Social First Media Agency and Publisher

Updates Media is a social-first media agency which stemmed from being a social media publisher. We've run and operated Birmingham Updates since 2011, which we've grown to 610,000 followers with a hugely engaged community.

From our experience of social-first content, we now work with major brands to create and distribute content via our channels. We also create and manage social adverts delivering targeted ROI for our partners.

If you're struggling with social media advertising or creating engaging content our team are here to help.

 
$1,000+
 
Undisclosed
 
2 - 9
 Founded
2015
Show all +
Birmingham, United Kingdom
headquarters
  • Floor 2, Livery Place, 35 Livery Street
    Birmingham, WMD B3 2PB
    United Kingdom

Portfolio

Bear Grylls Adventure Centre Campaign

Problem

Bear Grylls Adventure Centre needed support in driving footfall during the half-term period. They wanted to build awareness of the new attraction whilst also generating online conversation about the centre. Overall, they were keen on seeing increased visitation during the period.

Our Solution

We created an interactive competition with the Birmingham Updates

audience. We announced that we would be at a secret location in Birmingham and the first people to find us would receive a free visit to Bear Grylls.

We did a Facebook and Instagram live stream from Grand Central station and had a queue of people waiting to get hold of the tickets.

We then whisked the lucky winners to Bear Grylls and produced a video of their experience which we then posted on Birmingham Updates.

Results

During the half-term campaign with Merlin Entertainments we delivered, across 5 pieces of content, the following results:

  • 370,922 impressions across Facebook, Twitter & Instagram
  • 69,479 video views
  • 1,318 engagements (likes / comments / shares)
  • Unrivalled awareness for the Bear Grylls with the local people of Birmingham

The marketing manager also had this to say:

"Birmingham Updates works incredibly flexibly, fast and with the client’s brand and campaign essence always at its heart, whilst staying true to their authentic style to serve their fan base"