showed how the conversations with colleagues become friendly, emotions become sincere and interests become common. With a favorite Baltica beer in hand.

https://vimeo.com/421526606

https://vimeo.com/421526639

https://vimeo.com/421526673

https://vimeo.com/421526721

eCommerce video for smart TV Prestigio D1

https://vimeo.com/480216196

Brief

To create fresh video spot for the new flight of communication for Zotek – medicine from different kinds of pain. The task was to rejuvenate the audience, to make such a video that would appeal to modern woman

Solution

To be trendy – we decided to make animated video spot. We choose the most fresh graphic style and created the series of unique illustrations. we’ve specially wrote contemporary jazzy track and made animation right in beat and lyrics of the track

https://vimeo.com/417525280

Results

Such a decision helped us to stand out from all the other competitors, who are quite old school and boring showing the same stories in same style.

Xtra TV is a brand of satellite television which wanted to remind about itself on the eve of recoding satellite signal all over Ukraine.

Brief

To create new Brand communication platform that would remind TA about Xtra TV and made the brand choice number one while recoding satellite signal all over Ukraine. To communicate with two TA. Series and show lovers and football lovers.

Solution

We created communicated platform based on the insight that while watching favorite movies, TV-shows, series all of us imagine ourselves as main characters and live their lives in every episode. When the series finishe, we feel that something is gone, some part of our life.

So the communication platform sounds like “Feel yourself in the center of events” And the creative message is “Xtra TV is your true television”.

Video

We shot 4 advertising spots.

2 image spots to remind about Xtra TV brand to series and football lovers We showed the life of our heroes with the Xtra TV brand.

https://vimeo.com/421567945

https://vimeo.com/421567900

2 spots to suggest an alternative option of TV before recoding satellite signal all over Ukraine.

We showed how the moment looks when you are interrupted by the recoding signal.

https://vimeo.com/421568030

https://vimeo.com/421567994

https://vimeo.com/291939724

Brief

To remind that Renault is a participant and twice winner of Formula 1 and to give Renault owners a reason to be proud of their cars.

Solution

We celebrated 40th anniversary of Renault participation in Formula 1 at large Kiev Gas stations.

Launch video teaser on the internet, encouraging users to subscribe to youtube Renault Ukraine official channels.

Teaser: https://vimeo.com/291936513

Main video: https://vimeo.com/291936524

We have organized a big event, where Renault Pit stop team was greeting every Renault driver at the large gas stations in Kiev, helping them with fueling and tuning their cars. Giving them a chance to experience the brand and high quality of Renault services and technologies.

Short web videos – every day dozens of participants videos were upload to the official Renault Youtube channel.

https://vimeo.com/291936482

Implemented a TRK Ukraine sponsorship support– every day, during the whole week TV journalist was reporting at the events.

https://vimeo.com/291936556

What have we got?
117

washed cars

54

liters of detergent used

1172

minutes of branded video content created

872

surprised passers-by

2,5 million

audience reached on TV

2,2 million

of users reached on the internet

545 000

of free reach in facebook

42 000

of redirects to the Renault website
And a myriad of smiles, delivered from Formula 1 drive by Renault Ukraine pit-stop team!

Brief

To build the association about Klofan as the breaking-through product that cures thrush in one day.

Solution

To emphasize that breaking-through feature we created a breaking-through approach of making video ad in the pharmaceutical sphere that has never done before.

We have created a series of vivid stop-motion videos with a non-standard cast of charismatic non-professional actresses that reveals the problem of thrush and the solution in a positive way.

Insight

The idea was based on the insight that the thrush problem is very intimate, and people often do self-medication.

We showed absurd options for the methods of self-medication in 5 vivid videos.

YOU CAN’T HEAL THRUSH BY POWER

https://vimeo.com/432077154

CHATTERING ON FORUMS DON’T SOLVE THE PROBLEM

https://vimeo.com/432077183

SHOPING – IT IS NOT A PANACEA

https://vimeo.com/432077214

SPLASH OF EMOTIONS DOESN’T HELP

https://vimeo.com/432077243

MEDITATION – IT’S NOT A MEDICATION

https://vimeo.com/432077362

From cramps and bloating – from the first days of life

Kolikid is safe and effective medicine from cramps, which is not addictive and is not harmful to internal organs. Kolikid addresses the main cause of cramps – large bubbles of gas that accumulate in the intestines of the baby and cause pain.

Therefore, Kolikid is so safe that it can be given to babies from birth, at every feeding.

Brief

To create an animated TV commercial.

To tell about Kolikid as a solution for the cramps problem, showing the way it works and emphasizing safety of the product.

Solution

We have created video with a lot of illustrations drawn in now-popular flat art style and animated them in a sweet bright story.

Brief

To create a series of video content that describes three types of allergy: blossom, pet fur and dust. Commercials had to be more interesting and creative than those of competitors.

Solution

We have created a metaphor that a problem you can’t solve turns into a monster. We have shown these monsters in three videos for each type of allergy and explained how L-Cet can beat them.

Flower monster

https://vimeo.com/289452896

Dust monster

https://vimeo.com/289453456

Pet monster

https://vimeo.com/289453485

Abrol –medicine from cough, which exists in the form of syrup for children from birth, in the form of tablets – for children over 6 years old and adults.

Brief

To create a TV commercial. To show Abrol as a medicine for all ages. Video should be family, positive, emotional and understandable for audience.

Solution

We have received the brief with cool storytelling at first. Then, we have developed it in rhymed stop-motion story about a family of rock’n’rollers. Where the father and the son have got ill and their witty young mom was rescuing them with Abrol to return the vibe of drive to the family.

Shooting & details

After that, on the set we continued creating the magic world of stop-motion and filled it by hand-made details – origami ships, which successfully completed the story.

Rock’n’roll

In the world, where even the books and papers get alive we have returned full drive to the family of rock’n’rollers.

Brief

To create an image video for Jeep Grand Cherokee 2018 launch in Ukraine that presents legendary car in a spectacular way.

Solution

For the Jeep Grand Cherokee 2018 launch video, we have decided to highlight what this car is the legendary for – its power, strength and character. American football is a sport that is associated with these concepts, like no other.

That’s why we have decided to attract uncompromising guys from Kyiv Patriots american football team to demonstrate their strength, power and character in a spectacular collision with Jeep.

We thought that the city stadium was too small for this epic battle. So, we shot the video at the location, where the players and the car could show maximum of their strength, power and character.

On a sand quarry near Kyiv.

Results

We have created a dramatic 60-second video in the Hollywood trailer-style, keeping the twist to the very end.

This allowed us to achieve an impressive result – average time spent watching our ad on YouTube was 57 seconds.

This means that almost every viewer was interested in the ending of an epic battle between Jeep and Kyiv Patriots.