Vectorform

Please describe your company and your position there.

Large Public Utility and I'm the Head of Innovation

For what projects/services did your company hire Vectorform?

We need support to mature the innovation practice and people to help execute the current agenda.

How did you select this agency and what were the deciding factors?

VF has been a long-standing and trusted partner of DTE and Innovation.

Describe the project in detail and walk through the stages of the project.

Annually, we need to identify and improve Innovation capabilities plus engage the rest of DTE to identify opportunities and challenges to backlog, sense, and experiment.

Describe the recruitment process in detail.

Annually, we discuss current DTE environment and focus areas for innovation and outline key competencies needed for support by the VF team. Our Account Manager ensures to align the engagement to best address these identified needs.

Can you share any outcomes from the engagement that demonstrate progress or success?

The DTE Innovation team continues to receive repeat work from a few key areas and that repeat business is a sign of confidence from some business partners. Additionally, our NPS scores saw a nominal rise from prior period but was in margin of error.

How effective was the workflow between your team and theirs?

The workflow between company has been good but looking for great. Their approach felt more proactive and responsive, thanks to their knowledge and expertise.

What did you find most impressive or unique about this company?

VF has consistently been nimble and have been able to provide expertise when asked to support.

Are there any areas for improvement or something they could have done differently?

There has been significant turn-over in team and team member incorporation, knowledge spin-up, and coverage during transition to active member has been lack-luster. Additionally, there has been institutional knowledge lost with some transition as some process/practice had not been codified.

Introduce your business and what you do there.

I’m a director for Axon Enterprise, a large public safety tech company.

What challenge were you trying to address with Vectorform?

We needed someone to provide us with AR/VR development.

What was the scope of their involvement?

Vectorform first built an app that they transitioned to our internal development team. The second app they developed was from another vendor, which they quickly ramped up and collaborated closely with our team.

They mainly focused on the VR app's front- and backend development, animation integration, and trained our team on its features and functionalities. They used Unity as their primary development tool and have utilized other IoT Bluetooth devices.

Other than that, we currently have an ongoing maintenance and support contract with them.

What is the team composition?

We’ve worked with around 10 people from their team, ranging from Unity engineers, technical directors, animators, and project managers.

How did you come to work with Vectorform?

We have a personal relationship with Vectorform.

How much have you invested with them?

We’ve invested about $1.5 million.

What is the status of this engagement?

Our ongoing partnership started in May 2021.

What evidence can you share that demonstrates the impact of the engagement?

80% of our officers feel more prepared based on the training that Vectorform provided. Moreover, we’ve sped up one of our product's sales, making it the fastest-growing product for our company.

How did Vectorform perform from a project management standpoint?

They perform excellently from a project management perspective. They mainly use JIRA, communicate through Slack, and share files through SharePoint.

What did you find most impressive about them?

We’re impressed with their engineering capabilities, collaborative approach, and bias for action.

Are there any areas they could improve?

I don’t have any constructive feedback as they’re very easy to work with.

Do you have any advice for potential customers?

I would advise you to share as much information as possible so that they can be a true partner for your company.

Introduce your business and what you do there.

I’m the vice-chairman of an energy company. We have 10,000 employees and serve millions of customers across 23 states. As a part of my responsibilities, I work directly with our information technology team.

What challenge were you trying to address with Vectorform?

We look to them for accelerated innovation support. We want to ensure we’re using relevant technologies in the best manner possible to make our employees more efficient and better serve our customers.

What was the scope of their involvement?

They’ve been involved with several tech-oriented projects over the course of our partnership. We’ve given them access to our internal systems and processes and allow them to use their expertise from there. Their team works side-by-side with ours.

One of our most major projects was an app development project. We knew from research that if we provided our customers with an easy-to-use mobile app that helped them understand their energy consumption, it would help customers be more aware of and better manage their energy consumption. Based on this research, we asked them to build a mobile app that would give our customers real-time energy consumption information. They’ve delivered this app and now help maintain and market it to our customers.

Another project we’ve done together is related to virtual reality training. Safety protocols are incredibly important for our employees, so we worked with them to create a VR-simulated training course. This allows for employee mistakes as they learn the safety protocols without putting anyone in danger.

What is the team composition?

Our main point of contact is Jason (CEO & Co-Founder), but we’ve worked with a dozen members of their team over the course of all our projects.

How did you come to work with Vectorform?

We received inbound communication from Jason about the potential for an energy-monitoring mobile app. He came in and impressed our management team so much that we brought him in for the project.

How much have you invested with them? 

We’ve spent more than $10 million with them.

What is the status of this engagement?

We’ve worked together since January 2011.

What evidence can you share that demonstrates the impact of the engagement?

The energy consumption tracking app has been downloaded by 500,000 of our customers and is actively used by 300,000 of those customers. On average, active users save 12% on their energy bills. These savings, a direct result of their work, have left us with happier customers. Our work together has been so successful that we’ve formed a joint venture to market their app to other energy companies throughout the US.

How did Vectorform perform from a project management standpoint?

They have a strong reputation for delivering on time and on budget. They’ve helped us implement agile technology teams for our work together, which ensures that we solve any bugs or technical issues quickly. I know we’re using a project management tool, but I’m not sure which one. We communicate virtually via Microsoft Teams but have also met face-to-face.

What did you find most impressive about them?

Through solid hiring practices and strategic partnerships, they deliver thought leadership and cutting-edge ideas. Their team has helped shift our leaders’ mindsets to keep our company consistently growing.

Are there any areas they could improve?

No, I can’t think of anything. They’re always asking for feedback and act on any suggestions for improvement very quickly.

Do you have any advice for potential customers?

Think about your work together as a partnership rather than a transactional relationship. If you’re willing to budge on your initial ideas, they’ll ensure you’re employing the most innovative ideas.

Please describe your company and your position there.

I'm currently the interim CIO for Kelly Services, a global workforce management solutions company.

For what projects/services did your company hire Vectorform?

When Kelly IT engaged with Vectorform, I led the innovation team, where we collaborated with VF to establish the innovation process for evaluating new technology and concepts. Kelly has worked with Vectorform on many engagements from our UX/UI design for our Talent Portal as well as working with our Product team to establish and structure our customer advisory board.

How did you select Vectorform and what were the deciding factors?

The decision was based on the excellent work experience we've had on several initiatives with the Vectorform team and our knowledge of their domain expertise in innovation consultancy.

Describe the project in detail and walk through the stages of the project.

VF started with an evaluation phase with various stakeholder interviews and reviews of our current state to baseline our innovation capabilities 'maturity'. Next phase was collaborating with the key team members internal/external to IT to establish the innovation program and innovation processes to evaluate new concepts.

Final stage was implementing our program and utilizing hte new process to deliver innovation concepts all the way through to delivery/implementation and measuring business value results.

How many resources from the Vectorform team worked with you, and what were their positions?

We worked with an account manager, and the 3 folks from the innovation consultancy team. We had a dedicated Innovation project manager consultant and two senior leaders in the practice who worked with us closely.

Can you share any outcomes from the project that demonstrate progress or success?

We have a comprehensive business value data recorded for all the projects that we executed thru this new innovation program. We recognized for jsut one project (implementation of AI assisted technology) that we were able to increase our 'front line' recruiter capacity by 20 full time equivalent resources.

How effective was the workflow between your team and theirs?

The exchange and collaboration were very effective. We had regular meetings with the VF team at all levels which ensured continued alignment to Kelly's goals and expectations.

What did you find most impressive or unique about this company?

The team's diverse strengths which created a great mix of skills that complimented my internal team.

Are there any areas for improvement or something they could have done differently?

Nothing - the engagement was executed really well . Communication was open and transparent.. if there was feedback , it was provided immediately and the VF team was always very responsive.

Introduce your business and what you do there.

At the time I worked with Vectorform, I was the communications manager at Nike’s sustainability department. 

What challenge were you trying to address with Vectorform?

We were creating a serious game to educate and motivate people to take action against sustainability challenges, which included environmental and social components. Our main goal was to compel organizations to work together in the real world. As a result, we wanted to design a game for them to play, helping us bring our vision to life. 

What was the scope of their involvement?

For context, this project was called the System Innovation Experiment (SIX), and the idea was to build a collaboration game where we’d have a large conference of around 300 people. We brought them in from external organizations, which were mostly footwear and apparel companies, nonprofits, and government organizations. Nike staff also joined the program. Overall, we made a four-hour-long, 300-people collaborative game.

To help us do this, Vectorform created a piece of software that allowed people to acquire gameplay information, work together, and make decisions. After inputting those decisions into the software, the participants would get game results in real-time around how they were performing. The software ended up being an app that was downloaded onto Microsoft tablets. Each participating team had their own tablets, which they used to interact with the app. 

What is the team composition?

We worked closely with five people from their team, but more people were working in the background.

How did you come to work with Vectorform?

An internal resource at Nike’s IT department directed us to Vectorform because they had done some work for the company before. We also checked in with 3–4 other companies, and they didn’t have the bandwidth to do the project. They also didn’t think it was possible to do such a large project in such a short amount of time. That was why we chose Vectorform over them. 

How much have you invested with them?

Our budget was around $175,000. 

What is the status of this engagement?

The engagement lasted from June–September 2015. When we launched the app, it was pretty much the end of the project. 

What evidence can you share that demonstrates the impact of the engagement? 

This project was definitely fun and interesting, and the Vectorform team was great. When we started it, we only had two and a half months from the moment we decided to do it to the moment that it was due. We also had a large VIP guest list coming to Nike. Fortunately, Vectorform stepped up, threw a ton of resources on the project, and worked with us extremely closely. 

In the end, the event went off quite well, and we received positive responses for the game and experience. Vectorform did a great job; they put in an amazing amount of work in a short amount of time to make our project happen. Overall, they delivered a big win for us. 

How did Vectorform perform from a project management standpoint?

For project management, they used the agile methodology, and it went truly well. We worked hand-in-hand with them the whole time because we were a build-the-plane-while-we’re-flying-it type of company. 

What did you find most impressive about them?

Vectorform’s biggest differentiator was their willingness to take on a risky project in terms of budget and time. Our timeframe was so short that most companies didn’t even want to think about doing it. Meanwhile, other companies would have done it, but they wanted 10 times our budget for it. 

By contrast, Vectorform was willing to do it despite having a large potential for failure — they were willing to partner with us and make it happen. When we approached them, we didn’t even have our content; we didn’t know how it was going to play out. In other words, while the timeframe was two and a half months, their team only had 2–3 weeks to build the software since we had to create content first. 

To think that a company could do as much as we were asking them in such a short amount of time was nerve-wracking. However, Vectorform remained confident throughout the whole engagement. 

Are there any areas they could improve?

No, there weren’t any. We were all happy with their work. 

Do you have any advice for potential customers?

You can trust Vectorform; trust that they can pull off a miracle — that’s what they do. 

Introduce your business and what you do there.

I’m the VP of business development and strategy at Esko Graphics. We are in the business of helping clients manage their product packaging and product information.

What challenge were you trying to address with Vectorform?

We typically service the enterprise side of the market, and we’re looking to expand our product portfolio to address the middle market. Vectorform helped us design a new piece of software that is adapted to that specific audience.

What was the scope of their involvement?

Vectorform designed software that had a simpler, more approachable UI/UX for the middle market audience. First, the team familiarized themselves with our challenge by capturing the voice of the customer. We did this by getting a real customer or roleplaying as one to walk them through the problems we were looking to solve. Afterward, they did a detailed analysis of about 10 of the different software packages we were already selling for enterprises. Their goal was to pick the best elements from what we have and identify what we could add to the new platform. The team conducted quite a detailed study.

Once that initial phase was done, the Vectorform team began creating the elements of the UI. They installed these pieces into a system called Sigma Software, which lets UI/UX designers choose components to produce a cohesive UI. Afterward, Vectorform built the wireframe and mock-ups of the software. It wasn’t a functioning software, but a visual design that they handed off to our company for us to develop. 

What is the team composition?

We worked with Xtian (Lead UX/UI Designer), who led some of the component design processes and provided some consulting. Overall, the effort was led by Lindsey (Associate Experience Director), who was also the lead designer and consultant. 

How did you come to work with Vectorform?

I found them through an industry contact. I went to the Vectorform headquarters and met the owner. Their leadership style and openness made me feel comfortable working with them. Additionally, they were entrepreneurial and open while still being aggressive in a good way. Our styles matched, too.

How much have you invested with them?

The total cost was around $250,000.

What is the status of this engagement?

We worked together from October 2020–March 2021.

What evidence can you share that demonstrates the impact of the engagement? 

The best evidence is our lead CTO was very pleased with the project. He’s very selective and not the easiest customer, but Vectorform’s work made him extremely happy. The team delivered a high-quality product on time, and they brought new ideas to the table that added value to the project.

How did Vectorform perform from a project management standpoint?

Despite the time difference between us, the Vectorform team persevered and managed to deliver all the deliverables on time and as promised. They were responsive, and all the elements and components were delivered either on time or even early. 

What did you find most impressive about them?

I’m most impressed with their listening skills. I worked with many firms in their industry, and most of them assumed they understood what we wanted without asking a lot of questions. In contrast, Vectorform asked clarifying questions and let us know when they needed more context from us. This deep listening turned into deep understanding, which was the number one element that stood out.

Are there any areas they could improve?

I can’t think of anything they could’ve done better.

Do you have any advice for potential customers?

Make sure to meet the team that will work with you before starting the project to ensure you feel comfortable with them.

Introduce your business and what you do there.

I’m an executive in Unity Technologies, a software company based in the Bay Area. 

What challenge were you trying to address with Vectorform?

Vectorform works as our partner in different projects, including human-machine interface work and extended reality solutions development. We’ve also hired them before to handle proof-of-concept (POC) projects. 

What was the scope of their involvement?

I’ve worked with them on a couple of projects over the course of the relationship, and these projects include human-machine interface design work such as automotive interior conceptualization. I’ve also worked with them on infotainment and cluster design concepts. 

Typically, when we work with the Vectorform team, we have a list of features and concepts that we want to explore or build. We then engage them to vet approaches and come up with ideation of concepts where they can showcase product features. Through that process, we form a scope of work and move into a development phase where they build those features. 

What is the team composition?

I frequently work with 6–7 people from their staff, and we’ve collaborated with quite a few other people on different projects in which I’ve been involved.

I mainly interface with Damien (Executive Director for Business Development) and Clemens (Executive Experience Director). In the past, I’ve also worked with Jason and Kurt (CEOs & Co-Founders).

How did you come to work with Vectorform?

I had a previous relationship with Kurt and worked with Jason years prior to that. Over the years, I got to know their capabilities and solutions. When I joined Unity Technologies three years ago, Vectorform was already involved with some of our buildouts. As a result, it became natural for me to work with them since I had trust in their skill sets and had prior relationships with them. 

How much have you invested with them?

We’ve spent roughly $100,000 on their services. 

What is the status of this engagement?

We started working together in January 2015, and the partnership is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

What I appreciate about them is their thorough approach. Vectorform spends a lot of time in the early discovery phase to gain a deeper understanding of our needs. The team also does a great job of providing documentation. I’ve participated in facilitated meetings where they use media and online tools to extract requirements and distill ideas. Overall, they’re a great team and the way they work is fantastic. 

How did Vectorform perform from a project management standpoint?

Vectorform has great skill sets and methods of communication. I give them highly positive marks on how well they manage project executions.

What did you find most impressive about them?

I’m frequently impressed by their approach to design thinking, problem-solving, and communication skills. Their facilitation processes are great. Moreover, they do a lot of work upfront to gain a deep understanding of the problems we seek to solve. This process yields good results, and it's the reason why they're so successful. 

Are there any areas they could improve?

No, there aren’t any. I haven’t had any negative experiences with the Vectorform team. They’ve always been solid so I don’t have any constructive feedback to mention. 

Do you have any advice for potential customers?

Come prepared. Through certain points in our engagement and requirement gathering, I’ve found out that our company isn't organized in terms of information. Vectorform uses a thorough process upfront, so you must be prepared for that process if you want to give them a timely information set. 

This review was published on 06/10/2021

Ed Martin

Director, Unity Technologies

IT Services

1,001-5,000 Employees

Detroit, Michigan

$50,000 to $199,999

Aug 2019 - Sep 2019

Project summary

Vectorform developed demo content for an AR platform. The team also collaborated with the client to create the scope of work, and they were asked to propose ideas centered around achieving the firm’s goals. 

Feedback summary

End customers were extremely happy with the demo content, which enabled them to understand the use cases of the AR platform. Vectorform was highly communicative and collaborative. Even with delays in required hardware devices, the team worked around such challenges and finished the project on time. 

BACKGROUND

Introduce your business and what you do there.

I work for Unity Technologies, and I’m the director of product management for our verticals business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vectorform?

Vectorform helped us by creating demo content showcasing how Unity can be used to create AR experiences.

SOLUTION

What was the scope of their involvement?

We didn’t go to them with an exact specification of a product or scope of work. Instead, we went to them indicating what we wanted to achieve, and we were interested in their ideas. 

They didn’t only have developers; they also had designers and people with industry expertise. As a result, we started the project by indicating our goals. We also had a rough budget in mind. Then, we asked them to bring ideas to the table. After they proposed such ideas, we implemented them through an iterative development process. Overall, it was a collaborative project. 

What is the team composition?

We mainly worked with about four people from their team. 

How did you come to work with Vectorform?

I came across Vectorform because they did Unity development. On top of that, I had personal contacts and references who knew them, so I was already familiar with their work. I also saw examples of their projects. Ultimately, we chose to work with them because of their technical expertise, design, and industry knowledge. 

How much have you invested with them?

We invested approximately $55,000. 

What is the status of this engagement?

The project lasted between August–September 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measured the success of the project through our customer’s perceptions, and the demo was received extremely well. It was a real eye-opener for our customer, who saw the kind of content that could be produced in Unity. 

How did Vectorform perform from a project management standpoint?

They were extremely good at meeting deadlines and communicating statuses. 

What did you find most impressive about them?

In our engagement, they had to wait on some hardware devices that were extremely difficult to get. However, Vectorform worked around that. They proposed a way to restructure the sequence of our operations so that we could finish work with limited availability.

Essentially, we had a fairly narrow window of time until the devices were available. Vectorform was flexible in working around that limitation and coming up with ways to change the project schedule. In the end, they still finished the work on time, which was great. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Be open to ideas from Vectorform; listen to them. Don’t just come in with an SoW and ask for a bid on a defined set of work. Instead, work collaboratively with them. Ask them how they can improve the project and how they can find ways to reduce the scope. This collaborative approach is the ideal way of working with them. 

RATINGS

Overall rating: 4.5

Quality: 5

Cost: 4

Schedule: 5 

Willing to refer: 5

Introduce your business and what you do there.

I’m the software product manager for Aera, where we create fragrance diffusers for the home and luxurious scents.

What challenge were you trying to address with Vectorform?

We needed a partner to help us solve the customer experience in way of mobile and voice applications.

What was the scope of their involvement?

Vectorform developed the iOS, Android, and smart home skills for our IoT product. During various parts of our long engagement, they have participated in or lead design, development, project management, and product strategy and architecture.

What is the team composition?

The team varies based on the scope of improvements or features. In times of support, it could be as little as 2–3 people, sometimes ramping up to 9–10.

How did you come to work with Vectorform?

We vetted several other agencies and landed on Vectorform due to their early experience with IoT and their strength in user experience.

What is the status of this engagement?

The ongoing partnership started in January 2016.

What evidence can you share that demonstrates the impact of the engagement? 

Vectorform is very responsive. They’re an organization that really cares and they take ownership of their work. They have a great grasp of the full product life cycle and they really understand and empathize with our concerns and customers.

How did Vectorform perform from a project management standpoint?

From a project management standpoint, they perform really well. We have standup meetings once a week, and they typically use Jira for task management, as well as PDFs and email.

What did you find most impressive about them?

They are a full-service agency, so they can do everything in house, which makes projects much more efficient and usually equates to higher quality. Through the years they have done cutting-edge stuff which shows their organization's willingness to invest and also the quality of their team members. They do a great job of seeing your larger vision and providing realistic steps to reach your goals.

Do you have any advice for potential customers?

I would just say to have someone on your side that’s technically proficient, so that you can have an idea of what you’re looking for. Tell them your plans, what you want them to do, and ask them how can they add their expertise to make it better.

Introduce your business and what you do there.

I’m the project manager under the digital solutions or intelligence solutions umbrella in Mitsubishi Hitachi Power Systems Americas. We supply hardware and maintenance to power plants, gas turbines, and steam turbines.

What challenge were you trying to address with Vectorform?

We were developing a new R&D product for a voice and analytic interface for power plants, so we reached out to Vectorform for their support.

What was the scope of their involvement?

Vectorform actually started this initiative quite some time ago, and they’re tasked to support us in the R&D effort, and physically manufacturing a device — they’re responsible for the design work, surveys, and consulting with our Japanese counterparts to determine what the product would look like. On top of that, they’re also responsible for the technology and features that we want to put into the device. The team is also directly involved with the discovery phase, such as the background, IP, and basically all the aspects of coming up with some of the features.

One of the key features of this device is users can connect and ask questions related to the operational health of their power plant. It connects to PPI (Producer Price Index) data to interpret the question, and give a live response based on the parameters the engines are running. Apart from that, the device also has a notification and calling feature.

What is the team composition?

I work with probably around 15 people or so. I work with their engineering team, voice user interface team, project management team, and executive team. There are at least 3–4 people on each of those teams, and I work directly with a project manager and experienced directors.

How did you come to work with Vectorform?

We started with Vectorform early on, before I was an employee at Mitsubishi. They had a very good standing with the company already, and when they decided to move forward with the project to increase the capability of the device, there wasn’t much of a decision as we were obviously going to go with Vectorform.

They have a very experienced team that is very adept at a lot of the technologies we’re using, and they’re super easy to work with. They’ve definitely shown their colors in helping us with this device.

How much have you invested with them?

Right now, we’ve probably spent around $3 million.

What is the status of this engagement?

I started with them in January 2020, and our partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We try to do quarterly milestones to determine what we’re going to improve on or what features we’re going to add to the device. That’s how we measure if we can complete those within our timeline and budget. I’ll say it’s working very well, though sometimes those milestones change and the due dates end up slipping a bit based on other parameters.

How did Vectorform perform from a project management standpoint?

They perform very well and they’re super organized and they have a lot of tools on their side that makes my job a lot easier. The meeting minutes are pretty much automated and I can access them on a platform called Confluence to extrapolate them when needed. Moreover, their scheduling and project tracking are clear and super easy to follow. 

Vectorform also uses Microsoft Project and they have their own platform that they use which they’ve been great at as far as delivering products to me.

What did you find most impressive about them?

We’re impressed with their overall organizational skills and adeptness in foreseeing what we need as move through the project.

Are there any areas they could improve?

The only thing that quickly comes to mind is sometimes meetings may have too many team members on a call, when they can just disseminate the information within their own organization.

Do you have any advice for potential customers?

I would highly recommend them for the overall support for R&D and development — my experience has been positive. I don’t know what other skill sets they provide, but I know they do a lot of work for a lot of other companies.

Please describe your company and your position there.

I'm a digital project manager at a healthcare communications company. I manage vendors and our cross-functional team to deliver digital projects like websites, apps, videos, etc.

For what projects/services did your company hire Vectorform, and what were your goals?

We wanted to leverage an existing Hololens application we had worked on with Vectorform and convert it into an augmented reality app for learners on their mobile devices. Since learners were no longer able to attend live meetings to see our Hololens application on stage, we wanted to bring the experience to an enduring format that learners could access themselves on their own devices.

How did you select this vendor and what were the deciding factors?

I did not personally select this vendor, but my organizational leaders did. One of the key attributes was Vectorform's partnership with Microsoft.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our team worked with VF to create an AR app featuring PSA pathophysiology. It was previously created as a Hololens experience and was being ported to be used as an AR app.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and business development lead were our main points of contacts. We also worked with a designer and developer from their team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've had 100+ users access the app at this time.

Describe their project management style, including communication tools and timeliness.

We had weekly calls with VF and aligned to a timeline at the start of the project. We mostly corresponded via email or this weekly call. We also corresponded occasionally via MS Teams. VF was timely in their response back to us regarding project inquiries.

What did you find most impressive or unique about this company?

Their knowledge and expertise in Unity development is impressive.

Are there any areas for improvement or something they could have done differently?

The majority of our team is very focused on medical accuracy and content; if VF had improved knowledge or understanding of the medical aspects, they might be able to suggest or recommend different or better technical solutions but they are on par with other developers we work with. For medical education specifically they are expensive for the industry (grants specifically) but likely on par with other Unity developers