What evidence can you share that demonstrates the impact of the engagement?
We're seeing much better engagement on our social media platforms. Our Facebook rating is up to 4.9 stars now, for example, and before Uproot came in we only had half a dozen reviews. We've also seen a rise in clientele based on the results of social media shares from our existing customers.
One of the biggest improvements is that we're receiving more attention from teenagers and young adults. That was a demographic we didn't used to reach, but these clients are now treating us as a community space where they can enjoy good food and socialize.
As a result of this marketing, our revenue has increased 20 or 30% over the past 6 months, and we're seeing more consistent customer traffic from week to week. The additional engagement online has helped us extend our relationships with our clients and gives them more incentive to visit us in person, especially since it's a small community.
How did Uproot perform from a project management standpoint?
Working with Javier is great because he's very hands-on with projects and ensures that everything is done correctly, even if it means interrupting midway through a project and making changes. We communicate via phone and in person, and I always felt like I received excellent customer service. But it's not just him — everyone at Uproot is very responsive when we need help, no matter what time of day it is.
What did you find most impressive about them?
They're incredibly creative and skilled at generating meaningful content that speaks directly to our customers. They’ve done a great job representing the authenticity of our brand.
Are there any areas they could improve?
They could be a little better about keeping us in the loop when a client earns a free promotional item online. It's part of our marketing campaign, but since we're not the ones checking the social media posts every day it's sometimes hard to know which customers are supposed to be receiving those items.
Do you have any advice for potential customers?
Trust their talent and experience, even though their team is very young, and don't let your ego get in the way of keeping an open mind. It's easy to feel possessive over your brand as a small business owner, but it may keep you from maximizing your potential.
I’d also suggest being patient and making sure you set realistic short- and long-term goals for growth, because even though social media feels instantaneous you won't see results immediately.