The Metaverse Agency.
Working with the passion to understand and delight brands all around the globe. We help our clients find their way in the digital world and how to embrace new technologies that give them a competitive advantage. We focus on driving outcomes and making a difference for our clients. By being bold about putting user needs first.
We are entering a new era, the world of web 3.0. A world that revolutionizes marketing, sales, and eCommerce. A world where creativity, software, data, blockchain, and AI come together. We help our clients find their way in this world and how to embrace new technologies that give them a competitive advantage. We are Under Reality and we drive innovation to push creativity to its limits.
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Budweiser | Dreambottle
Budweiser is one of the biggest brands for Anheuser-Busch InBev, in the USA alone they dominate 50% of the beer market. In 2019, the company decided to expand further and gain market share in Europe.
During their expansion, they chose Under Reality to be a key production partner for the EU. Their vision was to personalize their products, from this information we helped them develop a customer bottle configurator, which included the customers personal image, dream and their name. We implemented a seamless checkout process, and in a couple days the customers personalised Budweiser bottle is at their doorstep!
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Justeat Takeaway | Personalized video
Just Eat Takeaway is the largest online meal delivery marketplace in the world, with over 634,000 partners in 25 countries. The food delivery service is the most popular takeaway service in the world. But how did they manage it? By using engaging campaigns to spread the word, customers will think of Just Eat when they want to order their favourite food.
Just Eat approached Under Reality to create an engaging, and exciting handover moment to reveal the winners of the Restaurant Awards in the Netherlands, France, Germany, Poland, and Italy, as well as to celebrate the winning restaurants in a new and creative way. Their main objectives were to gain attention and visibility for their restaurant owners, as well as to create web content and public relations for Just Eat takeaway and to raise customer awareness.
We designed a unique, hyper-personalized custom build for thousands of restaurants across Europe after extensive research of the firm and multiple meetings to discuss their project goals. We were able to help Just Eat strengthen its relationships with its large restaurant network and raise brand recognition as a result of this.
MG Motor | Repairer platform
MG, part of the automotive giant; Saic Motors, is currently ranked 27th on the fortune 500 list, making it one of the largest enterprises worldwide. Following their great success, the company entered the European market overtaking established brands and increasing sales tremendously.
Before the company expanded to Europe, they faced numerous challenges. Their first challenge was delivering data to their manufacturers and dealers in a timely and structured fashion. The next challenge was communicating this information to their stakeholders.
An effective and reliable solution was required to protect this information on their already established platform, as it was essential for the data to be confidential and safeguarded. To resolve this issue, we deployed the safe framework ‘Django’, combining this with seamless UX design, we delivered a state of the art product for MG, aiding their expansion to Europe.
Vanilia E-Commerce Design
Vanilia, the Dutch womenswear brand has gained international recognition for it's high quality materials and timeless designs.
They approached Under Reality with the vision to update their e-commerce website design. Through an analysis of the brand's UX flows, we created various animations and micoro-animations for the seamless functionality of their e-commerce site. Additionally, we utilised the Shopify 2.0 tool enabling Vanilia to take advantage of the latest features on this platform.
Jibe Blockchain Development
Jibe is one of the largest B2B custom LED manufacturers in the Netherlands. The company is expanding to the Pan European market, gaining increasing recognition for their top quality services. During their transition to the European market, they experienced issues due to their outdated software tools, more specifically related to the finance market. To succeed in this market they needed solutions.
We carried out extensive research on the tools they utilise and what their vision was to meet their goals. From the information we collected, we adapted native advertising, to generate stronger campaigns. Additionally, we automised their payment and contracting flow using the blockchain and smart contract - saving them time to reach their target of the Pan European milestones.
Mystic - Web Design
The North Actionsports Group is one of the most daring brands in the world. They like to push everyone to be better, bolder, and braver. They've raised the bar for action sports apparel by creating long-lasting, high-tech goods.
North Actionsports Group wanted to take their brand to the next level by designing a custom eCommerce platform that reflected its strong and daring spirit. Under Reality the only option for completing this project as they needed an agency that understood their industry and what they wanted to see.
We created a custom middleware to automate workflows across the nine webshops, PIM, and ERP systems, the company was able to save time and money.
Reviews
the project
Digital Marketing & PPC for Software Development Company
“Under Reality is very innovative, professional, and delivers quickly.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the co-founder of a development company that develops software for commercial applications.
What challenge were you trying to address with Under Reality?
We needed assistance with strategic planning and lead generation.
What was the scope of their involvement?
Under Reality leads our PPC and social media marketing efforts. They spearhead our content strategy because we don’t have the capacity; Under Reality creates visual and written content they then post on our social media platforms. They also run our PPC efforts on Google and Facebook. All the designs Under Reality develops are built in Figma.
Their team has also developed an automation process to improve our lead generation. They’ve organized a LinkedIn operation, ensuring we connect with the right individuals and respond to messages. To do that, Under Reality has created an automation that triggers whenever a message is sent. Each message is sent to my inbox, and I schedule a quick call with the potential customer. Under Reality also helped us create a new data strategy.
What is the team composition?
I work with four teammates, including a project manager, a strategic marketer, and one founder.
How did you come to work with Under Reality?
I was referred to them by someone I know.
How much have you invested with them?
We’ve invested €45,000–€50,000 (approximately $51,000–$56,000 USD) with Under Reality.
What is the status of this engagement?
We began working together in June 2021 and our partnership is ongoing. Soon, we’ll expand our contract to include more of their services.
What evidence can you share that demonstrates the impact of the engagement?
We have a lot of new clients because of their work, and our sales conversions have increased exponentially. As a result, our revenue has also increased since we began working with Under Reality, and it continues to grow.
How did Under Reality perform from a project management standpoint?
Under Reality’s project management style matches well with ours. The project manager communicates with my team via Slack, email, and phone calls.
What did you find most impressive about them?
Under Reality is very innovative, professional, and delivers quickly.
Are there any areas they could improve?
I can’t think of anything they could improve.
Do you have any advice for potential customers?
I would advise customers to develop a basic idea and then hand it over to the Under Reality team. Customers don’t need to be too involved with Under Reality’s work.
the project
Digital Marketing Services for Household Items Manufacturer
"Their outbound efforts and their communication are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am from Best direct, which is is an international Webshop in the Benelux and will expand into Europe, which is selling fitness and household items.
For what projects/services did your company hire Under Reality, and what were your goals?
Facebook and branding were very difficult, therefore under reality had created an very new strategy, which works very well.
How did you select this vendor and what were the deciding factors?
I was searching online for marketing agencies and I heard of an business relation of their skills, after the first brainstorming session I was sold.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We had an discovery phase first, after that they make an step plan for my business with an roadmapm which was very useful, they start with the basics so that is the website.
After that they followed different Steps, they make it almost perfect, after that they have changed the settings of my Facebook and created an overall dashboard to track the sales, amazing.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the owner, so very good and fast communication, he will divide the work to his employees.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I had an 80 % open rate en 67 % click rate, my revenue went from 50 k a month to 100 k a month in the first three months, which was amazing.
How effective was the workflow between your team and theirs?
We had in person meetings twice a month, so it went very smooth, they make time for you in an beautiful office in the center of Amsterdam.
What did you find most impressive or unique about this company?
Their outbound efforts and their communication were impressive. They really make time for you, nothing is to much, not an 9 till 5 mentality.
Are there any areas for improvement or something they could have done differently?
Exactly not, maybe they can give me an feedback report every week of weaknesses in the digital marketing.
the project
BI Analytics & SI for Manufacturing Company
"Under Reality understands the challenges and describes the desired solution swiftly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of KickSmart, a small scale business in the manufacturing industry.
For what projects/services did your company hire Under Reality?
For one of our customers we discovered that a BI dashboard with all available machine data would help them to predict their maintenance.
How did you select this vendor and what were the deciding factors?
We haven't done business with a certain company before and heard about Under Reality. We decided to get in contact and it felt good from the beginning.
Describe the project in detail and walk through the stages of the project.
We started by determining the available machine data and how to obtain these. Then the significant data has been selected. This data has been made available in a dashboard. At last the data has been made visible in the way the customer needed it.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 3 people at Under Reality, under which the CEO and 2 Developers.
Can you share any outcomes from the project that demonstrate progress or success?
Our customer has been able to promote one of the Technical Service employees to an internal BI Analist, who supports the Technical Service department and coordinates with the Purchasing department.
How effective was the workflow between your team and theirs?
Really effective, since we had a really smooth start. Under Reality understands the challenges and describes the desired solution swiftly. Due to the short lines, we were able to maintain pace.
What did you find most impressive or unique about this company?
The fact that they are not only industry focused. They think without limits and provide us with different angles we didn't think about ourselves.
Are there any areas for improvement or something they could have done differently?
Nothing we can think of right now. We are just getting started with the dashboard and will be in close contact for any issues we encounter and share our user experience.
the project
Custom Software Development for Marketing Agency
"Under Reality was very proactive and enthusiastic."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of a marketing agency. We help our clients with targeted social media campaigns and Google Ads.
For what projects/services did your company hire Under Reality?
We would like to use 1st party data in our advertising campaigns because that's much more effective and cost-efficient than for example Facebook data. Therefore we need a customer data platform to build 360 degrees profiles for each of our clients / brands.
How did you select this vendor?
We found 3 companies online after comparing reviews and ratings several. Once we interviewed and heard each team's proposal, we went with our vendor because of their general expertise, skills, and communication. One of our clients also recommended Under Reality.
Describe the scope of their work in detail.
After beginning with a series of discovery meetings, they focused on the major drivers for our business and spoke to our marketing team in a creative workshop. They then came up with a blueprint of the new customer data platform and what data we need for our advertising campaigns.
In the next phase, they did the customer data implementation and we were ready to go live with the first personalized campaigns based on our 1st party data. Their team also gave us training on how to make the data actionable.
What was the team composition?
My marketing team worked closely with the development team of Under Reality, and they've worked with our in-house IT specialists. The project manager was always available and proactively contributed ideas.
Can you share any outcomes from the project that demonstrate progress or success?
We've seen an average 40% increase in the sales of our clients since beginning our project with Under Reality. Many of our customers remark on personalized and unique advertisements, so that's very positive!
How effective was the workflow between your team and theirs?
We have weekly meetings with their project manager to go over progress and next steps. Additionally, we communicatie over slack regulary and they give updates via email. The project went really smooth.
What did you find most impressive about this company?
Under Reality was very proactive and enthusiastic. They really wanted to make a nice project out of it. You can see that in the expertise/skills they have in their team.
Is there any area for improvement or anything that could have been done differently?
Not really...
the project
Custom Software Development for LED Manufacturer
"As changing systems can be quite daunting, we were confident they would be able to achieve the best service."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the operational director of Jibe Lighting, we are one of the largest B2B custom LED manufacturers based in the Netherlands.
For what projects/services did your company hire Under Reality, and what were your goals?
During our expansion to the broader European market we experienced issues with the software we currently use, more specifically in relation to the finance tools. We found they were ineffective and time-consuming. Therefore, we needed new systems in place to spend less time these tools, and instead on other aspects of the business.
How did you select this vendor and what were the deciding factors?
Through research, we found Under Reality excels in the tech marketing industry, we heard excellent reviews of the company and their experience with large international brands was very appealing to us. Their knowledge of the tech market could help us deploy the latest software, easily and efficiently to achieve the most seamless results.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
After contacting Under Reality, we had a kick-off meeting to discuss our goals and what we hope to achieve. From there, the team got to work delivering mock-ups of what they thought would fit our company best in terms of the tools we use. Once agreed, we began to implement the software chosen, they were extremely helpful with any queries we had as we were new to this form of technology.
How many people from the vendor's team worked with you, and what were their positions?
We worked with six people overall, two points of contact, and the others were developers and designers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching our new tools, we were easily able to use them in an effective and user-friendly way. Since this, we have freed up valuable time to focus on other projects and feel more confident about our systems to rely on.
Describe their project management style, including communication tools and timeliness.
Their managing style was fantastic, we were in constant contact with the team and had a weekly stand-up to discuss how our project was developing and what feedback we had on it. During the initial deployment, we were unsure on whether the functionality would be able to navigate but with their guidance, it was a seamless transition.
What did you find most impressive or unique about this company?
We found their can-do, positive attitude very impressive, no question was ever too much, since day one they guided us through what solutions they believed would help our company and how to use these in the most effective manner. As changing systems can be quite daunting, we were confident they would be able to achieve the best service. No, we have found the transition to another platform seamless.
Are there any areas for improvement or something they could have done differently?
I actually can't think of something at this moment. Would love to keep on collaborating.
the project
Lead Generation for Computer Hardware Company
"If they do not know how to do it, they will find a way and manage to do it."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner, sales director
For what projects/services did your company hire Under Reality, and what were your goals?
Generating more leads en automate these leads into our CRM system. Also some small adjustment on our website
How did you select this vendor and what were the deciding factors?
They implemented a lead form on our site and set up a whitepaper lead generator campaign
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
- implementing linkedin helper
- implementing leadform
- setting up linkedin adds
- tweak google
How many resources from the vendor's team worked with you, and what were their positions?
2 people. both owners
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Yes we generated deals out of the leads they generated
How effective was the workflow between your team and theirs?
7 on scale of 10.
What did you find most impressive or unique about this company?
If they do not know how to do it, they will find a way and manage to do it.
Are there any areas for improvement or something they could have done differently?
work with sprints and show your customer pro actively were the stand in the proces.
the project
E-Commerce Dev for Bike Gear Company
"They are always reachable and provide high-quality solutions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
owner of bikegear company
For what projects/services did your company hire Under Reality, and what were your goals?
Website development and socials
How did you select this vendor and what were the deciding factors?
friend of his brother
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Everything that has to do with a website
How many people from the vendor's team worked with you, and what were their positions?
3
Can you share any measurable outcomes of the project or general feedback about the deliverables?
not yet
Describe their project management style, including communication tools and timeliness.
daily contact
What did you find most impressive or unique about this company?
They are always reachable and provide high-quality solutions.
Are there any areas for improvement or something they could have done differently?
no
Since Under Reality’s work improved the client’s lead generation, and sales conversions have increased exponentially; their revenue also increased. The Under Reality team’s project management style matched the client’s well — the project manager communicated via Slack, phone calls, and email.