What evidence can you share that demonstrates the impact of the engagement?
We’ve more than doubled our organic traffic in the past year. The number of flashcards created has now exceeded 200 million but until we met Victorious, the content wasn’t organized in such a way that users were able to find it on Google.
SEO is more of an accumulation of hundreds of little wins. They catch up with us on a monthly basis and put together detailed reports that help identify and prioritize any SEO deficits or opportunities that we have to work with.
Some things worked better than others and they were quick to admit what wasn’t working, then shifted gears. Overall, the lessons learned and the things we’ve evolved to spend more on has been well worth it. I think about growing our web presence a lot differently now, having worked with them for a year.
How did Victorious SEO perform from a project management standpoint?
They reply to emails within a day. We communicate with them via Slack, email, comments on Google Docs, Google Slides, and Google Spreadsheets. No matter what, they reply within a day. They’re quite efficient and work with our varied productivity tools pretty well.
What did you find most impressive about them?
Their adaptivity to us as a client has been impressive. A lot of consultants are rigid in their need to use their own reporting dashboard, while Victorious changed their process to suit us. It was refreshing to see that in them.
Are there any areas they could improve?
Overall, I don’t think so.
Do you have any advice for potential customers?
SEO is a really difficult and sometimes dark art. It’s valuable to get as smart about SEO yourself first and when you meet them, come prepared with plenty of questions. Read Moz, Neil Patel’s blog, and other SEO media outlets. If you really want to make sure they’re targeted to what matters for you, do your own homework. Otherwise, they might end up spending time on work that isn’t as much of a priority if you had done your own work to drive the project the right way.