VIDEN

BACKGROUND

Please describe your company and position.

I am the Digital Marketing and Ecommerce Manager of Epic Cycles

Describe what your company does in a single sentence.

Bicycles and accessories shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Improve our ROAS
• Increase sales
• Understand our online and offline customer

SOLUTION

How did you find VIDEN?

Offerup

Why did you select VIDEN over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They've conducted a detailed analysis of our online presence and crafted a strategic plan aimed at boosting our Return on Advertising Spend (ROAS), increasing sales, accomplish the sales goals, and improving conversion rates across all online channels. I appreciate the comprehensive approach they're taking, covering aspects like website optimization, content strategies, targeted advertising, and analytics. 

The inclusion of training sessions for our team is also a great touch, showing their commitment to our success. Overall, I'm very pleased with the quality and depth of their work. I wanted to share some positive feedback about the scope of work our agency has developed. It's impressively thorough and well-structured.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with them, we've consistently met our monthly sales and Return on Advertising Spend (ROAS) targets. Additionally, we've observed a notable increase in website traffic from both social media and Google platforms. What distinguishes VIDEN is their ability to guide us in understanding our customers' preferences, leading to a steady rise in our customer return rate each month. As a result, we've seen an influx of new customers and stronger community engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Almost immediate response and clear questions when something is not clear to avoid double work

What was your primary form of communication with VIDEN?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willingness to increase our knowledge constantly, and explanations of things other agencies did not know why or how happened.

Are there any areas for improvement or something VIDEN could have done differently?

Not for now, we are still working with them

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a luxury furniture company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with VIDEN?

We needed help with digital strategy.

SOLUTION

What was the scope of their involvement?

VIDEN provides us with Google Ads and Meta Ads services. The team has performed an analysis of our existing advertising campaigns and our goals to develop a new advertising strategy. The team has also provided UI/UX consulting for our website — the team has been very confident and essential for our business through their suggestions.

What was the team composition? 

We’ve worked with around four members of VIDEN’s team, including Denis (Founder & Managing Partner), Maria (Digital Marketing Specialist), and Olga (Senior Marketing Manager).

How did you come to work with VIDEN?

I found VIDEN via Upwork, and once we had our initial conversation, we chose them because they were close to me and they could explain in simple terms what we needed to do and what they offered for this project.

How much have you invested with them?

So far, we’ve spent around $100,000 with them, and they charge a 9% management fee depending on the budget we’re willing to invest.

What is the status of this engagement?

We started working in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VIDEN’s work has been excellent. They’ve revamped our Meta setup and easily explained how to run it. Moreover, their work has helped us double our conversion rates.

How did VIDEN perform from a project management standpoint?

VIDEN delivers on time and within budget — the only thing they don’t send in time are their invoices, which means they’re not just after the money. The team is also in constant communication with me to ask if we need anything or tell me if there’s an update on the project’s budget.

What did you find most impressive about them?

VIDEN’s team is constant and communicative, so I don’t have to chase them. The team proactively provides us with performance reports and gives suggestions on how to improve their work. In addition, VIDEN is committed to our satisfaction; once they ensure that, they will send their payment requests.

Are there any areas they could improve?

I don’t think they can improve anything — they’ve been greatly unique with their designs. I want them to continue being the same, and in the future, I plan to give them more work because we’re growing, and the more I trust them, the more I want them to take over our business.

Do you have any advice for potential customers?

Trust VIDEN’s work, keep working with them and give them what they need so they can do their job properly.

BACKGROUND

Please describe your company and your position there.

I'm the President of Ubik Group Inc. We are a software development and staffing augmentation firm working with many Fortune 500 companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We hired Viden to work on analytics and data collection set up for multiple ecommerce brands, along with multiple paid search campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor's founder showed great breadth of knowledge in the areas I needed support on and was very easy to deal with.

Describe the project in detail and walk through the stages of the project.

For multiple ecommerce brands, Viden worked with us to determine the data collection strategy, implemented digital tracking configuration, data storage infrastructure setup, and reporting and data visualization. For our paid search campaigns on Google Ads, they helped us planned the campaigns and determine strategy before setting up, managing, and optimizing the campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the company's founder as the main point of contact but we also worked with many of the company's tech leads from a data analytic and paid search perspective.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project scope was delivered on time and according to specifications. Analytics and data collection set up was complicated and the team helped us configure in a high level manner that we would not have been able to do ourselves. Paid search campaigns showed great results (lower CPC than expected).

How effective was the workflow between your team and theirs?

Very effective - they have always been reliable and deliver tasks on time and according to specifications.

What did you find most impressive or unique about this company?

Their team had expert-level knowledge of the tasks at hand, great communicators, and amazing project management skills.

Are there any areas for improvement or something they could have done differently?

No. They were very professional and communicative in all areas of business we dealt with.

BACKGROUND

Introduce your business and what you do there? 

Advisera is a leading online provider of compliance software, toolkits and courses for small businesses – we cover GDPR, MDR, AS9100, IATF 16949, ISO 27001, ISO 9001, and other major ISO standards. We sell the products globally, and the main markets are North America, Europe, and Australia. The company was founded 10 years ago, and today is one of the leading websites in our industry.

I'm the head of IT operations and I was working closely with the Viden team on several projects over the last couple of years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

Before hiring Viden we had a couple of data experts working on data collection, reporting, and maintenance of tools such as Google Tag Manager and Google Analytics. However, the whole system was a big mess. Reports were inconsistent and distrustful.

So the challenge was to create well-organized tracking processes by using the best possible industry practices. Ultimate expectations were to have reliable and meaningful data reports that will be used for improving our products and services, and in setting up future development of the company.

SOLUTION

What was the scope of their involvement?

We started the project by explaining our goals and requirements.

After learning about our requirements and taking a closer look at our system, Viden created an elaborate project scope addressing pain points and solutions. The project scope was recognized as of high value and fully approved for implementation.

Next, experts from Viden started working on setting up Google Tag Manager, Google Analytics and Data Studio. At the same time, they provided detailed specifications to our development team containing precise instructions and steps for code implementation across the Advisera website network.

What is the team composition?

We typically work with Eugene (Senior Analyst & Data Engineer) and Denis (Founder & Managing Partner).

How did you come to work with Viden?

Through the business consultant who had worked with Viden on a different project and was quite satisfied with their performance. He recommended them for this project.

What is the status of this engagement?

The initial project started in September 2019. Our collaboration extended to continuous support from Viden and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has done an excellent job in several aspects. The final result was:

• Google Tag Manager was cleaned and optimized (initially bloated with 200 tags, reduced to only 7 tags)
• Comprehensive tracking setup (100% of users interactions are tracked)
• Best-in-class Google Analytics structure configuration
• Adaptive event tracking logic for enhanced eCommerce on non-standard eCommerce website
• Reliable enhanced eCommerce data collection (back-end data match by 95%)
• Smooth migration to Google Analytics 4
• Effective Google Optimize A/B testing (resulting in better conversion rates)

Overall, for any situation or problem we presented to Viden, they presented useful advice and solutions for improvement, which has led to the growth of our company.

How did Viden perform from a project management standpoint?

The Viden team is organized and on time. Their communication skills are also good. We use Slack, Zoom, and Google Meets.

What did you find most impressive about them? 

They think ahead, often pointing out solutions and opportunities that we were not aware of.

Are there any areas they could improve?

Nothing in particular.

Do you have any advice for potential customers?

The Viden team can really lift up your business by providing reliable data for making crucial decisions.

BACKGROUND

Introduce your business and what you do there.
I’m the CEO and founder of a Switzerland-based online telecommunications marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed their team’s growth marketing expertise.

SOLUTION

What was the scope of their involvement?

We’ve decided to amplify our marketing efforts by outsourcing a team to handle our Google Ads. Viden is in charge of generating growth marketing strategies to help us acquire our target market through a detailed plan. They study our monthly sales metric and analytics to customize solutions that can improve or retain those results.

What is the team composition?

We work with three resources from Viden.

How did you come to work with Viden?

They were referred to us.

How much have you invested with them?

We’ve spent between $100,000–$250,000 so far.

What is the status of this engagement?

We kicked off our ongoing partnership with Viden in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has helped our sales improve drastically over the course of our partnership. Our once small business has grown incomparably with their team’s expertise, and we’re now confident to execute our plans knowing that a professional team is managing our accounts. Their team meets all my important KPIs, and they’re well worth our investment.

How did Viden perform from a project management standpoint?

I don’t have much to say in this regard as I’m not working hand-in-hand with their team, but I haven’t received a single complaint about their work either.

What did you find most impressive about them?

They have what it takes to deliver quality results and strategies in growth marketing. I haven’t worked with similar providers in the past, but I can confirm that Viden’s work and field knowledge is top-notch.

Are there any areas they could improve?

It’s not performance-related, but I think we can benefit from more reasonable pricing. We have to pay the same rate for a newly onboarded resource, which I find puzzling.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a professional dog training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed their support in our PPC efforts.

SOLUTION

What was the scope of their involvement?

Viden ensures that we’re securing leads and adhering to specific Google quality guidelines by managing our accounts. They’ve also created some of our Google and Bing Ads to scale up our ranking.

What is the team composition?

Our main point of contact is Viden’s project manager, while we work with 2–3 resources from their team.

How did you come to work with Viden?

Viden’s team was recommended to us years ago. We already worked with them on several previous projects.

What is the status of this engagement?

We kicked off this project in February 2021, and we’re still working with Viden’s team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has remarkably improved our accounts by making them more profitable in only a few months. I’ve been in the industry for many years now, and I haven’t seen another agency deliver the same quality of marketable results for a new account in a short amount of time.

How did Viden perform from a project management standpoint?

We mostly communicate via email. Viden keeps us in the loop at all times, and they see to it that we’re aware of their plans for our project.

What did you find most impressive about them?

They deliver what they promise — Viden has the capacity to transform a new account into a lucrative platform.

Are there any areas they could improve?

I can’t think of anything that they can do better or differently at this point.

Do you have any advice for potential customers?

As with any PPC-related project, you have to make sure that your conversion rate is high enough to support your acquisition campaigns before engaging their team.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an online jewelry store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed to boost our social media marketing presence online as well as sales.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, they drafted a detailed outline that explained their plan for the project. They’ve worked with us on creating TikTok, Google, and Facebook ads. 

To start the engagement, we provided the content to them, but they were in charge of making the ads and related captions. They’re now responsible for running the campaigns and looking over performance analytics over time. 

If the cost per click (CPC) on any given campaign gets too high, they pause or end the campaign. We trust them to allocate our ad spend in the most effective ways possible.  

What is the team composition?

I work directly with Denis (Web Analyst & Marketing Strategist). There’s a larger team behind the scenes.

How did you come to work with Viden?

I found them on Upwork. They had the best reviews for social media marketing. Of all other vendors I spoke to, they were the only ones that didn’t make empty promises.

How much have you invested with them?

We’ve spent about $10,000 to date.  

What is the status of this engagement?

We’ve been working with them since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to increase sales through the advertisements, and they have been able to get a 400%–500% ROI.  They’re also constantly lowering our CPC, reducing it by about two dollars since the start of our engagement. That exceeded our expectations.

How did Viden perform from a project management standpoint?

They’ve stayed organized on objectives and goals. At the end of each month, they provide reports detailing all improvements that need to be made as we move forward. They’ve been very transparent about that entire process.

We communicate through Upwork. They contact us about twice each week with any issues with ads, concerns, or questions for us. We’re able to send videos, pictures, and content needed for the ads through Upwork as well.  

What did you find most impressive about them?

Their patience and customer service stand out from others. In addition to doing a wonderful job with our ads, they’re able to explain their process so we understand it. Their willingness to take us through their work in layman’s terms is very helpful. They go above and beyond the call of duty, offering to walk us through tasks that aren’t even included in their scope. 

Are there any areas they could improve?

There may be a small language barrier, but that’s on very rare occasions. They have very strong English skills, so it never gets in the way of our communication or relationship. 

Do you have any advice for potential customers?

Trust their vision and expertise. That can be difficult, but his results will speak for themselves if you give him a chance.

BACKGROUND

Please describe your company and your position there.

Galway Simon Community is a charity based in Galway, Ireland, who provide a range of support and accommodation services to people who are homeless and at risk of homelessness.

In my role as Campaigns & Communications Coordinator, involves supporting the different functions across the organisation to manage internal and external communications with various stakeholders. Within this, I manage the digital channels of the organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We hired Viden to set up detailed conversion tracking to allow us to accurately track the impact of digital advertising and promotion across various channels and ultimately, to allow us to determine the ROI of these channels.

What were your goals for this project?

Objectives included:

• Google Analytics based and E-Commerce tracking
• Google Ads remarketing and conversion tracking
• Facebook remarketing and conversion tracking.

Within this, we wanted to be able to track for both monthly and single donations, and to be able to distinguish between new and returning donors.

SOLUTION

How did you select Viden?

Viden came highly recommended by an agency based in the UK that we work with.

Describe the project in detail.

In March 2019, we first contracted Viden to set up conversion tracking on our website. After scoping out the work involved, Denis developed an implementation plan and tracking specs for our developers. Once the code was implemented by the developers, Denis then verified the tracking and liaised directly with our developers for any issues that had come up.

The result of this project was that we have a very detailed analysis for our ongoing fundraising campaigns and we are now using our data and analytics to inform our strategies going forward. In November 2020, we then launched a new website and we contracted Denis to carry out this same work on our new website.

Despite our new donations system posing challenges to the original work Denis had carried out, both Denis and his team member Alex came up with a solution to ensure we could maintain the same level of tracking.

What was the team composition?

Denis Zakharych, Founder and Managing Partner of Viden has always been my main contact for our projects. For our first project in March 2019, Denis worked directly on the project. For our second project, Denis remained the lead contac but was joined this time by his team member Alex, Senior Analyst, who also worked alongside him to complete this work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organisation went from having zero tracking and blindly developing digital strategies to having data and analytics driven strategies that have resulted in an increase in online donations over the last year and a half.

How effective was the workflow between your team and theirs?

From start to finish of both projects, we have been extremely satisfied with the work of Viden. They are professional, very easy to communicate with, and extremely efficient with their work. On top of this, they have been very understanding and accommodating to our needs.

What did you find most impressive about this company?

I was very impressed with the incredibly in-depth knowledge of analytics and tracking that the Viden team have. Despite not having any experience in this area myself, Denis really took the time to explain every part of the project and has helped me to gain a good understanding of this area now.

Denis has taught me a lot about our conversion tracking and analytics, as well as how to correctly interpret them. I would highly recommend Viden for anyone seeking an experienced and professional company in analytics and conversion tracking.

Are there any areas for improvement?

For the two projects we contracted Viden for, there were absolutely no downfalls. Everything was done to the highest standard and in a very time efficient manner.

BACKGROUND

Please describe your company and your position there.

We are the leading provider of relationship advice. We have 30+ employees, all working remotely. I'm the Marketing Director, responsible for profitable growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

At first, we lacked sufficient tracking to understand how our users moved through our purchase funnels. Then, as we collected data, we needed help mining that for insights into what was/was not working so we could continue to optimize our approach.

What were your goals for this project?

Implement clear tracking of users through the purchase process and then turn that tracking data into actionable insights to grow the business.

SOLUTION

How did you select Viden?

We found Viden during an online search for an analytics provider.

Describe the project in detail.

1. Set up a data analytics framework for tracking
2. Implement tracking (using Google Analytics and GTM)
3. Validate data to ensure accuracy
4. Reporting and analysis (using Google Data Studio and GA Dashboards)

What was the team composition?

I interact only with one of Viden's leaders, who understands our business and then involves their team as needed. This has been consistent over the course of the engagement which has been a big benefit to our working relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first months after the project was fully implemented, Viden has identified several key drivers of revenue that had a much bigger impact than we had realized. This allowed us to expand the use of these successful marketing programs to quickly increase revenue with little extra work.

How effective was the workflow between your team and theirs?

The workflow with our point of contact has been excellent for years. He takes the time to understand the specific challenge, develops a plan, and once agrees, implements quickly.

Viden's ability to consistently deliver high-quality results in a short period of time is why they are our longest-running external partner, though we've come to think of them as a vital extension of our core team.

What did you find most impressive about this company?

Great data is of little use without great analysis and insights from that data. While their work with analytics setup was flawless, where Viden really stands apart is their ability to uncover business opportunities from our data.

Are there any areas for improvement?

None that I can think of.