Unimedia Technology

Introduce your business and what you do there.

I’m the Chief Operating Officer of Zellar, a company that produces software for sustainability companies, and a complete sustainability solution for small and medium-sized enterprises (SMEs). 
 

What challenge were you trying to address with Unimedia Technology?

When I joined the company, the development team had been trying to develop a product solution for about two years but faced setbacks in developing a releasable product. The company needed to get to a product in nine months, and I felt that the development team needed external assistance. I chose to bring in Unimedia Technology, a very experienced development team, to meet our objective.
 

What was the scope of their involvement?

Unimedia Technology offered a complete development environment, beginning by taking input from the owner of the company and myself directly on the proposition that we needed to implement. Once this discovery phase was complete, they took the information and then did everything required to create a product. It was a complete end-to-end process.

We did have our own UI designer and some levels of project management as well, but the Unimedia Technology team did a fair amount of the project management.

What is the team composition?

Around eight people, on average, worked with us.

How did you come to work with Unimedia Technology?

I have a history of very successful project development with Unimedia Technology and its staff. I've worked with Unimedia Technology, and with Jaume (Founder & Chief Technology Officer), for 25 years on various different projects with many different companies. In fact, I employed Jaume more than 20 years ago for a project building a home infrastructure platform for digital music that was deployed into the products of many major companies.

How much have you invested with them?

The average cost was around £300 (approximately $400 USD) a day per person, so the total cost was between £200,000-£300,000 (approximately $275,000-$412,000 USD).

What is the status of this engagement?

We brought on Unimedia Technology full-time in January of 2021, ramped up their involvement during February, and then they became a full team replacing the existing team from March moving forward.
 

What evidence can you share that demonstrates the impact of the engagement?

Unimedia Technology has taken the project from ground zero, designed and developed it, and brought it to market. The product only recently went to market, so we can't talk about sales numbers yet — we are getting customers on board, but it's small numbers at this early stage.
 
How did Unimedia Technology perform from a project management standpoint?

Unimedia Technology performed exceptionally well. They communicated with the scrum master or with the project manager every morning, which was a very effective process.

We used Jira and Confluence to manage the delivery progress of two-week sprints. I was involved in every approval and sign-off of every sprint process because we were running so quickly.

Unimedia Technology communicated extremely effectively and went above and beyond. On a weekly basis, they presented us with information about implementing QA infrastructures and management processes so we could manage and track it all. 

In terms of delivery of the project, we delivered exactly on the schedule that I was committed to nine months ago. We built the whole product and got it out to market as the company needed it to be deployed.
 
What did you find most impressive about them?

Their clarity of what we were trying to deliver was very impressive. When I talked to them about what we wanted, they made sure that they completely understood what I was asking them to do.

If there were any ambiguities in the discussion about the deliverables of what they were expected to produce, they had that discussion upfront and made sure that they properly understood everything — then they developed it completely to specifications.
 
Are there any areas they could improve?

To be honest, I'm struggling to find anything they could improve. There are things that I would have liked to do more of, but we were short on time and resources.
 
Any advice for potential customers?

Work with them closely from a very senior level. Give them clear instructions on what to do and involve them in the project from a company perspective. I have a weekly meeting with everybody in the company, and I explain what we're doing, what we're trying to achieve, where we're going, and what each team is doing, so the whole company is fully aware of everything that we're trying to do.
 

Please describe your company and your position there.

We are an Out of Home Specialist an advice advertisers in the best possible (D)OOH campaigns. Tooling and data are crucial in our opinion to deliver the best performance for our clients.

For what projects/services did your company hire Unimedia Technology, and what were your goals?

We wanted to develop a system that allows our customers to visualise the performance of their advertising campaigns in real time.

How did you select Unimedia Technology and what were the deciding factors?

They were highly recommended to us by a mutual contact, who had been impressed when working with them in another advertising related project. When we first met with Jaume, the CEO, his talent and technical skills were obvious.

He could immediately understand and help define our needs and they have since taken it from there. The whole process has been very easy.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Unimedia handled the full architectural requirements of this project from design through to implementation. They began by creating a client library to capture the events. They then developed a full back end in AWS that could not only process thousands of play events per second, but process and save them without data loss, and was even capable of scaling quickly with the traffic.

They also built a Kibana dashboard for MVP and eventually a nifty Angular-based dashboard for the end users to visualise in real time their campaigns.

How many people from the Unimedia Technology team worked with you, and what were their positions?

A Project Manager, an AWS Solutions Architect, a BackEnd developer for AWS and ElasticSearch integrations, as well as an Angular Developer for the Dashboarding work.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Unimedia Technology team developed in a very short time an MVP to fulfil the basic functionality we wanted for our customer. This, in turn, has given us the time and opportunity to improve the product with customer feedback. In fact, the team has recently delivered a fully functional web-based dashboard that beautifully displays all the stats we need for our customers to monitor their campaigns in realtime.

Describe their project management style, including communication tools and timeliness.

They were professional and efficient so it has been a smooth journey to date.

What did you find most impressive or unique about this company?

Their commitment inspired a lot of trusts, which is important in the collaboration. They felt like a part of our team rather than just a supplier, and that really took the working relationship up a level.

Are there any areas for improvement or something they could have done differently?

None that I can think of at this point.