Humanizing brands
Varcas Interactive is an award-winning full-service, branding, marketing & communication agency. We focus on innovative designs and ideas that transforms the brand into a lifestyle. We forge a unique brand persona humanizing your brand by telling your story. This allows your brand to connect with your audience embedding brand loyalty and creating a special bond.
We have worked with more than 125 clients in 30 different countries.
Some of our recent awards:
• Top Agencies 2020 India by Clutch.co
• Social Media Agency of the year 2020 by New World Report
• Best Digital Marketing Agency 2020 by Indian Excellence Awards 2020
• Top Marketing & Advertising Agency 2019 India by Clutch.co
• 10 Most Promising Bangalore Marketing Startups - 2019 by Silicon India
• Best B2B Marketing & Advertising Agency 2019 - India by CV Magazine
• Most Innovative Creative Agency 2019 - Karnataka India by CV Magazine
• Top 10 Digital Marketing Agencies in Bengaluru 2019 by The Manifest
• The 10 Best Social Media Agencies in Karnataka (2019) by Sortlist
headquarters
Focus
Recommended Providers
Portfolio
Matrigo, McGrath Foundation, Mysonne General, Boon Models, Steelseries, Southbay Lexus
Dadi’s Dum Biryani - Digital Marketing
GOALS
Our goal was to increase visiblity and awareness about the Dadi’s Dum Biryani as it had just opened.
SOLUTION
Our first step was to get Facebook likes as the brand was very new and had no audience. Our content was focused and revolved around the variety of dishes served by Dadi’s Dum Biryani.
Novus Immigration - Social Media Marketing
GOALS
Our goal was to increase customer engagement and to stand out from competitors on content.
SOLUTION
We aimed at targeting the young audience by creating memes and Instagram stories. The witty and relatablehumour brought in huge number of organic followers. We also focused on creating geographically specific content which will be more relevant for their state. As a result, there was a huge sure in organic and in-organic enquires.
7 Strings - Branding and Social Media Marketing
GOALS
Branding for the newly formed records company, social media campaign to make their video a hit, achieve required no. of views and subscriptions to monetize the Youtube channel.
SOLUTION
Keyword research and content optimization to get the channel max. visibility. Social Media campaigns and paid ads to engage viewers and encourage subscription resulted in 1m views of the video in first 2 weeks with 800k organic and viral views. We achieved 3m views and 24k subscribers within a month.
Kingdom of Bicycle - Branding and Brand Strategy
GOALS
Our goal was to create a brand that looks unique in this highly competitive retail market and to make a healthy community.
SOLUTION
Our primary focus to create a sense of belonging more like a bikers club but for bicycles inspired us to come up with this concept where like minded people could meet, discuss and go trekking together. As a result we came up with a name of the brand “Kingdom of Bicycle” to represent the core values of the brand. The logo symbolizes the kings ofthe world as cyclists save the world and they should be treated as kings.
The Tea Philosophy - Web Design
GOALS
Our goal was to create a website that resonates with the elite section of people and give a sense of luxury and quality.
SOLUTION
We researched on what tea lovers would love to know more in the website to make a decision. After the research, more focus was given on info of tea gardens and video section. Purple colour is used as it symbolizes royalty, nobility and luxury. Handmade artworks were used to showcase the history of tea and the company in India.
Apex Racing Website Design and Development
GOALS
Our goal was to create an experience for the website visitors a glance of the exciting industry of motorbike racing.
SOLUTION
We focused on what are the things that matter the most to the riders to be showcased in a detailed and interactive format. As a result we created an interactive map of the race tracks, event page and classrooms.
Reviews
the project
Web Dev/Design & Logo Design for IT Company
“They were keen to develop the products we need and are creative in their work.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am a project development manager for Eitacies Inc.
What challenge were you trying to address with Varcas Interactive?
We hired Varcas Interactive to provide web development and design for our company.
What was the scope of their involvement?
We outsource aspects of our work to Varcas Interactive. They have worked on the design and development of our informational, solution-based website. As an additional project, they designed a new logo for our company from scratch.
What is the team composition?
We worked with four members of the team including developers and designers.
How did you come to work with Varcas Interactive?
Varcas Interactive was recommended to us by a friend of mine. When we got in touch with them, they were very responsive and courteous. The team seemed highly work-oriented. We felt they could take on the tasks we gave them and succeed.
What is the status of this engagement?
We worked together on this project from March–April 2019. Currently, the team is working on a few minor changes.
What evidence can you share that demonstrates the impact of the engagement?
Our team was pleased with the services Varcas Interactive provided, and our client was very satisfied with their work. There were a few changes that needed to be made, and they were highly responsive. They started working on them immediately.
How did Varcas Interactive perform from a project management standpoint?
They complete all their work on time and are very responsive. We use group chats, phone calls, Skype, and email to stay in touch. Communication was always seamless.
What did you find most impressive about them?
Varcas Interactive is very friendly. They are an impressively innovative team, and we really like their creative work. They have skilled people on their team who did a great job for us. We would like to work with them more in the future.
Are there any areas they could improve?
No, everything went smoothly.
Do you have any advice for potential customers?
Varcas Interactive has a strong work ethic. I would recommend them to other clients. Their timing is on point. They are keen to develop the products we need and are creative in their work.
the project
Digital Marketing Services for Manufacturing Company
“They are prompt, responsive, and a great complement to our team.”
the reviewer
the review
The client submitted this review online.
Introduce your business and what you do there.
We are an apparel manufacturing company.
What challenge were you trying to address with Varcas Interactive?
We wanted to connect with an experienced digital marketing company to increase our site traffic.
What was the scope of their involvement?
Varcas Interactive helps us promote our products online with full-fledged digital marketing campaigns. Their team manages all of our social media accounts and develops engaging content for all of our platforms. They also designed a new logo that perfectly reflects our brand.
What is the team composition?
Their CEO serves as our main point of contact.
How did you come to work with Varcas Interactive?
We interviewed several digital marketing agencies, but none were as seasoned as Varcas Interactive.
What is the status of this engagement?
Our partnership began in June 2015.
What evidence can you share that demonstrates the impact of the engagement?
Our digital footprint has increased exponentially across multiple social media platforms. Although they were only brought in to improve our visibility, they have also enhanced the quality of our brand with their custom web designs.
How did Varcas Interactive perform from a project management standpoint?
We are incredibly pleased with their customer service. They are prompt, responsive, and a great complement to our team.
What did you find most impressive about them?
Varcas Interactive is determined to succeed, which is reflected in their exceptional results. We enjoy working with them.
Are there any areas they could improve?
We have yet to experience any issues with Varcas Interactive.
the project
Web Dev & Digital Marketing for Virtual Health Firm
"They gave us a professional site that's easy to update."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the HR Manager for Virtual Physician Scribes India Pvt. Ltd.a wholly-owned subsidiary of Virtual Physician Scribes, LLC, Texas, US.
For what projects/services did your company hire Varcas Interactive, and what were your goals?
Our website was created 2 years ago and became outdated. Since we did not have in-house developers, we hired a design team and develop our new website. By doing this, we were hoping to increase our traffic substantially by the end of the year.
How did you select Varcas Interactive and what were the deciding factors?
We searched online for web developers in and after checking their reviews in Google we approached Mr. Sonu from Varcus. We choose them for their past projects, design skills, and cost estimate.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had our first official meeting in our office to discuss our goals and objectives from there the team delivered mockups and wireframes for our site. After a few iteration, their team designed and developed the website. They updated the content to reflect our company's services and created a landing page with a contact form for both US and India.
How many people from the vendor's team worked with you, and what were their positions?
We had Mr. Sonu initially later Mr. Himashu from the development team joined through out the process.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching our site we saw a sharp increase in traffic and incoming leads doubled over months to the landing page. Also from the contact us page they made two pages one for the US and one for India. Both saw a good increase.
Describe their project management style, including communication tools and timelines.
We had weekly calls with Mr. Sonu through Zoom who communicated with the rest of the team. If there were delays, he will let us know ahead of time.
What did you find most impressive or unique about this company?
They gave us a professional site that's easy to update. For our IT person, it was a simple task to make any minor changes and moreover, the Varcus team was always upfront if we required any changes to the website after completion of the project at an affordable price.
Are there any areas for improvement or something they could have done differently?
When they launched first there were major changes in the website and they were quick to fix it.
the project
Digital Marketing for Software Dev Company
"Varcas Interactive did a great job in executing the overall project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CEO of Synclovis Systems Pvt. Ltd. We are a Software Development Company specializing in creating world-class mobile and web applications for our clients Globally.
For what projects/services did your company hire Varcas Interactive?
Our Social Media presence and Digital Marketing was not working until Varcus and team took the charge and helped to create the visibility on Social Media and Digital Marketing
What were your goals for this project?
Increase visibility and generate inbound leads
How did you select Varcas Interactive?
They did a discovery workshop to understand our business and created a Digital Marketing strategy to accomplish the goals
Describe the scope of their work in detail.
Digital Marketing to enable visibility in Social Media and Generate Inbound Leads
What was the team composition?
The team had multiple skilled people with different specialization with a designated SPOC
Can you share any outcomes from the project that demonstrate progress or success?
Varcas Interactive did a great job in executing the overall project and it helped us to gain great visibility on Social Media and inbound leads
How effective was the workflow between your team and theirs?
It was pretty fluid. Any concerns or suggestions were promptly dealt with. They were very responsive and always willing to go the extra mile to make things happen
What did you find most impressive about this company?
- Ability to understand our business requirements and form a Digital Marketing Strategy around it to meet key objectives.
- Prompt Communication
- Eye for Design
Are there any areas for improvement?
Nothing specific as such as they were very prompt in asking for upfront feedback and act on it promptly
the project
Digital Marketing for Travel Company
"Understanding, giving details about the projects was helpful."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Preeti Nath, I am the Founder and Director of the company. TripNaari is a Women oriented Travel company to provide group tours and solo trips for women in India.
For what projects/services did your company hire Varcas Interactive?
Digital Marketing Website development
What were your goals for this project?
Branding, FB lead generations, Content creations, SEO
How did you select Varcas Interactive?
We have gone through their portfolio.
Describe the scope of their work in detail.
After selecting Varcas, we had a lot of meets ups and brainstorming sessions to create the brand from the scratch. Regular interactions helped us to specify the work requirements.
What was the team composition?
It was good.
Can you share any outcomes from the project that demonstrate progress or success?
Yes we have got leads for our travel services .
How effective was the workflow between your team and theirs?
Good.
What did you find most impressive about this company?
Understanding, giving details about the projects was helpful.
Are there any areas for improvement?
Probably more experienced and active staffs