When our client approached us with their 'moonshot' campaign to revolutionize the life insurance industry by making the process as simple as possible, we were excited to accept the challenge. 

Targetting millennials who were new or expecting parents, we began by developing the branding. After careful research, we presented several options for the name and tag, landing on Juniper almost immediately. We then created the Juniper logo–elegant in its simplicity, it is friendly and comforting to smooth over the legendary stress of insurance applications. 

What followed were scores of designs for presentations, digital ads, social media, trade show materials, and other collateral. Being experts in print and digital - this was an exciting, active opportunity to fully leverage VGD's years of design and printing experience.

Simultaneously, we worked with Toronto’s Intersect agency to art direct/oversee the Juniper online interface. Over the course of several months, we worked to develop the user-friendly and accessible interface, reviewing the design at every stage and providing critical input for the client. 

Our product discovery, design, and input successfully launched Juniper  across Canada in January 2018.