Make Digital Experiences Easier & More Profitable
We’re a Chicago-based digital user experience (UX) agency that specializes in solving business problems by making digital experiences (i.e. websites and software applications) easier to use and more profitable. We do this by untangling complex digital experiences through a combination of user-centered design best practices and evidence-based user research.
WHAT MAKES US DIFFERENT?
Big Brands We've served 40+ of the Fortune 500 (i.e. Disney, AT&T, University of Chicago) and other rapidly growing companies.
Top Industry Experts Our team consists of the most experienced UX/UI experts in the industry.
Reasonable Pricing Our leaner consultancy structure helps us deliver more reasonably priced solutions.
Advanced Capabilities We leverage user-centered design best practices and evidence-based user research to optimize client ROI.
Optimized Communications Timely project communications mitigate risk of compromised timelines and going over budget.
Focus
Recommended Providers
Portfolio
Immediate Care Center of Westmont, Bitcoin of America (BOA), dynaConnections, Disney, Citi, Standard Bank, Merck & Co., SeaWorld, AT&T, Prudential, Chase, Intuit, Verizon, VISA, CVS Pharmacy, SIEMENS, pwc, CapitalOne, Caterpillar Inc., Boeing, McKinsey & Company, PBS, Motorola, State Farm
UX Best Practices Training Helps Make Experiences Magical
Case Study: https://ux4sight.chttps://ux4sight.com/case-study/ux-best-practices-training-helps-make-experiences-magical
Walt Disney Parks and Resorts was seeking to train a group of its top Business Analysts and Programmers in User Experience best practices. The formal UX best practices course was delivered in Disney's corporate office in Lake Buena Vista, Florida over the course of 3 days.
New Responsive Intranet Makes the Grade for MBA Students
University of Chicago Case Study:https://ux4sight.com/case-study/new-responsive-intranet-makes-the-grade-for-mba-students
The University of Chicago Booth School of Business was facing significant difficulties with its existing intranet application for its MBA students.
The application's purpose was to present a meaningful and clear calendar and grading information to its students, but the overly complicated interface was inhibiting students from performing their key desired actions.
Using a variety of UX and design techniques, the system was refreshed with a highly intuitive and responsive application that students found much more useful.
Online UX Design Strategies Save on Support Costs
AT&T Case Study: https://wwhttps://ux4sight.com/case-study/online-ux-design-strategies-save-on-support-costs
AT&T was experiencing frequent support requests from customers complaining about not being able to perform important tasks involving their AT&T products and services, including troubleshooting devices, managing billing and payments, and upgrading services.
Although AT&T contact center agents would try to point them to AT&T’s support website, customers would get annoyed, responding that they couldn’t find the answers online, which is why they would contact customer support. Over the course of two projects, a UX Review and Usability Testing study, our senior leadership audited AT&T’s service and support portal and identified important customer pain points. This allowed us to discover key opportunities for improvement in customer self-service and reduction of support costs by creating a more intuitive eSupport experience.
UX Overhaul of Online Ecosystem to Streamline Sales
SeaWorld Case Study: https://ux4sight.com/case-study/ux-overhaul-of-online-ecosystem-to-streamline-sales SeaWorld’s sales were hurting. To counteract this, they decided to reduce resistance and increase satisfaction in the pre-purchase process by streamlining the path-to-purchase for guests on all 8 of their park websites.
This UX work spanned 3 projects over 12 months to arrive at the final designs through usability testing of the original websites, wireframing and prototyping possible improvements, and creating redline documents to make the new design standards clear and actionable to SeaWorld's internal teams.
Application Redesign for Lowering Rep Training Time and Improving Customer Satisfaction
Verizon Case Study: https://ux4sight.com/case-study/application-redesign-for-lowering-rep-training-time-and-improving-customer-satisfaction
Verizon’s main contact center application, used by its 40,000+ contact center agents, was previously designed without due attention to UX best practices — resulting in weeks-long training processes and ever-climbing Average Handle Times (AHT).
Working at Verizon's Chandler, Arizona center our senior leadership observed Verizon’s contact center agents on real-world support calls, created conceptual prototypes, and validated application designs with them. Through this improvement to the user experience (UX) and interface, we were able to reduce AHT and training time from weeks to days.
Banking on New Website Design Requires Usability Testing
Citi Rewards Case Study:
https://ux4sight.com/case-study/banking-on-new-website-design-requires-u...
Citi needed to improve its existing rewards website, but was concerned that the existing customer base may not recognize how to interact with features being proposed for the new version.
To mitigate this risk, our UX experts went about testing how Citi’s five major customer segments perceived the old and new Citi rewards site and measuring the effect of the new designs through usability testing.
Keep Services Free and Profitable by Understanding Motivations
Citi Money Case Study:
https://ux4sight.com/case-study/keep-services-free-and-profitable-by-und...
Citi was launching a new digital payment service, Money2 for Health, to allow consumers to make all their healthcare-related payments in one place, free of charge. Users could keep track of and pay their healthcare bills online or from their mobile devices using a variety of payment options. However, in order to keep this service free for users and profitable enough to remain viable for Citi, Citi needed users to choose their checking account as their primary payment source.
User Friendly Dashboard Makes Decision Making Easier
Merck Case Study:
https://ux4sight.com/case-study/user-friendly-dashboard-makes-decision-m...
As one of the largest pharmaceutical companies in the world, Merck was struggling with managing the complexities of decision-making across business segments, departments and national borders.
To enable more efficient and effective management, Merck sought to develop a simple and intuitive dashboard for its senior leadership. The dashboard would provide a better way to track and manage the company’s financial information, allowing for more informed decisions.
An Omni-Channel Strategy for Seamless Banking and Insurance Experience
Standard Bank Case Study:
https://ux4sight.com/case-study/an-omni-channel-strategy-for-seamless-ba...
Standard Bank needed to form a more integrated association between its banking, insurance, and customers to increase average lifetime values and meet their revenue targets at a minimal cost. An improved omni-channel experience also helps enhance the customer’s experience, which can lead to increased trust and lasting relationships.
EMR Application Made Easier for Efficiency and Healthcare Safety
Epic Case Study:
https://ux4sight.com/case-study/emr-application-made-easier-for-efficiency-and-healthcare-safety
As a leading Electronic Health Records (EHR) software company, Epic Systems Corporation’s solutions are used in hospitals around the world - holding medical records for 54% of US patients and 2.5% of patients worldwide.
Physicians had been encountering usability challenges using EHR systems - resulting in lost productivity and an increased risk of malpractice lawsuits due to data entry/retrieval errors. As a result, the US federal government issued a mandate requiring EHR software providers to improve the usability of their software. Due to this, Epic sought help to improve the intuitiveness of its EHR system.
Reviews
the project
Website Design for Air Cargo Fintech Company
"They applied advanced principles of design that reflected well on the value of our product."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Product Management Specialist at Airblox.
For what projects/services did your company hire UX 4Sight?
We hired UX 4Sight to lead the design efforts for our first-to-market air cargo capacity exchange product.
How did you select this vendor and what were the deciding factors?
We heard of UX 4Sight and invited them over to our offices at O’Hare airport. After a tour of our facilities, lively discussions, and experiencing UX 4Sight’s capabilities presentation we knew we found the right agency.
Describe the project in detail and walk through the stages of the project.
Derived business objectives, technical constraints, and requirements from interviews Conducted high level competitive analysis of 4 competitors Conducted stakeholder brand discovery workshop Developed 2 personas Drafted task flows Designed interface wireframes Created design system with brand style, color palette, and custom logo
Designed high fidelity UI Created clickable prototype with appropriate interactions QA designs for grid alignment, components formation, and message positioning internally and with your team Designed mobile screens Delivered creative assets and prototype
How many resources from the vendor's team worked with you, and what were their positions?
4 in Total… Abdul Suleiman, Chief Experience Officer Kevin Gilsdorf, VP, Executive Creative Director Sergey Mavrody, Senior Product Designer Shawni Danner, Digital Project Manager
Can you share any outcomes from the project that demonstrate progress or success?
We ran a demo of UX 4Sight’s prototype to our clients and to potential clients for feedback. C-Suite executives were able to clearly understand the value proposition and product structure via the prototype and almost fell out of their seats from their excitement of how this new product can potentially disrupt the air cargo industry and was highly interested in subscribing to the new product.
How effective was the workflow between your team and theirs?
UX 4Sight scheduled weekly meetings at a time of our convenience to present deliverables, collect feedback, and answer any questions. They used their project management team, subject-matter experts, and communication tools to be incredibly collaborative and responsive to our needs.
What did you find most impressive or unique about this company?
UX 4Sight’s exceptional UX/UI web strategy and execution resulted in a successful disruption to our air cargo capacity management industry. Air cargo capacity management is a high barriers-to-entry market and UX 4Sight did a fantastic job designing this first-to-market product. Unlike other agencies, UX 4Sight had a carefully planned discovery phase where they didn’t ask generic questions, but ones that were domain-specific and well thought out. This allowed them to craft personas and design our product in a strategic way. They applied advanced principles of design that reflected well on the value of our product.
Are there any areas for improvement or something they could have done differently?
The design tool UX 4Sight used to create our prototyping tool is Adobe XD. We’ve never used this tool before and I’m not a designer. So, when UX 4Sight delivered the project I wanted to make some changes to the deliverable in Adobe XD and wasn’t sure how. Although this was beyond the scope of the project, UX 4Sight team members met with me twice to give me some training on how to make the changes. After making some changes, I realized that those changes were reverted because I didn’t save them to the Adobe Cloud as UX 4Sight
the project
UX Web Design for Urgent Care Center
“We were most impressed by the creativity and methodological approach that they took to delivering our solution.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the president and owner of Immediate Care Center of Westmont. I’m also a physician here.
For what projects/services did your company hire UX 4Sight?
Our website’s design was not cohesive and did not support an easy and interactive experience for potential patents. We hired UX 4Sight to redesign our website.
What were your goals for this project?
We needed to improve the site design by streamlining and clarifying the user experience. Ultimately, we hoped to compel higher online patient conversions.
How did you select this vendor?
UX 4Sight’s leadership had design experience with top brands and had taught at a respected university. I found this experience admirable, and it secured my confidence in selecting UX 4Sight.
Describe the project in detail.
UX 4Sight began with a discovery stage. They captured key performance indicators (KPIs) to use as benchmarks in the project. The team interviewed our system developers to better understand the technical environment that our website existed in. They created a UX design and worked with the development team to ensure it was feasible. Their high-definition design included creative assets, which the development team implemented.
What was the team composition?
Our project lead was a UX/UI subject matter expert. We also engaged with UX and UI designers.
Can you share any outcomes from the project that demonstrate progress or success?
Since the redesigned website launched, our bounce rate has decreased by 5%, and our conversion rate has increased by 3%. Staff and patients have expressed stronger confidence in our brand.
How effective was the workflow between your team and theirs?
We had weekly meetings and received regular status reports. The UX 4Sight team’s clear communication with our development team was invaluable.
What did you find most impressive about this company?
We were most impressed by the creativity and methodological approach that they took to delivering our solution.
Are there any areas for improvement?
No, we had a great experience with UX 4Sight.
the project
UX Web Design for OBGYN Practice
“The new site has a stronger and much more professional brand.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m an OBGYN and owner of this practice.
For what projects/services did your company hire UX 4Sight?
Our old website made it almost impossible for our patients to contact us, so we needed a much more compelling online presence.
What were your goals for this project?
To make our website look more professional and provide content that would make it a useful resource for existing and potential patients. Ultimately, we wanted to acquire more patients and grow the practice.
How did you select this vendor?
I was looking for a vendor that I could trust. My daughter highly recommended UX 4Sight as she had a lot of experience with them.
Describe the project in detail.
They began by working to understand our needs, interviewing me and my staff. They then designed a mockup of the new site and got our feedback along the way. Once we all felt comfortable, they proceeded to develop the website.
What was the team composition?
We worked with the head of their agency, a project manager, a UX/UI designer, and frontend developer.
Can you share any outcomes from the project that demonstrate progress or success?
The new site has a stronger and much more professional brand, which has instilled trust in patients in our services. We’ve seen an increase of 35% in patient acquisition as a result.
How effective was the workflow between your team and theirs?
Their project manager that gave us regular reports, which kept things moving smoothly.
What did you find most impressive about this company?
I loved the creativity they demonstrated when crafting our website—the pictures, animations, and content is excellent.
Are there any areas for improvement?
I wasn’t used to the Joomla CMS, so a little more training might have been useful.
the project
UI/UX Design for Commercial Bank
"They were very friendly, creative, and collaborative."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Head of Digital Transformation in a bank
For what projects/services did your company hire UX 4Sight?
Banking online mobile app
How did you select this vendor?
By reputation and portfolio.
Describe the project in detail and walk through the stages of the project.
Abdul and team of UX 4Sight solved our design needs on a super professional level and strictly in approved schedule. They were very friendly, creative, and collaborative. Their staff speaks russian language which helped us a lot. Keep up guys!
How many resources from the vendor's team worked with you, and what were their positions?
5-6 people
Can you share any outcomes from the project that demonstrate progress or success?
They delivered high fidelity design assets made professionally.
How effective was the workflow between your team and theirs?
Very effective and in timely manner.
What did you find most impressive or unique about this company?
Interesting approach and russian speaking staff.
Are there any areas for improvement or something they could have done differently?
No
The company ran a prototype demo for their end clients, which went smoothly, and gained several interests in product subscription. UX 4Sight collaboratively and responsively accommodated the client’s feedback and concerns through weekly scheduled meetings. Moreover, their services were exceptional.