Conquer the noise and create work people love.
Unconquered is an independent agency challenging brand perspective through redefined content. We founded the agency to create work with a sense of purpose beyond itself, using commerce to change the world. We believe the unconquered spirit is at the heart of every great brand. Unconquered is our rally cry, join us
1% For the Planet - We donate 1% of our gross sales to fund non-profit organizations that help create a sustainable local community with global reach.
How We Work:
1) We solve problems worth solving.
2) The world is beautiful and complex, your work should be too.
3) We respect your time and expect the same from you.
4) For us to move efficiently and effectively, we only collaborate with decision makers.
5) We are honest, open and transparent, you should be too. We are in this together.
6) We believe all content should encourage value-filled connections
7) We are small and scrappy on purpose.
8) We don't do cattle-calls. Let's start with a project.
9) We can work anywhere, but live in Baltimore, Washington D.C. and New York City.
10) If this sounds like you, give us a call.
Podcast - Conquer the Noise:
Our initial series is in partnership with 1% For The Planet and titled Cultivating Purpose & Passion in Business. It features intimate, human-centric stories & perspectives of leaders from brands like Boxed Water, Stasher & Maine Beer Company.
2U, AAA, ADOBE, &PIZZA, BANK OF AMERICA, BUDKUPS, BROOKS RUNNING, DEWALT, ECNL, ENTERPRISE CAR RENTAL, ESPN, FREDDIE MAC, J.P. MORGAN CHASE, LULULEMON ATHLETICA, MILLER COORS, NAVY FEDERAL CREDIT UNION, NEW BALANCE, POINT3 BASKETBALL, STX, TERMINIX, US LACROSSE, UNDER ARMOUR, VERIZON, WARRIOR
Unconquered's 2020 Agency Reel featuring work from clients including Warrior Sports, lululemon, 2U, Freddie Mac and others.
Grip Boost is a challenger brand in the football glove market. To elevate the brand to the next level, Grip Boost launched their first endorsement campaign featuring Kansas City Chiefs star player, Tyreek "Cheetah" Hill.
Demonstrating how Grip Boost's superior grip improves player performance is the core basis of a campaign strategy. This first creative execution featured Tyreek, leaning into his nickname, The Cheetah to demonstrate how Grip Boost gloves enhance his speedy performance on the field.
A behind-the-scenes extension of the campaign was created to help extend Grip Boost’s exposure to Tyreek’s extensive fan base. In it we showed off his personality while capturing quotes and moments with the product that a standard branded spot doesn’t. This gave fans an exclusive look at the process of working with the fastest player in the NFL & added another consumer touch point for the brand.
Over the course of two years, we’ve established a process and relationship that allowed us to be the executional arm of the Freddie Mac Creative Services team. Together we produced regular thought leadership content, policy communication, internal messaging, and consumer facing content across the 180+ projects a year which come in at the request of the business units: Single-Family, Multifamily and Capital Markets. During our retained structure, we created project workflows, championed multimedia projects across all three internal client arms, provided creative direction across all visual assets and on-call, quick-react support services.
Warrior Sports is a lacrosse equipment brand founded in 1992 and acquired by New Balance in 2004. Since the acquisition, the brand has had to balance competing responsibilities of growing the sport, brand and sales only through 3rd party retailers. In recent years, new competitors have entered as the sport has evolved. This shifted Warrior to be perceived as the large, corporate enemy by both players and retailers. To combat the impact of this negative sentiment, in 2019 Warrior reassessed overall operational structure, goals and resources. They began to expand internal capabilities and needed an agency partner to augment and consult throughout this change.
On a strategy level our goal was, and continues to be dualfold:
- balance brand affinity and product sell-through
- maximize resources between client and agency
Projects supporting these challenges included audience research, an annual marketing strategy, and content & sponsored athlete strategy.
Executionally, we’ve leveraged ongoing strategic work to conceptualize, produce and deploy a new campaign system for various product launches. We worked to refine brand design standards, optimize creative for maximum engagement across channels. Additionally we found new ways to maximize budgets by leveraging archival footage in addition to producing new imagery/motion to create a fresh, new campaign.
True success is defined by a trusting partnership that allows for trial of new campaign tactics for Warrior, such as geo-targeting & retargeting, social platform expansion, and CGI. Campaign work and our relationship are learned from and iterated on on an ongoing basis. Our collaborative dynamic allows us to function as one team as we continue to find ways to make progress against larger Warrior goals. So far, efforts by both teams have resulted in a +5x increase in positive sentiment of online conversations about the brand.
Elite Clubs National League (ECNL) is the premier club soccer league for young women. Their mission is to change the landscape for elite players in the U.S. through an innovative, player-centric development model that creates the best player on and off the field. With the explosive growth of women's soccer, ECNL needed to remain the #1 league of choice for players, clubs, and college coaches.
We partnered with their in house team to conduct audience research and a full brand and social media audit to identify opportunities. The results from our research informed updated target personas to include future, current and alumni members of the league, a brand refresh and content development.
The #GameChanger campaign was developed and deployed across social platforms. Designed to engage the audience amid the yearly distractions of school and friends, we crafted player vignettes to reflect their multilayered lives, culminating with a final brand anthem. The campaign resulted in +4x post engagement, 2x brand sponsorship opportunities and a combined 11 Telly and Addy awards.
We simplified their current logo to show off their boldness using an editorial inspired look. The simple and straightforward design language was used to create a gender neutral mark that could be applied across both boys and girls leagues. A geo-specific identity system was created for their National Event Series that could be used both physically and digitally from retail to social media.
In parallel to the brand refresh, we redefined ECNL’s content pillars to authentically address tough issues on and off the field — #MeToo, bullying, mental health. This was designed to position the brand as a curated resource for positive and empowering messages for young women. Our content strategy was articulated through social media and event guidelines that helped in-house staff members effectively steward and champion the brand on-site.
Brooks Running’s brand mission is to empower runners to gain access to the Transformative Power of Running. They believe that everyday with a run, is better than one without.
Brooks Running was looking to appeal to a new audience segment of casual runners and fitness enthusiasts. So they designed a collection of three new shoe lines tailored toward the needs of this group and needed a campaign that would resonate and attract the market to purchase in-store.
We created the Brooks Influencer Lab where we brought ten social media influencers across fitness, beauty and wellness categories to create a national, integrated campaign to launch the Energize Collection. Influencers were strategically chosen to appeal to this new audience, not hardcore runners.
We hosted an influencer dinner where we captured content and facilitated product education with the Brooks’ product team. The next day we produced a motion+stills shoot with three concurrent sets, creating all 172 unique campaign assets, including a brand anthem.
The campaign launched with an in-store consumer activations including an experiential, high-tech treadmill for potential customers to test the product and engage with brand reps. Once launched into the mainstream, the campaign lived on billboards in Times Square and Hollywood, in stores at Foot Locker, Six02, and Hibbets Sports as well as 14 social media accounts.