What evidence can you share that demonstrates the impact of the engagement?
We ended up adding more social media people right around the time they were wrapping up the project. They hit our deadline, which made for a great onboarding process for those individuals. They’ve helped us become much more efficient.
How did Urban Insight perform from a project management standpoint?
They were on time, they were efficient, and they walked us through every phase of the project. They were also super organized and understood all of our needs. The detailed tracking and frequent updates also made our lives easier.
Whenever we had a question, they would take the time to answer it. We tried to structure the partnership around regular meetings, and they never felt like a burden. I always felt excited going into those conversations because I knew how well everything was moving along.
When we started working with them, we had a few people on our end who would weigh in with their opinions, and I handled most of the overarching management tasks. At one point, they brought in my team to talk through the nuts and bolts that they felt were needed in the new system. That approach helped because those team members are the doers; I’m more of a manager that focuses on reviewing items.
What did you find most impressive about them?
They did an excellent job of keeping us in the loop and letting us know what the benchmarks were while also making us feel heard. They were always friendly and warm; we could tell that they were used to dealing with people from different industries on similar projects. We were worried they wouldn’t know how to deal with our needs, but they’ve been tracking with us all the way.
That human touch, mixed with their genuine capability, continues to be a huge selling point for us. Urban Insights is creative but also confident in their decision making. They would come back to us with ideas and give a solid rationale for them. Even when you’re offering a technology solution, the people aspect is key.
Are there any areas they could improve?
Their bid was more expensive than some of the other quotes we got, but I think it’s justified. They were always transparent about that, and we can’t fault them for being worth the money. As a small business, we’re often worried about finding out which firms will be the right fit in terms of budget, but it feels like it was worth it.
Do you have any advice for potential customers?
Talk with your team about the problem that you’re facing, and find out what you need, from every level. Identify your primary goal before meeting with Urban Insights and be honest during those internal discussions. That way, when you come to them, they’ll be able to focus on listening to what you have to say rather than selling you on different solutions.
Also, make sure to think ahead about the impact of your investment will be. You want to make sure that whatever Urban Insights is building fits with your long-term vision.