What was the scope of their involvement?
First, Naveed (President & CEO, Usman Group) helped us with digital strategy. I led him through our business model and digital marketing strategy, and he helped us come up with a new plan to market our clinic to various patient groups. This included new messaging to get our business in front of different patients. He also did keyword research.
Naveed provided SEO and PPC services. He also wrote content and did copy for our webpages. We were branching into adult stem cell therapy treatment, which is a topic that has a lot of red tape around it; there are things you can and cannot say. Naveed was paramount in putting the right copy on the website for digital marketing purposes while ensuring that we were saying the right things legally.
At the time I left the company, Usman Group was rebuilding the entire website.
What is the team composition?
I worked very closely with Naveed. We also had a project manager.
How did you come to work with Usman Group?
I asked around and Googled digital marketing agencies in the Chicago area. I wanted to find an agency that went deeper than just SEO or PPC; anybody can do paid ads, but what I really needed was somebody who could understand our business strategy and where we wanted to go to take it to that next level. With our previous agency, I had to spell out exactly what we needed to do. I wanted somebody who had expertise that I didn’t have.
I came across Usman Group’s website, and it really spoke to understanding the client’s needs, acting as a consultant, and providing an outside perspective. They seemed capable of going beyond the stereotypical digital marketing services, and that’s what really attracted me. I interviewed Naveed and four other companies, and Naveed struck me as a genuine, caring person. I ended up working with him, and we’ve stayed in touch throughout the years.
How much have you invested with them?
I believe we paid a few thousand dollars each month for their SEO, digital marketing, and digital strategy services. I don’t know how much the website rebuild was, as I’d already left the company when it happened.
What is the status of this engagement?
My company began working with Usman Group in 2013. The partnership continued after I left the practice in October 2015.