What evidence can you share that demonstrates the impact of the engagement?
Our website has never looked better nor drawn more traffic. Our revitalized web presence has been critical to our business. The site is our single most important marketing tool. As they've added more content, we've improved our Google search results. We've also seen more contacts and inquiries coming in through the website. I have no doubt that the improved site has increased our business by millions of dollars over the last eight years.
How did Visual App perform from a project management standpoint?
Their team is great. The principals participate in brainstorming sessions when we kick off a project, and the project managers keep everything running. I had daily conversations with our account manager during the overhaul of the website. I still talk to him once or twice a week as we’re constantly tweaking and adding content to the site. They stay on top of everything. I love that they push me—when needed—to meet our deadlines.
What did you find most impressive about them?
I really appreciate their creativity and their use of brainstorm sessions. We’ll meet in person and have a long discussion about how we want the site to look. Within a day or two, they’re sending me several visual styles. All of the options they send us to pick from are really good. The team relates well to our business, and they're able to create the look that we're going for.
Are there any areas they could improve?
They need to hire a graphic designer. They know how to present a good, clean look. However, a graphic designer would help them add an extra punch to their visuals. That's the one thing that they’re lacking.
Any advice for potential customers?
Make sure to set aside time to brainstorm with their team. Not only can it help refine your solution, but it opens up the lines of communication. I don’t think we’d have been as successful without it. I always recommended that people take time to brainstorm.