What evidence can you share that demonstrates the impact of the engagement?
While the new brand hasn’t launched yet, it has already made a positive impact on company morale. It’s frustrating when you feel that your brand is out of sync, but Vigor’s efforts have sharpened our focus, renewed our confidence, and increased our passion. By realigning us with current trends, they’ve had an immeasurable effect on internal job satisfaction.
How did Vigor Branding perform from a project management standpoint?
Vigor is unique in that they not only have branding expertise, but they also have graphics capabilities in-house. They’re able to turn around graphic recommendations within 24 hours, streamlining the entire process. Joe specializes in both graphic design and branding, and having branding experience myself, I can speak to his ability.
They’re also flexible, able to take lead on a given task or work collaboratively with our own designers to provide the best solution. They offer practical ideas based on our needs and the needs of our customers instead of wasting time with abstract, theoretical solutions.
Communication has been incredible and they’re very responsive. I can reach Joe at any time of day.
What did you find most impressive about them?
The greatest thing about Vigor is their passion for what they believe in. We completely rejected their first recommendations, but they kept at it, creating mockups for every aspect of the rebrand. They presented these designs to us, and we ultimately decided they had been right all along.
They've also connected us with quite a few outside Internet suppliers, loyalty providers, and point of sale providers.
I've dealt with a lot of branding agencies and these guys are the real deal.
Are there any areas they could improve?
I’m sure there must be something, but I can’t think of anything since we’ve worked so well together.
Do you have any advice for potential customers?
You must talk to a number of different branding agencies to make sure you work well together. Having worked with several in the past, I can say that they all have different approaches. Even if an agency is qualified, it may not be the best fit for your specific project.