Be Visible Be Vivid Be with VIMAR
VIMAR Digital Marketing is a creative team of marketing professionals that work hard to increase your brand awareness online. Based in Portlaoise, Ireland, our team aim to grow your Brand Success using services such as SEO, Brand Development, Content Production, Social Media Marketing, Web Design & Development, and Online Advertising. We develop client-specific proposals for each business we work with. Whether your local-focused or trading Internationally, we want to work with you. As a growing business ourselves, we value the need for strategic guidance. If you are interested in talking to us, drop us a message, call our office or visit our website for more information.
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Millers Home and Garden
Miller's Home and Garden is a project that enabled significant improvement to the online performance of the business. Our team designed a concept for a website that would highlight the vibrant nature of the business while also ensuring that the family tradition of the business was clear and evident. We have worked with Pat and the team on developing an e-commerce website combined with marketing services such as SEO, Social Marketing and Advertising services for the wide range of Garden Machinery the company has available.
About the Client -
Millers Hardware was established in 1973 by Pat Miller Snr. The business is proud of its long history serving the people of Laois. Product knowledge and customer service have allowed Millers to build a brand that brings value to the local customer. Hardware and Gardening supplies were the focus of the business for many decades. In 2018, Pat and his wife Nicky decided to set up Miller's Home and Garden in its current location on the Dublin Road, Portlaoise. This new improved location allows for easier road access with extensive free parking. The new store is continuously upgrading and expanding its product offerings including its determination to have an online e-commerce presence.
The Work -
Website - https://millers.ie/
Our team have designed and developed an e-commerce website for Millers that focuses on their Gardening Machinery such as Lawnmowers, Hedgecutters and Chainsaws. This bespoke website was focused on SEO performance with dedicated category pages and significant blog material to help boost keyword recognition for such a new website. Our team also has taken commercial photography that enables a quality representation of the business online. We have also worked on the Millers Social Media and Advertising Strategies across several campaigns. This has increased awareness of the business among Portlaoise Hardware online traffic.
Leaves Festival
The VIMAR Team were delighted to work with the Leaves Festival of Writing and Music on the promotion of their event for 2019. Our team worked closely with festival organisers and event coordinators to deliver a comprehensive package of branding, graphic design and web development. This gave the Festival a fresh image that enabled comprehensive marketing that was not possible in previous years.
About the client
The Leaves Festival of Writing and Music celebrates the diversity and richness in today’s literary, music, theatre and film scene.
Leaves Festival is a week-long festival that takes place annually across several venues in Laois. A comprehensive list of highly acclaimed contributors from across Ireland aims to excite and engage audiences, both young and old. Speaking about the Leaves Festival Co-ordinator, Muireann Ní Chonaill said:
“The Leaves Festival is a great opportunity to hear from contemporary writers, enjoy the art of conversation, listen to musicians and appreciate film and theatre.”
Our Work
Website
www.leavesfestival.ie
Our team worked on various elements for the Festival in 2019. A comprehensive Branding development enabled a fresh look for the festival. This custom branding brought a series of custom graphic images that inspired digital and print advertising. The development of print-ready road signage, posters and booklets allowed the branding to be unified. Our team carried this through to a custom web design project. Our team developed a new website for the event as this medium was missing from the Festival over its 10-year history. This enabled festival-goers to read about the events and purchase tickets where required. We aim to maintain and work with the event in subsequent years.
Rolleston McElwee Solicitors
https://rollestonmcelwee.ie/
Teepee Tots
The VIMAR Team are delighted to work with Teepee Tots to provide them with digital marketing solutions. Our web design and development team provided Teepee Tots with an eCommerce solution enabling easy client purchasing solutions.
About the client
Teepee Tots is an emerging business focused on providing high-quality products for children.
All items are designed and made from scratch to suit the customer's needs. Hugely popular products include nest beds, teepee tents and infant blankets.
Our Work
Website
www.teepeetots.co
Our team maintain and host the website ensuring the sales function operates effectively. Features include product portfolio’s, Instagram integration and eCommerce features. We are dedicated to ensuring the brand continues to grow and develop a strategically focused online strategy.
Rebel Outdoor
Our marketing team have worked at designing and developing their website www.rebeloutdoor.ie. We also developed a sister site for UK targeted operations.
About the client
Rebel Outdoor is the largest Mall Media advertising company in Ireland and the UK.
Rebel Outdoor provide advertisement opportunities at over 250 shopping centres and advertisement exposure at events and festival settings. Dedicated to innovation within the advertising industry, the ‘MallBox’ and ‘EventBox’ platforms enable companies to support recycling in view of their Corporate Social Responsibility.
Our Work
Website
www.rebeloutdoor.ie
Our development team have worked on various website developments such as their custom advertisement activator plugin. This feature allows potential clients to visualize their ad prior to purchasing it online. Website features such as this encourage leadership development and increase the user experience of the site. Our team manage the website functionality and implement client requested alterations.
DNG Kelly
Our team were given the task of setting up an online presence for DNG Kelly based in Laois. As a local representative for a national real estate chain, we needed to create a localised version that would suit their needs while maintaining the brand identity of DNG. We were also tasked with making sure that the website had bespoke capabilities that ensured management of the site was easy. We undertook a plan to integrate the companies listings with their DAFT profile in order to automatically pull any listings they have on daft without the need to double the workload of uploading on their own website also.
About the Client
DNG Kelly is Laois’s Premier Estate Agency with two locations in Portlaoise and Portarlington. Managed by expert Paul Kelly, the sales agents have extensive local knowledge of the property market and can give you the best advice for achieving a sale. As members of the nationwide DNG Group they have access to ‘DNG Live’ – Ireland’s leading digital technology for Selling Property. This strategy includes DNG 3D Virtual Tours, DNG Plus, DNG Virtual Valuations, DNG Live Chat, DNG Online Auctions.
The Work -
Website - https://dngkelly.ie/
A fully bespoke design and layout were carried out by our team. We worked extensively with the DAFT API to allow the website to pull all the property listing details directly. This ensured that our custom search queries pulled accurate data directly from daft and it would update itself at regular intervals. We also worked on the content for the site to promote DNG activities and features available on the national website. We created a payment function also that allows DNG Kelly to take deposits or once of payments directly through the website. We also worked on creating social graphics to promote the launch of the website.
Doyles Shoes
Doyles Shoe Centre looked to establish an online presence due to heavy restrictions of trading. Developing an ecommerce website was a big step that required significant development. Our team worked closely with the Doyles team at establishing branding, bespoke website designs, customising product portfolios and creating a marketing campaign to launch the new website.
About the Client
Doyles Shoes is proudly a 100% Irish, family-run company. Established over 25 years ago, Doyles Shoes has a wealth of knowledge when it comes to providing exciting collections of ladies and men’s footwear. They are situated on an ever-popular Lower Main Street in Portlaoise, Co. Laois. A tradition of great customer service has been passed down and is central to their success in the Laois area. Expanding to online sales has allowed the company to generate new sales outside their traditional local market.
The Work -
Website - https://doylesshoes.ie/
Our team worked closely with the team to establish an easy to use website that was focused on their target market. We created a logo and branding that modernised the appearance of the company. Our team worked on creating a product list that was consistent in appearance to create a clean looking, engaging website. There are custom features on the website for sorting and viewing product alternatives. Various Colours and Size availability made the bespoke nature of the website very important. Other customer features include a custom newsletter sign-up and bespoke online wallet for use of Gift Vouchers. Our team also worked on improving the SEO for the website by improving their Google My Business presence and Social Media Marketing. We created a Facebook store and promotional graphics for the website launch. We continue to provide Doyles with assistance and maintenance services for the website going forward.
Millers Home and Garden
Miller's Home and Garden is a project that enabled significant improvement to the online performance of the business. Our team designed a concept for a website that would highlight the vibrant nature of the business while also ensuring that the family tradition of the business was clear and evident. We have worked with Pat and the team on developing an e-commerce website combined with marketing services such as SEO, Social Marketing and Advertising services for the wide range of Garden Machinery the company has available.
About the Client -
Millers Hardware was established in 1973 by Pat Miller Snr. The business is proud of its long history of serving the people of Laois. Product knowledge and customer service have allowed Millers to build a brand that brings value to the local customer. Hardware and Gardening supplies were the focus of the business for many decades. In 2018, Pat and his wife Nicky decided to set up Miller's Home and Garden in its current location on the Dublin Road, Portlaoise. This new improved location allows for easier road access with extensive free parking. The new store is continuously upgrading and expanding its product offerings including its determination to have an online e-commerce presence.
The Work -
Website - https://millers.ie/
Our team have designed and developed an e-commerce website for Millers that focuses on their Gardening Machinery such as Lawnmowers, Hedgecutters and Chainsaws. This bespoke website was focused on SEO performance with dedicated category pages and significant blog material to help boost keyword recognition for such a new website. Our team also has taken commercial photography that enables a quality representation of the business online. We have also worked on the Millers Social Media and Advertising Strategies across several campaigns. This has increased awareness of the business among Portlaoise Hardware online traffic.
Porter Decorators
Our team has worked with Porter Decorators Ltd to provide them with a premium website and marketing services, matching their pre-existing branding concepts. This colourful and sharp branding has been carried throughout the website and advertising media.. The Porter Decorators website outlines their main services while also introducing features such as Request a Quote and Pay Online. We have also introduced an SEO strategy for the website and relevant blog/tips section. The website design features a significant number of high-quality images of previous work and testimonies from clients.
About the client
Company owner, Eamonn Porter has over 25 years of experience in the decorating trade qualifying through DIT Bolton Street, with National Craft Certificate and City & Guilds of London qualifications. A huge amount of success in their business comes from recommendations and referrals, which is a testament to their workmanship. Up-to-date knowledge of the industry and products allows them to be known as industry-leading painting and decorating contractors based in Laois.
Our Work
Website - https://porterdecorators.ie/
We are happy to work with Porter Decorators to ensure that their website helps generate potential leads for commercial and residential projects. We provide hosting and website maintenance to ensure premium website performance. We also assist with running social media marketing and advertising campaigns. Regular SEO services have been carried out for locally relevant keywords.
Rural Wifi
Our team has worked with Rural Wifi and its sister companies to create a comprehensive digital marketing campaign that effectively helps grow business market share. Some of our work included website design, development and maintenance. We have also provided significant SEO, advertising and social marketing services. A strategic marketing approach has helped deliver consistent results-focused marketing services.
About the Client -
Rural WiFi is an award-winning Telecommunications company based in Dublin, Ireland. They are the only Broadband Provider in Ireland that offers all types of Broadband Solutions that are available in the Marketplace. This allows them to guarantee that they have 100% connectivity across Ireland. They provide a range of monthly options while also providing a shop with various wifi boosting gadgets. The company is also aligned with other companies such as Fleet Connect, Lets Connect and Satellite WiFi.
The Work - https://fleetconnect.ie/ , https://ruralwifi.ie/ , https://satellitewifi.co.uk/ , https://lets-connect.ie/
VIMAR have delivered a series of bespoke websites for Rural Wifi, Fleet Connect Let's Connect and Satellite WiFi. These websites have all been designed and maintained by our team. They have various unique features such as coverage checker systems and chat functions. We have completed a full redesign of the Rural Wifi website to suit the new marketing focus for the business in Paddy WiFi Mascot. Our design team created a character that could be used across social media and promote engagement on the website. Our team has worked on advertising strategies and carried out extensive work in regard to Google and Facebook Advertising. We have reduced the cost per lead significantly and integrated a system that allows for very effective monitoring of leads and cost per lead generated.
Laois County Council
Our team is proud to be selected as a partner for various departments within Laois County Council. We have worked on digital media projects for The Arts Office, Planning Department, Heritage Office, Laois Libraries and Creative Ireland Laois. Our team has worked to strict deadlines and delivered professional graphic design, social media marketing and videography services to date.
About the Client -
Laois County Council is the authority responsible for local government in County Laois, Ireland. The council plays a crucial role in the effective management of county services including housing and community, roads and transportation, urban planning and development, amenity and culture, and environment. The council is made up of elected members and a core management team of civil servants within departments.
The Work -
We have worked on campaigns such as Culture Night, Leaves Festival of Writing and Music, Abbeyleix Climate Action Group and the County Development Plan. Our creative team has added creative services for presentations and also developed websites and social media campaigns to date. Spreading local awareness has been key to date. Understanding the wider business community and the role of the county's departments has allowed our team to deliver consistently professional outcomes. We aim to continue offering services for the Laois County Council.
Cosy Home
The aim of this project was to develop a completely new website that made it easier for customers to find the desired product through improved UX and clearer layouts. This bespoke e-commerce website acts as an introduction for customers to see the wide range of stoves and related products on offer. We aimed to improve SEO and marketing abilities for the business.
About the Client -
G&I Ltd trading as Cosy Home.ie are a Laois based supplier and installer of Stoves, Fireplaces, Stone Cladding and related Home and Garden supplies. They offer the highest customer service along with expert knowledge of fireplaces, home heating, stoves, chimney relining, windows. With over 10 years of experience in the industry, they are constantly striving to produce and procure on trend products of the highest quality at affordable prices for customers throughout Ireland. Fully Certified, Insured and Reliable solution for anyone looking to improve the heating in their home.
The work -
Website - https://cosyhome.ie/
The work completed for Cosy Home has been across many projects. We initially started with extensive SEO and Google Advertising Management. This proved to be an effective way for generating leads for the business. This campaign was then put on hold in order to start development of a new bespoke website with improved functions and abilities. The new website has improved imagery, custom sorting features, deluxe menu structure and integration with Stripe for payment processing. We are happy to continue working with Gintras and the team on Maintenance and Marketing Services.
Voltaire Diamonds
Our team has worked extensively on promoting this premium jewellery business through a comprehensive Search Engine Optimisation campaign and a comprehensive website design and redevelopment. Promoting traffic to a premium website is the goal of our digital strategy with Voltaire Diamonds. A marketing campaign that highlights the quality of the brand was extremely important, as the website currently represents the brand image. Extensive product range imagery combined with high-quality branding ensures the website engages potential business leads generated through our Brand Promotion.
About the client
Voltaire Diamonds are a premium jewellery company that specialises in high-quality diamond jewellery. Extensive experience and a focus on customer service have allowed Voltaire Diamonds to become Dublin’s most sought-after location for engagement rings and bespoke jewellery. One to one client-focused, instead of a high street retailing approach has ensured that Voltaire has positioned their brand apart from competitors.
Our Work
Website - www.voltairediamonds.ie
VIMAR Digital Marketing is proud to continue working on a search engine optimisation campaign to promote the Voltaire Brand while maintaining their new website. We have had continued success promoting their brand online through extensive SEO and promotion campaigns. The new website has improved features such as a shop and extensive product catalogues, with bespoke menus and imagery throughout.
Bespoke Beauty
Bespoke Beauty
bespokebeauty.ie
Design Emporium
Design Emporium Dublin
www.designemporium.ie
Alpha Wireless - 5G Technology
Alpha Wireless - 5G Technology
Gerry Browne Jewellers Promo Video
www.gerrybrownejewellers.ie
Zendfast
Zendfst.com
Reviews
the project
Website Development & Design for Recruitment Company
"They were very knowledgeable on all aspects of the website design and development."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Owner and Principal Consultant of Shortt Recruitment
For what projects/services did your company hire VIMAR Digital Marketing Ltd?
Almost 99% of candidates search for jobs on line so our website was very outdated and did not have the searching functionality or job posting requirements that we needed. In addition the image the old site was portraying was not what we wanted anymore and wanted new branding and a more modern site.
How did you select this vendor and what were the deciding factors?
We got quotes from several web developers in the area and Vimar from the outset were the best on the design and price point.
Describe the project in detail and walk through the stages of the project.
1. Development of a completely refreshed website
2. Graphics and a full plan for UX related activity for the site. There was significant graphic content created to give the site a custom and professional feel.
3. Vimar took information from the former website and rewrote sections to improve the overall performance.
4. Content for the website was planned and revised according to the project goals.
5. Logos were developed for the brand to help modernise the look and feel of the site.
6. Designed the website in order to create a custom look. Created custom imagery and icons throughout to give the site a professional image
7. The site was then drafted in HTML format to ensure that the main coding infrastructure was correct. We then transferred this to a WordPress system in order to allow for better content management.
8. Modernising the website to make it mobile responsive. There is now also links to social media sites as appropriate.
9. Phone numbers and email addresses should be clickable and promote better online performance.
10. Created an interactive web site that allows for users to register their interest in specific jobs.
11. There is also a custom built booking system for scheduling a consultation with the team.
12. This allows for dates and times to be planned in accordance with availability.
13. The site has a call back features throughout the site for users that want more immediate responses to queries.
How many resources from the vendor's team worked with you, and what were their positions?
3 people worked with me on the project Managing Director Sales Director Designer
Can you share any outcomes from the project that demonstrate progress or success?
There is much higher volume of traffic coming in on our website. We have gained alot of new business as a result of implementing the new site. Clients have commented on how professional the site is now.
How effective was the workflow between your team and theirs?
Excellent no issue at all. Very responsive to any queries or follow-up questions.
What did you find most impressive or unique about this company?
They were very knowledgeable on all aspects of the website design and development. Also, gave me very sound advice and generated some great ideas. They give a very personal service and were very patient with me throughout the process.
Are there any areas for improvement or something they could have done differently?
Some very small technical issues directly after the launch of the new site were identified but were rectified immediately and their response was very fast.