Bear Grylls Adventure Centre needed support in driving footfall during the half-term period. They wanted to build awareness of the new attraction whilst also generating online conversation about the centre. Overall, they were keen on seeing increased visitation during the period.
We created an interactive competition with the Birmingham Updates…
audience. We announced that we would be at a secret location in Birmingham and the first people to find us would receive a free visit to Bear Grylls.
We did a Facebook and Instagram live stream from Grand Central station and had a queue of people waiting to get hold of the tickets.
We then whisked the lucky winners to Bear Grylls and produced a video of their experience which we then posted on Birmingham Updates.
During the half-term campaign with Merlin Entertainments we delivered, across 5 pieces of content, the following results:
- 370,922 impressions across Facebook, Twitter & Instagram
- 69,479 video views
- 1,318 engagements (likes / comments / shares)
- Unrivalled awareness for the Bear Grylls with the local people of Birmingham
The marketing manager also had this to say:
"Birmingham Updates works incredibly flexibly, fast and with the client’s brand and campaign essence always at its heart, whilst staying true to their authentic style to serve their fan base"