Vision One Agency

Please describe your company and your position there.

I am the Senior Content Marketing Manager at a mission-driven benefits brokerage.

For what projects/services did your company hire Vision One Agency, and what were your goals?

We hired Vision One to produce a ~45 sec video to promote the launch of our new product. Our goals for this video were to demonstrate our understanding of the problems in the benefits buying process, build trust with the HR leader audience, and drive traffic to the product. We also wanted the video to stand out in an oversaturated market with a creative, deeply human angle.

How did you select this vendor and what were the deciding factors?

I was referred to V1A from one of my colleagues, who used to work with them earlier in his career. Ultimately I decided to work with them because not only were they the most responsive and well-prepared vendor I interviewed, they were also very kind and seemed great to work with. Their impressive animation reel also helped seal the deal as well.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

This project had a limited timeline -- with the project timeline starting in January and a goal to launch on March 15. First, we coordinated a couple meetings where the V1A team could meet the our team, learn more about our brand and culture, and get to know the product and its audience. Then I worked with V1A to produce a script. They took lead on the draft development, and then our team shared a few rounds of feedback.

They were patient and helpful to make sure we were satisfied (and excited) with the script. Then they got to work on design and animation, ensuring that they communicated freely and often so we were in the loop. Our team was also able to select a voiceover actor, and then I sat in on the recording to give direction.

I really felt like part of the team, and that my vision for the project was a priority. They completed the animation in a very timely and professional manner, and everyone on my team was very happy with the results.

Who did you work with and what was the feedback process like?

I worked with several people on the team, but most notably Will, Layla, and John. Opportunities for feedback were woven throughout the process. I felt like my feedback was recognized, heard, and thoughtfully impacted the product.

Can you share any outcomes from the project that demonstrate progress or success?

At the outset of this project, we aimed to drive ~1000 views of the video within the first two weeks that it was published. However, we reached (and exceeded!) this goal within 24 hours! We also had numerous shares from clients and partners on social media, and received compliments on the video from several stakeholders.

Describe their project management style, including communication tools and timeliness.

We touched base via email or phone regularly -- often daily. I always felt kept in the loop. I was especially impressed with how responsive Will was -- there were several times when I would call or text him without notice, and he answered right away.

What did you find most impressive or unique about this company?

Not only was the final product incredibly polished, but the script was very thoughtful and reflective of our priorities. But most of all, the team was very kind, thoughtful, receptive to feedback, and generally fun to work with.

Are there any areas for improvement or something they could have done differently?

At one point, there was some confusion about the length of the video. We had communicated that we wanted the video to be no longer than 90 seconds, but it ended up closer to 1:45 through the editing process. However, once we raised these concerns, Will addressed them thoughtfully.

Please describe your company and your position there.

I am the Founder and CEO of an energy group. We enable guided collaboration among critical stakeholders committed to decarbonizing major US Cities. We work in conjunction with city governments and utilities.

For what projects/services did your company hire Vision One Agency?

Will - The principal, has been my subcontracted Director of Media for over 5 years - shooting photography, multiple videos across 5 cities, Puerto Rico and Miami. Will enables me to capture the unique spirit of my stakeholder engagements.

What were your goals for this project?

A compelling experience of what extraordinary stakeholder engagement looks and feels like.

How did you select Vision One Agency?

Will is both an excellent videographer and photographer which makes him a very cost-effective asset to my team.

Describe the video(s) and the process in detail.

• Recap videos
• Highlight reels
• Leadership highlights
• Photography of leaders speaking in a variety of settings

What was your vendors' project management or feedback process?

I served as Exec Creative Director approving all final edits and assets.

Can you share any outcomes from the project that demonstrate progress or success?

Will gets the job efficiently with little to no extra costs in terms of people and equipment. He can capture, edit, and deliver excellent videos while picking up great still shots.

How effective was the workflow between your team and theirs?

Extremely effective. Will is no drama, completely professional. All about getting the best final product. No ego. We have been working together for over 5 years.

What did you find most impressive about this company?

Vision One has excellent leadership in running their company. They are agile, talented, and priced very competitively.

Are there any areas for improvement?

I am looking to do more animation work. I have not leaned too heavily on the team for this yet.

Please describe your company and your position there.

I was brand director at Remy Martin.

For what projects/services did your company hire Vision One Agency?

We hired Vision One for many videos over a 3+ year period.

What were your goals for this project?

Deliver high quality, engaging videos for us in social and earned media.

How did you select Vision One Agency?

We selected them based on the quality of their reel, their talent as people and ability to collaborate. As well they’re efficient and fair priced for the value.

Describe the scope of their work in detail.

Videos of events, experiences and cocktails/drinks.

What was the team composition?

Flexible and scaled up and down seamlessly and swiftly for each project.

Can you share any outcomes from the project that demonstrate progress or success?

Strong consumer, press and internal engagement with videos.

How effective was the workflow between your team and theirs?

Very effective and efficient.

What did you find most impressive about this company?

The talent and professionalism of the team plus the output were amazing.

Are there any areas for improvement?

Nope, I highly recommend people hire them.