What evidence can you share that demonstrates the impact of the engagement?
Partnering with Usman Group yielded significant tangible benefits. Shortly after their involvement in our SEO efforts, the site immediately started ranking higher for our most important keywords. We've gotten more than four new valuable, quality clients based on their work. In addition, we have even more pending prospects from their sharply designed new site.
Usman Group’s endless patience was a critical factor in achieving these business results. Our site has a much more professional look and feel. It accurately represents our company and encourages potential leads to contact us. The platform is a useful, informative resource. It answers a wide array of new clients’ questions before they even speak with for the first time. Maintaining careful attention to detail, Usman Group skillfully produced high-quality deliverables. They prioritize customer satisfaction over maximizing their profit by expanding our project’s scope.
How did Usman Group perform from a project management standpoint?
We were pleased with Usman Group’s consistently high-level discourse, open availability, and thorough methodology. Both communication systems they have in place consistently updated us on status and priorities. The team kept us on track to meet our timeline. If necessary, they'd reset deadlines to avoid delays. Since I was often busy with other clients, this support was crucial.
What did you find most impressive about them?
Usman Group cultivated a keen insight into our business offerings to best fulfill our critical needs. Establishing this knowledge base helped them pinpoint the optimal way to accurately represent our business. I especially appreciated their personalized approach to allotting adequate time and resources. They prioritized client success and never rushed through the responsibilities we gave them. The entire team was a pleasure to work with.
Are there any areas they could improve?
I'd appreciate more in-depth explanations for using WordPress myself. Hosting a tutorial could help clients maximize their new site. To their credit, they did walk me through how to use it in-house, but that type of resource would preempt having to pay another vendor later on. I'd like having a go-to resource to make changes after our partnership ended. A simple checklist for SEO best practice would also be useful.
Do you have any advice for potential customers?
I highly recommend getting to know the team Usman Group assigns you. Treat them like people instead of just a paid vendor. Being polite and appreciative will make the most of your partnership. I also encourage future clients to give clear directions to outline exactly what they want. Painting them a picture of your ideal desired outcome will take the guesswork out of the equation. Setting expectations is an important step to take.