Can you describe the scope of Imulus’s work?
I have experience working on software projects as does our CEO, so we had a requirements document of what we wanted the initial app to look like. We told them what we wanted the functionality to be. They came back with a price quote.
Once they started working, they revamped the design. It was much more streamlined, much more user friendly. They gave us the wire frames for those, and we went backand forth and approved them. They actually implemented them and did the framework because we wanted to have a framework that could add extra exercises as we go forward.
Imulus created a very robust, reusable framework along with the initial six vision therapy exercises that features exercises for your eyes to see in 3-D. They worked with us on the artwork because we have our own artist.
How did you find Imulus to work with?
I did a simple Google search and found some good web sites that I liked. Imulus had a good aesthetic with their work and all the apps they created. They really won us over by their portfolio. We started negotiating with them and other companies. They really stood out because they were easy to talk to compared to others.
When was that project completed?
We’re planning to launch in the next month. We have a working beta that we have inputted, but we haven’t launched it on the App Store yet.
Can you provide a ballpark dollar figure for the cost of the project?
This was a five-figure project. Imulus was willing to work within our budget, and give us the product we wanted.
What metrics will you track to gauge success?
For this app, it is a labor of love for us because we are all working for free, and we paid our own money for the Imulus app. We went to help people improve their eyesight. We have a public health goal in mind. If we can make back the money we put in, we’d be really happy. If we can actually make it into a business, we will be thrilled. That will be based on downloads. We just wanted a really good product. We’re not planning to make a huge amount of money.