Visual Brands

BACKGROUND

Please describe your company and your position there.

Adara Collection is a fashion brand for headbands and we expanding the initial idea to apparel. I'm Francy Orellana the creative director and founder of the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jose Hurtado, and what were your goals?

I'm fine Jose company through a friend of my and some recommendations with the idea of naming and logo for the brand, after our first meeting he suggest to expand the request to more than a logo, and be able to sell my products online under my own website, and also start the trademark process to be able to also sell in third party marketplaces.

After this initial meeting he blow my mind and basically I started to follow him directions and suggestions to meet my goal.

SOLUTION

How did you select Jose Hurtado and what were the deciding factors?

Expertise and knowledge in different industries to me is the key, Jose have a great knowledge in new technologies and different ways to expand my brand on digitial environments.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We starting with the Naming of the brand, after that we received a moodboards proposals for the logo explorations and after decide which logo was the appropriately designed in base of our requests, we starting with the trademark registration process and in the main time the wireframes and designs for the website made under Shopify with some custom features to drive user to purchase, via website or using email marketing campaings.

How many people from the Jose Hurtado team worked with you, and what were their positions?

2 persons: I Meet Jose and also a web developer to work together in my request.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Jose is honest, smart and balances the thought-out technical aspect of him personality with creative, out-of-the-box thinking...a rare find. After him implementations we starting to sell products through Shopify and also expand products on Etsy platform Waiting for approvals on Amazon

Describe their project management style, including communication tools and timeliness.

He very clear and formal with the process how we work, to me was nice to received documents and contracts to sign per phase, this show me a professional method and also the type of person Jose is. We use google forms.

What did you find most impressive or unique about this company?

To me the knowledge about markets, industries and technologies was the key for my decision, he basically starting the conversations with suggestions and with no pressure to work with him, he was very honest and worry about my company and brand goals, and to me was the best experience. 

The team has a strong knowledge of the market and tools to measure my business goals.

Are there any areas for improvement or something they could have done differently?

To be honest maybe he need to explore another way to send approval forms, sometimes google forms is limited and also for some reason in couple times I submitted the approval and he ask me back about the same approval via email.