Vine Street Digital

Please describe your company and your position there.

Aussie Environmental is an environmental company that works with the general community, local councils & developers, assisting with erosion issues, council & civil requirements, bush regeneration and DIY garden projects.

Aussie Environmental has a unique range of specially designed environmental control products which we supply Australia wide. - Anthony, Marketing Manager.

For what projects/services did your company hire Vine Street Digital?

We were not satisfied with our former PPC agency. Return on ad spend (ROAS) was an afterthought for them. They measured campaigns success based on conversions without considering the cost per conversion. This was very frustrating as return on investment, is ultimately why you advertise.

What were your goals for this project?

Our initial goal was to quantify our ROAS for each of our product & service to more accurately measure the success of our conversions. Our next goal was to simply increase our conversion rate and online sales with a focus on our highest performing ROAS ad groups.

How did you select this vendor?

I did an extensive search online for the best PPC agencies in Australia. I created a shortlist and received strategy pitches from a number of agencies. Vine Street Digital's strategy overview really stood out. With PPC being their sole business focus, you could tell they really understood every aspect of optimising PPC ad campaigns to reach their full potential.

Describe the project in detail.

We worked with Vine Street Digital in properly setting up conversion tracking so we could more accurately measure ROAS for each sale. Vine Street Digital then re-structured and optimized our ad groups, fine tuning our bidding strategies and negative keywords.

What was the team composition?

Courtney has been our Account Manager for the entirety of our team-up with Vine Street Digital. Super helpful in every aspect and an absolute expert in her field.

Can you share any outcomes from the project that demonstrate progress or success?

Return on Ad Spend has improved significantly with product sales also increasing across the board since teaming up with Vine Street Digital. Last month we had the highest number of sales within any reporting cycle. Sales were up 158% and the average return increased by 33%.

How effective was the workflow between your team and theirs?

Courtney has been great to work with. Always available and super responsive to help us with any questions or issue we may have.

What did you find most impressive about this company?

Their friendliness and above-and-beyond-can-do attitude make it a pleasure to work with. Their results speak for themselves.

Are there any areas for improvement?

Nil

Please describe your company and your position there.

Qbox group Pty Ltd My position is Marketing Coordination and Business Development.

For what projects/services did your company hire Vine Street Digital?

Vine Street assisted us with PPC campaigns on google and linkedin. We worked closely with Lachlan on how to reach out target market and they provided excellent inside into achieving our goals.

What were your goals for this project?

We aimed to achieve new leads in at a time when customers were looking for IT support and services. We improved our leads in and general traffic ratings.

How did you select this vendor?

I researched and came up with a top list of 5 vendors. Vine St seemed the most aligned to our business and has a very transparent easy to digest pricing structure.

Describe the project in detail.

We utilised unbounce under the guidance of Vinestreet as well as Google Ads to direct traffic to dedicated landing pages. Vinestreet helps create the landing pages and templates to assist our marketing efforts.

What was the team composition?

We worked solely with Lachlan! He is great to work with and really knows what he's doing.

Can you share any outcomes from the project that demonstrate progress or success?

The only reason we have moved away from Vine Street is for full-service agency capabilities. We are consolidating all our marketing efforts with one large agency. In the future if we look to do PPC and advertising digitally we will definitely consider VIne Street again!

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive about this company?

Very quick to respond. Excellent service. Always on the ball and happy to help out. They went above and beyond to provide us great service!

Are there any areas for improvement?

Not that i can speak of. I think they've got a great focus on what they do and they know they do it well.

Introduce your business and what you do there.

I work at Fun and Function. We design and build toys and therapy tools for children and adults with special needs that are sold online. I’m the head of all digital efforts here.

What challenge were you trying to address with Vine Street Digital?

We’ve worked with a few partners in the past who managed our PPC advertising on search engines and Google Shopping. We started exploring other options, so we hired Vine Street Digital to increase our yearly revenue while maintaining ROAS (return on ad spend).

What was the scope of their involvement?

The team at Vine Street Digital worked on our Google Shopping & search advertising as well as our Bing Shopping & search advertising. They created a creative copy and management strategy for all of those accounts. After that, we expanded their role to do something similar with our Amazon PPC. We gave them a few resources in the beginning, but their team tackled these tasks with little involvement from us.

What is the team composition?

I worked closely with Gemma (Owner, Vine Street Digital). When she wasn’t available, I worked with two or three others.

How did you come to work with Vine Street Digital?

I heard about them while exploring different options on various industry forums. I asked people for their recommendations. We had explored five or six other companies at the time but ended up choosing Vine Street Digital primarily based on the first few interactions I had with Gemma.

During those conversations, she proved her knowledge and willingness to be transparent. In the beginning, Gemma gave an ad audit to show her skills. The recommendations about her were also positive.

How much have you invested with them?

We’ve spent close to $50,000. They also manage a budget for the ad spend.

What is the status of this engagement?

We started working with Vine Street Digital in June 2019.

What evidence can you share that demonstrates the impact of the engagement?

There was a 20% revenue growth across all of the accounts. Some of them had upwards of 40%. Considering the stage our company is at, it’s been an excellent sign of year after year growth.

How did Vine Street Digital perform from a project management standpoint?

They’re great project managers, remaining on top of everything. Even when they’re receiving ad copy and coding changes from our internal teams, they’re on top of it. There’s a significant time difference, but despite that, they’re always on top of the work.

Each month, their team provides a monthly analytics report that’s useful and caters to us. We use email and Skype for communication. Basecamp is another tool we use.

What did you find most impressive about them?

I was impressed with their willingness to be transparent. Their team is also results-oriented. Their model works well for us. Vine Street Digital is honest with our team when things aren’t working. Their team is open to fixing issues and trying new things. When areas are working, they make sure to highlight and review why they’re working with our team.  

Are there any areas they could improve?

I don’t think so. We’ve had a great experience, and everything has gone well.

Do you have any advice for potential customers?

Vine Street Digital is an excellent partner to trust. If you want a partner that can take the wheel and not have a lot of hands-on interaction with, they work well with that. We’ve gone through both phases. Initially, I didn’t have a lot of time for hands-on interaction, but now I do. They’re a great resource for both of those relationships.

Please describe your company and your position there.

We are a solar PV retail & install company that has been established for 10 years and operates on the Mid North Coast and Northern Rivers of NSW. I am the managing director of this company.

For what projects/services did your company hire Vine Street Digital?

Pure PPC Management of Google, Bing and social media advertising.

What were your goals for this project?

We wanted to see an increase in quality leads for paid campaigns whilst reducing our cost per click or overall cost per lead generated.

How did you select this vendor?

I researched online, read some reviews and then reached out for a telephone meeting. I was impressed immediately. I had already been in consultation with a Sydney based company, but their level of arrogance put me off instantly.

Describe the project in detail.

We have a small target area, but we want 100% visibility for all online searches related to our industry. We need to make sure that our online exposure is across all digital platforms.

What was the team composition?

Gabi (Gabrielle) from Vine Street is our appointed PPC Management agent. She is outstanding.

Can you share any outcomes from the project that demonstrate progress or success?

Our click though rate has increased by 16.5%. Our conversion rate has jumped 21% Our cost per enquiry has reduced by 46.5% Our lead volume has jumped 36.4% Phenomenal results

How effective was the workflow between your team and theirs?

Very effective. Their weekly campaign updates and monthly reports on progress make our job easy.

What did you find most impressive about this company?

I love the fact that this is a company run only with female staff. From my experience dealing with other SEO and PPC Management companies (often male run) these guys (ladies) are in a league of their own.

Are there any areas for improvement?

None

Introduce your business and what you do there.

I own and operate Ultimate Paintball, Sydney’s largest paintball park, and The Paintball Factory, an online paintball shop.

What challenge were you trying to address with Vine Street Digital?

We were looking for higher quality leads and hoping to convert more of those leads.

What was the scope of their involvement?

They handled our Facebook and Instagram ads. I provided some written content, but they designed everything and would produce original visual content for the ads. They worked rather autonomously and were constantly changing different aspects to deliver the best results. When people call in because of the ads, they become hot leads and we take it from there.

What is the team composition?

 I worked with Courtney (PPC Specialist, Vine Street Digital) and Gemma (Owner & PPC Specialist, Vine Street Digital).

How did you come to work with Vine Street Digital?

One of my friends worked with them and was very impressed with their work.

How much have you invested with them?

We spent between $100,000–$200,000.

What is the status of this engagement?

The project started in June 2018 and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve definitely seen an increase in incoming calls and a lot of engagement on our social media accounts. We’ve gotten more from working with Vine Street Digital than other agencies that have charged more premiere prices. They’ve done a fantastic job asking us questions and following up on small details to get it right. I’m very impressed by them.

How did Vine Street Digital perform from a project management standpoint?

They’ve been brilliant. I have absolutely no complaints when it comes to project management.

What did you find most impressive about them?

For a small business like us, it’s a big leap of faith to invest in an agency, but Vine Street Digital made us feel safe. That trust is an important part of our relationship. Other vendors we’ve worked with have just left our account alone and we didn’t get enough value out of our partnership. On the other hand, Vine Street Digital ensures that we get the most out of our budget.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be very clear on what you want to get out of your partnership—they’re there to help you, you just need to give them the information that they need. They’ll ask you questions and get all the details, but you need to tell them what you want first.

You also need to give them at least three months for them to find their feet and test a few different things. When I was new to the process, I didn’t realize that that it took time, so that’s really important.

Introduce your business and what you do there.

I’m the president of Northwest Hypnosis Institute, a corporation that trains hypnotists, consulting hypnotists, and hypnotherapists. I use a variety of programs, including the National Guild of Hypnosis Training & Certification. I also have a private practice where I work with clients five days a week on a variety of stressors. I assist clients with everything from phobias, smoking cessation, weight loss, and fears.

What challenge were you trying to address with Vine Street Digital?

I was using different companies for SEO, web development, and PPC. The PPC work the local company was doing wasn’t working at all. When that happened, my business started taking a downturn.

What was the scope of their involvement?

I gave their team an outline of what we were doing before. They came up with their own approach, working on PPC ads for Facebook and Google. Their team would modify their strategies frequently.

What is the team composition?

Gemma (Owner, Vine Street Digital) is my primary contact.

How did you come to work with Vine Street Digital?

Another company I worked with recommended Vine Street Digital. I got in touch with them and started talking to Gemma. Soon after, she began working on my PPC campaigns.

How much have you invested with them?

I spend $300 a month.

What is the status of this engagement?

Our engagement with Vine Street Digital started in June 2018.

What evidence can you share that demonstrates the impact of the engagement?

We’re getting new contacts and responses. I didn’t grow up with computers, so I’m mainly paying attention to the number of calls, email contacts, and texts were getting. Their flexibility allows them to stay current. That’s made a huge difference in our conversion rate.

With the last company I was working with, I spent $1,000 a month, and they weren’t producing. I’m getting all kinds of business now while spending less. That makes me happy.

How did Vine Street Digital perform from a project management standpoint?

Gemma was reliable and responsive. If I send her something, she responds right away.

What did you find most impressive about them?

If Gemma says she’s going to do something, she does it in a timely way. In my previous engagement, there were frequent lags in the process and a lot of repetition. I’ve also worked with several other companies that said they would do something but ended up not. Gemma is the opposite. She has a magical approach to creating ads, which has led to a better conversion rate.

Are there any areas they could improve?

Not that I can think of. I don’t see how Gemma could get better.

Do you have any advice for potential customers?

If you’re looking for somebody with reliable, effective work and with a responsive approach, Vine Street Digital is the company to go with. I’ve referred them to several people, and they’re all happy.

Please describe your company and your position there.

I am the General Manager of Syncta, a backflow test management solution. We are a SaaS model offering a CRM type style product specific for plumbing contractors and water authorities.

For what projects/services did your company hire Vine Street Digital?

We utilized Vine Street to help us manage our SEM and launch some PPC campaigns

What were your goals for this project?

Improve conversion rates

How did you select this vendor?

The previous GM picked them.

Describe the project in detail.

Vine Street did a nice job managing our campaigns and making adjustments as needed in order to keep us within budget and maximize results.

What was the team composition?

We worked with Gemma and Lachlan

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the work Gemma and Lachlan put in to manage our campaigns and we saw improvements across the board. We were acquired by a larger company and integrated with their internal marketing team, or we would have continued working with Vine Street.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Their knowledge and experience were great and they gave great guidance whenever we needed it.

Are there any areas for improvement?

They were great about sending out reports and results, but would have loved a more proactive approach on setting up monthly check in calls with the team to discuss potential changes. That said, when I requested meetings to discuss they always made themselves available ASAP and responded well.

Please describe your company and your position there.

I'm the business owner, and the head of business development for our small local team in Logan/Brisbane.

For what projects/services did your company hire Vine Street Digital?

Vine Street Digital managed our Google Ads / Bing Ads PPC campaign.

What were your goals for this project?

We wanted to find out if PPC was a viable marketing strategy for our business, because we've attempted to manage it in-house previously, and we were also aware of how competitive our industry (web development/SEO) is when it comes to PPC.

How did you select this vendor?

We'd trialled a small number of companies in the past, with big promises but poor results. But with Vine Street Digital, we were given honest/realistic expectations about the PPC campaign for our industry, and respected that integrity.

Describe the project in detail.

We scoped the project up front and established goals, timeframes, likely results, and so on. We then collaborated to ensure the initial advertising copy was appropriate, and had continual reports/updates/analysis from Vine Street Digital, so we always knew how things were going.

What was the team composition?

We dealt directly with Gemma throughout our project.

Can you share any outcomes from the project that demonstrate progress or success?

We achieved better than expected results, in terms of click through rates, leads, and conversions on our side. However, we did confirm our predictions that, with our limited budget and extremely competitive industry, it wasn't going to be the most suitable marketing strategy for our business.

Therefore despite some promising results, we decided to invest our marketing budget into other avenues which were already working well for us.

How effective was the workflow between your team and theirs?

We spoke sometimes daily or weekly, and monthly, throughout the project. We spoke over the phone and via email, and it was always easy to get in touch, with prompt replies to emails etc.

What did you find most impressive about this company?

They achieved better results than we ever had before with other companies, for a very affordable price. The communication was also outstanding.

Are there any areas for improvement?

Nothing in particular. Everything was spot on.

Please describe your company and your position there.

I am the Director of Owens Management Services (OMS) which is a management service of all Facility Maintenance and Commercial Cleaning Services within the commercial space.

We cover these services all over Queensland and some new clients are appearing in Sydney and other states. Facility Maintenance is all the trade services such as Plumbing, Fire, Electrical, HVAC, Gardening, Pool, Pest Control and so on, that ensure the property/building is running proficiently and within the legislative requirements.

We have a well vetted process in recruiting with the above trade companies to ensure compliance for our clients and with continued excellent customer service. Our clients ask for a service to be quoted on or actioned, and we then select the appropriate contractor to do the work under our management through to completion and reporting.

For what projects/services did your company hire Vine Street Digital?

We wanted to run an initial PPC campaign for the commercial cleaning services side of the business, after having dealt with very poor PPC companies in the past for many years.

What were your goals for this project?

Get a minimum of 40 quotable leads per month at a low cost per acquisition.

How did you select this vendor?

Google initially but after proposal and interview it became clear they were the right fit for our business.

Describe the project in detail.

Vine built our initial PPC campaign and continuously review the keywords, ad scheduling and phases used. They frequently monitor the cost spend and adjust according to market.

What was the team composition?

We were allocated an Account Manager to our company which we liaise with regularly on the phone and via email and periodically have face-to-face meetings.

Can you share any outcomes from the project that demonstrate progress or success?

We have witnessed a great outcome from engaging with Vine. There has been a gradual increase in leads per month and a reduction in the cost per acquisition.

How effective was the workflow between your team and theirs?

It was excellent! Our Account Manager who also directly manages our PPC campaign was available on phone and email at any time and always promptly replied to any communication. We have weekly phone calls to discuss the campaign and periodical face-to-face meetings every 2-3 months.

What did you find most impressive about this company?

Vine genuinely took an interest in our goals as a business and took them on as their own goals for our PPC campaign.

They are very proactive and are always monitoring and making changes to our PPC campaign according to the market. They are very creative and innovative in their processes which has enabled our campaign to continuously produce excellent results month-on-month.

After working with two different PPC agencies in the past that have both failed us, Vine has come to the rescue and has been able to successfully and effectively meet our expectations and deliver on results.

Are there any areas for improvement?

Not that I can see.

Introduce your business and what you do there. 

We’re an online travel company that operates an activities and tours platform. As the marketing manager, I oversee our Australian and New Zealand marketing efforts.

What challenge were you trying to address with Vine Street Digital? 

When I first engaged Vine Street Digital, we were starting to localize our PPC/SEO efforts and expand into Australian and New Zealand markets. We tasked them with helping us boost our brand through search and PPC activities, clean up our existing Google Ads account, and ultimately improve our conversion rate. 

What was the scope of their involvement? 

I initially inherited our Google Ads account from our global team who was previously handling all of our PPC/SEO efforts. The account was quite messy, and we needed to get it in good order before we could proceed. I worked with Vine Street Digital to sort out the account, and, since then, they’ve continued to support us by managing our PPC bidding.

What is the team composition?  

My two main points of contact are Gemma (Owner & PPC Specialist, Vine Street Digital) and Lachlan (PPC Strategist, Vine Street Digital).

How did you come to work with Vine Street Digital?

I was looking for a local agency to purely manage our Google Ads account and bidding as opposed to providing any creative solutions. After searching on Google for Australian-based PPC agencies, I found them on Clutch. They had good reviews describing them as a no-frills solution, so I called them, spoke with Gemma, and selected their team.

What is the status of this engagement? 

We’ve worked with them since November 2018.

What evidence can you share that demonstrates the impact of the engagement? 

So far, we’ve seen an increase in click volume, conversion rate, and conversion value. There was also a decrease in the cost per click (CPC).

How did Vine Street Digital perform from a project management standpoint?

We typically handle a lot of the strategy and account set up while Vine Street Digital does the execution. For each project, I give them the instructions, and we work together to define the priorities. So far, they’ve met most of their deadlines.

What did you find most impressive about them? 

Operationally, they’re really good. If a client has an unstructured account that needs to get up to speed quickly, Vine Street Digital can be very helpful.

Are there any areas they could improve? 

There can be a bit of a knowledge gap when it comes to some of the more complex PPC functions. But, to be fair, our account is one of the bigger ones they’re dealing with, and we have some automated processes that they haven’t had to use with other smaller accounts. Regardless, they’re always willing to read up on what we need and ask relevant questions.

Do you have any advice for potential customers?

It was helpful for me to meet the team in person for a whole-day workshop. This gave me the opportunity to show them our product, explain how it works, and go through our process. Since then, we’ve worked a lot more closely together. They have a stronger understanding of my needs, and I have a better idea of how they work so that we can move as a team.