DATA-DRIVEN VIDEO MARKETING
As a full-service video marketing agency, we’re committed to challenging the status quo of video advertising, leveraging the power of data to offer everything you need for effective campaigns. We support well-known brands and emerging start-ups to achieve the best possible marketing ROI with unique online video and TV campaigns across all platforms. Videobeat stands for a holistic approach which covers the entire value chain in video marketing. This includes strategy consulting, creative services and video production, as well as media buying and optimization through our proprietary attribution software Videobeat Analytics. With more than 70 employees and offices in Hamburg, Berlin, London & New York, we test the limits of video marketing every day to create an added value for our customers and always be one step ahead of our competitors.
The integrated campaign on TV and online we created for HomeToGo led us to win the European Performance Marketing Award for “Best Remarketing Campaign”
The challenge was to boost the growth of HomeToGo’s platform globally in the highly competitive vacation rental environment with the goal of gaining a competitive advantage by using a sophisticated multi-channel video marketing approach with highly personalized videos.
In order to increase engagement and achieve an even better market position for HomeToGo, Videobeat opted for large scale A/B testing and personalized video retargeting campaign by producing more than 120 video cuts. Each video cut was related to search criteria of a given user on HomeToGo’s platform. Using this approach enabled realizing branding and performance targets at the same time.
The integration of TV and online video campaigns allowed to lower the Cost per Order by more than 50% while leading to higher engagement rates. The high level of personalization in combination with appealing content led to winning the European Performance Marketing Award for the “best remarketing campaign”.
Our highly successful hub-content format “Rund um den Hund” already achieved a retention rate of 61% and thus 2.3 million minutes watch time
The challenge posed was to create a holistic and cost-efficient cross-platform video content strategy for ZooRoyal. Goal of this strategy was the increase in brand loyalty through highly qualitative brand touch points with existing clients, as well as attracting new clients for ZooRoyal.
The creation of the hub-content format “Rund um den Hund” (All about Dogs) with influencers and personalities from TV helped to automatically increase the net reach and at the same time create an entertaining format. The discrete, organic placement of the products helped to build a sustainable YouTube channel and to achieve organic growth. Host Masih Samin and his guests provide the necessary character and authenticity to win subscribers for the channel. Additionally the content strategy of the series is based on the consumers’ passion points: educate, entertain & inspire. The format is produced in the Videobeat studios in Hamburg.
Already the first season achieved a retention rate of 61% through targeted seeding and thus 2.3 million minutes watch time – qualitative brand contact with the target group. 2019 season 2 follows as well as the supplementary Hub-content-format “Rund um die Katz”, which is about cats.