UAWC Agency

Introduce your business and what you do there? 

I’m the director of a digital marketing agency.

What challenge were you trying to address with UAWC Agency?

We needed a digital marketing partner.

What was the scope of their involvement?

Our team provides UAWC Agency with comprehensive project briefs, which include our content plans, product descriptions, and targeted keywords. They then rely on those materials to manage our PPC campaigns, mainly focusing on Google and Facebook.
What is the team composition? 

We work with Alex (Account Manager), Alexey (Co-Founder), and Tania (Team Lead).

How did you come to work with UAWC Agency?

We found UAWC Agency via Upwork. We were impressed with Alexey's communication and presentation skills, so we thought his team was highly capable of meeting our needs.

How much have you invested with them?

We've spent about £10,000 (approximately $14,000 USD) so far.

What is the status of this engagement?

Our ongoing partnership started in August 2021.

What evidence can you share that demonstrates the impact of the engagement?

We've seen stable boosts in conversion, browsing, and customer diversity rates since we've entrusted our marketing needs to UAWC Agency's team. We're satisfied with our partnership, and we plan to keep engaging them.

How did UAWC Agency perform from a project management perspective?

We communicate via email, WhatsApp, and periodic in-person meetings. UAWC Agency is a communicative and timeline-oriented team — they haven't missed a single deadline.

What did you find most impressive about them?

UAWC Agency quickly grasps the new metrics we set and keenly understands our audience's changing needs.

Are there any areas they could improve?

I can't think of anything off the top of my head.

Do you have any advice for potential customers?

Approach them with an adequate budget, and they'll deliver the results you need. 

Introduce your business and what you do there.

I’m the CEO of a marketing and advertising agency.

What challenge were you trying to address with UAWC Agency?

We needed someone to provide marketing services for our client’s advertising needs.

What was the scope of their involvement?

We use UAWC Agency as our primary white label advertising resource. Services include PPC, Google Ads, social media ads, and several other advertising channels.

What is the team composition?

We work with account managers, account coordinators, and the CEO.

How did you come to work with UAWC Agency?

We found them on Upwork and remember them doing a great job on the small projects we initially started with. We escalated our engagement from there that scales across multiple clients.

How much have you invested with them?

So far, we’ve spent around $100,000.

What is the status of this engagement?

Our ongoing partnership started in January 2019.

What evidence can you share that demonstrates the impact of the engagement?

They’ve definitely increased our return on ad spend (ROAS) on all our accounts, which enabled us to achieve long-term relationships with our clients.

How did UAWC Agency perform from a project management standpoint?

They work well from a project management perspective because they’re always on top of the process and they’re very responsive. We use Basecamp as our primary management tool and we typically communicate through Zoom, email, and Slack.

What did you find most impressive about them?

They’ve been very instrumental in helping foster our relationships with our clients.

Are there any areas they could improve?

I can’t think of anything they could improve on because we’ve been quite happy with their work.

Do you have any advice for potential customers?

I would recommend hiring UAWC Agency for medium to large-scale projects.

Introduce your business and what you do there.

I’m the digital project executive at Sena Designs, a textile manufacturing company. We have multiple brands that focus on e-commerce and offer multiple textile products to consumers as an e-commerce retail brand.

What challenge were you trying to address with UAWC Agency?

We launched our e-commerce website in early 2021. Our biggest challenge was to process our paid media reports on digital. Additionally, we wanted to scale our business to specific KPIs.

What was the scope of their involvement?

UAWC Agency manages our PPC ads, which are mainly Google and Facebook Ads. We’ve asked them to launch campaigns and optimize them, and they’ve taken complete management for our digital advertising.

Initially, they had a great strategy, which consisted of segmenting different audiences and microtargeting them. It also included identifying what our ideal prospect looks like. For that purpose, they leveraged the tools on Google and Facebook Ads to reach those target customers effectively. Additionally, tthey did some ad copy and creative work.

Later down the line, we figured it’d be better for us to tackle it on our own because we have a particular brand image. We had the in-house capacity to do it, and it was better for us to focus our resources on managing, launching, and optimizing campaigns.

Since then, they’ve handled Facebook, Instagram, and Messenger, as well as Google Ads and the Google networks. In summary, all our digital marketing.

Throughout the engagement, they’ve gone above the strict project reach. At one point, they suggested conversion rate optimization for things we could improve on the website and creative work. They’ve also analyzed some of the data to make more suggestions. Overall, they’ve been invested in the project beyond the scope of their work, and they’ve done it without charging us. 

What is the team composition?

We’ve worked with five people. We initially had contact with the owner — it was pretty good, so that led us to work with them. Right now, we work with two PPC managers.

How did you come to work with UAWC Agency?

We searched online, including Clutch. We had experience with Clutch before, so we compared reviews with a large list of the agencies we interviewed. We decided on UAWC Agency after the very positive feel we got from them.

How much have you invested with them?

We’ve spent between $5,000–$10,000.

What is the status of this engagement?

We started working together in July 2021, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our monthly revenue has increased by 35%, and new users have increased by 30%. Additionally, the average time spent on our website has increased by 13% per month, and they keep increasing numbers on a monthly basis. Last month, for the same amount of ad spend, we generated 30% more revenue, which is very impressive.

Overall, it’s been great working with them. When we started, there was a learning curve between the way they work, our product and brand, and how we’d go with the project. However, that learning curve was completed in the first month. Before, we’d engaged with a team that unfortunately generated unexpected bad results. UAWC Agency was quick to react to this and match us with a new team.

How did UAWC Agency perform from a project management standpoint?

They work with multiple tools. They use Google Data Studio and other reporting tools to send us weekly and monthly reports, which are very reliable and accurate. Moreover, the team comes up with ideas and is responsive — we can reach out to them at any time, and they’re always available to answer questions or implement new changes.

We have daily communication. We used Telegram before, but we communicate via WhatsApp now. They also have an internal chat system, and sometimes we use email or phone calls.

What did you find most impressive about them?

UAWC Agency is dedicated to the project, and they have great expertise. Their framework is very systematic and has proven to be good, while the communication has been very effective. Also, they follow a very clear set of instructions to ensure that all the campaigns are set up for success. 

Are there any areas they could improve?

There’s nothing I’d have them improve; the experience has been so good.

Do you have any advice for potential customers?

Be completely clear with your communication; they’re always there to listen. They’re curious about your business and want to learn more. Therefore, the more information you give them, the more tools they have to work with you, so it’ll be a more efficient partnership.

Also, be patient with them. Even if things don’t go as expected, the team always has the right tools and skillsets to get you back on track. They put their clients’ needs first.

Introduce your business and what you do there.

I’m the owner of Ambr Eyewear Limited, a direct-to-consumer eyewear brand specializing in blue light glasses.

What challenge were you trying to address with UAWC Agency?

Our business was getting most of its traffic from organic searches, some digital PR, and direct traffic, especially from people who were aware of the brand. We felt we were really lacking in the paid advertising space since we were missing out on a lot of people who didn’t necessarily know about our company but were searching for what we had. 

I had been using an Irish freelancer to handle our Google Ads campaigns but he wasn’t doing a very good job. Our cost per conversion was very high and I felt I wasn’t getting the benefit, so I hired UAWC to help us out.

What was the scope of their involvement?

The main channel that we wanted to use was Google Ads because there are a lot of potential customers there. We’re now doing a mix of different things, not just Google Ads. We’ve also kicked off our Instagram and Facebook advertising, which involves cold targeting people’s social media profile based on their interests or the demographic they’re part of. UAWC also helps us retarget people who’d already visited our website. 

The work has developed further now in that UAWC oversees more channels for us. They handle email marketing through Klaviyo and do some work via TikTok, Snapchat, and YouTube advertising. 

We produce the content for the ads, organizing photo shoots and video production with the designer we have on our team. We approve or make changes accordingly. They don’t do any SEO. It’s purely paid advertising with comprehensive monthly reporting.

What is the team composition?

There are four people working with us. I’m in regular contact with the owner and an account manager.

How did you come to work with UAWC Agency?

I found them on Clutch and saw that their pricing was very reasonable and that they had good reviews. I’d heard a lot of Ukrainian agencies were very good, so. I reached out to UAWC.

We had a kickoff chat and talked about our ideas. I explained the business and what we were trying to do. They were very professional, had really good ideas, and were very organized. We put together a really comprehensive strategy, and the time and effort they put into it is impressive, so I hired them.

How much have you invested with them?

We spend €1,250 (approximately $1,500 USD) per month for management fees. The total ad spend depends on the season, but thus far we’ve been paying €5,000 (approximately $6,000 USD) every month.

What is the status of this engagement?

We started working together in February 2019 and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

When I employed them to do this job, our cost per conversion on Google Ads was €50 (approximately $60 USD). The following month, it decreased to €25 (approximately $30 USD) per conversion, eventually going to as low as €5 (approximately $6 USD). It is a very considerable improvement, a 90% improvement in the cost per conversion.

At the same time, their Facebook and Instagram marketing campaigns are achieving about an 8%–10% return on ad spend. TikTok is still in the experimental stage and there’s not a lot of budget there, but I’m still very impressed with the results. 

UAWC is very creative. They think of ideas and come to me with suggestions. They’re constantly working on the campaigns to improve them, showing that they definitely understand the target market and what the messaging needs to be.

How did UAWC Agency perform from a project management standpoint?

They’re very responsive, comprehensive, and organized. If I have an idea, I can send it to them and they’ll try their best to implement it. There’s good communication between us as well. If they have an idea, they always present it to me so that we can work together on creating a new campaign or strategy. 

We use email and have monthly video calls. UAWC also shares a folder of all the content for the ads.

What did you find most impressive about them?

UAWC workS very hard and is consistently looking to optimize our campaigns. Their strategies are very comprehensive. I was very impressed with how they put together our different campaigns and how they ran many experiments and A/B testing. 

It seems important to them to grow their client’s business. I feel like I could go away for two weeks and they’d continue to work really hard on our ads. The freelancer I had before would just set the campaigns live and then go on holiday. These guys check every day, see what’s working, and make small improvements if needed. 

Are there any areas they could improve?

Their native copywriting could improve with a native English speaker on board.

Do you have any advice for potential customers?

English probably isn’t their first language. For someone looking to work with UAWC, it’s important that you work with them on the ad copy because sometimes it’s not quite fluent. For me, it’s quite a small deal, since they’re able to come up with the theme and the general copy. It just requires a little bit of improvement. 

I recommend working with UAWC. Put time aside to create really great content they can use for the paid advertising campaigns. The more content and ideas you give them, the more you’ll get out of it. They’ll be able to get it in front of the right audience for a feasible cost.

Please describe your company and your position there.

I am the Co-Founder of Wize Mentoring, a mentoring service and community for Accountants and Bookkeepers.

For what projects/services did your company hire UAWC Agency?

I have been using Facebook Ads to generate leads for my business, but with no overall "blueprint" or strategy in place that I could understand or specifically measure the results. We plan on using Digital marketing to grow our business so I needed a team who could help put a solid strategy in place that was tested and that would be refined as we grow.

What were your goals for this project?

To audit our existing Facebook Ad strategy and determine if it was fit for purpose or needed to be changed/improved.

How did you select this vendor?

I was referred to UAWC and it was their initial Audit process and the value provided in this process that made the decision to select them very easy. There was clear science / method behind their strategies and they communicated it in a way that made sense to someone who doesn't understand the ad platform on a technical level.

Describe the scope of their work in detail.

Facebook + Instagram Ads Campaign Action Plan Set up Post Engagement campaign to amplify on best evergreen organic posts Set up Website Conversions campaign for TOF and BOF audiences Create at least 5 different Ad sets such as Remarketing, Lookalikes based on different actions on your website (for example on those who performed a micro event), cross interests etc.

Split test at least 3 creatives in each Ad set. Set up minimum two new ad sets with cold audiences. Add relevant exclusions to prevent overlap. Add UTM parameters for each creative so we can track performance in Google Analytics. Target only these countries https://prnt.sc/td91xn Test 10 new texts. Test dynamic ads. Test new video and image ads. Daily budgeting. Weekly reporting.

What was the team composition?

I've worked with both the Audit team and now the technical team who are actioning the suggested plan. All are very competent and great to communicate with.

Can you share any outcomes from the project that demonstrate progress or success?

In just two weeks of testing, our lead quality has increased significantly.

How effective was the workflow between your team and theirs?

Very clear, and the communication of work being completed was very clear. It's nice to know whats going on and not have to question what they are doing or when things are going to be done.

What did you find most impressive about this company?

The thought that goes into the strategy. I like the "science" of it. They have a very thorough process for understanding the objectives and testing what will work and what will not. I've never been asked "What do you think we should do next" which is what I want, as I'm not the expert. I like being told what we should be doing and how we are going to test it. This team does this very well.

Are there any areas for improvement?

Nothing I can note currently.

Please describe your company and your position there.

My name is Jack the owner of Preface Products Ltt our company is based in Ireland and we run an number of ecommerce brands.

For what projects/services did your company hire UAWC Agency?

We were looking to bring in some outside help to help increase revenue through digital advertising. After speaking with a large number of agencies we came across UAWC and immediately knew they would be the best agency for us. From there they took over all advertising for us and quickly expanded from facebook to google, snapchat, pinterest and more.

What were your goals for this project?

We simply wanted to increase sales and brand awareness in the geos that we had already established but we felt like to move to the next level we needed UAWC.

How did you select this vendor?

After chatting with Ivan and his team over a number of video calls we had quickly developed an excellent and transparent relationship. Paired with the results UAWC were already producing for their other clients it was a very easy decision to go with UAWC.

Describe the scope of their work in detail.

After we decided to work with UAWC, everything was setup and running within a couple of days. We had a limited ability to scale due to lack of knowledge on platforms like Google. Ivan and his team very quickly set out a road map to start testing alternatives sources of traffic for us.

This gave us much confidence as we had worried about having to spend a lot to find new sales avenues. UAWC quickly found multiple channels of traffic in the space of 2 to 3 weeks and sales took an immediate spike from there and have continued. Working with the team is a pleasurable experience with weekly updates on performance and detailed plans for the coming week.

What was the team composition?

I work the closest with the UAWC team and our web developer who loves working with the UAWC team on a day to day basis.

Can you share any outcomes from the project that demonstrate progress or success?

We had started to experience a plateau in sales as we began work with UAWC. As soon as they took over our campaigns the results were astonishing. Monthly revenue has more than doubled with UAWC's help. The progress still continues as we expand to new platforms and introduce new products for UAWC to help us advertise.

How effective was the workflow between your team and theirs?

The workflow between Preface Products and UAWC was effortless with all deadlines clearly defined and results portrayed with accuracy and professionalism.

What did you find most impressive about this company?

The thing I found most impressive about UAWC is their unique attitude. They don't exaggerate or set false intentions on how a project may or may not perform. Despite this they always outperform my expectations.

Paired with this is their innovative style wanted yo constantly test and progress campaigns and expand them into new platforms and geos. Overall its the humble and driven culture in UAWC that has and continues to impress me the most.

Are there any areas for improvement?

Right now I cannot see any areas of improvement for UAWC.

Please describe your company and your position there.

I am Senior Specialist in Advertising and Analytics in online education company with headquarters in Kuala Lumpur. The company offers transformational online courses in personal growth area. It's the world’s leading personal growth platform.

For what projects/services did your company hire UAWC Agency?

We were (and are) looking to increase presence of our educational platform within Russian speaking audience all over the world, suggesting top quality personal growth courses.

What were your goals for this project?

Increase brand presence within Russian speaking audience Increase subscribers list Increase course sale and ROI

How did you select this vendor?

We considered 6 vendors, which were recommended to us by the industry expert and had a call will all 6 of them. After the final pitch, 2 were selected for further cooperation.

Describe the scope of their work in detail.

The vendor is responsible for advertising our products on various platforms, preparing creatives and copy for ads following branding guidelines, developing advertising and customer acquisition strategy on all advertising channels.

What was the team composition?

We work closely with a couple of account managers, advertising specialists, as well as company's principal joins strategic meetings and gives his input too.

Can you share any outcomes from the project that demonstrate progress or success?

The sales of some of our products have increased dramatically, so had the return on ad spend. They were also persistent to introduce new advertising channel, which is now bringing new customers.

How effective was the workflow between your team and theirs?

At the beginning there were some difficulties in communication, but the vendor was very responsive to feedback, and communication flow is now very smooth. We connect every week for result check in, we do monthly review of the performing and non-performing advertising strategies and channels. We also communicate daily on demand, if there are any questions to discuss. Overall, the team is very responsive.

What did you find most impressive about this company?

I am impressed by their ability to adapt quickly to our ideas and changes. I am very happy with the industry knowledge and expertise they bring to us. Also their willing to make things work is mind-blowing.

Are there any areas for improvement?

I think we could benefit from a more structured approach on the most resulting investment in advertising.

Please describe your company and your position there.

I am the co-founder and owner of Sigrid.AI a global virtual assistant service combining world-class human service with the latest technology to give busy executives around the world their time back.

For what projects/services did your company hire UAWC Agency?

We were struggling with our online lead generation. Specifically, our cost per lead was too high on Google Ads to justify scaling it.

What were your goals for this project?

To lower cost per lead from Google Ads, and then to scale our campaigns globally.

How did you select this vendor?

I did some online research on highly rated Google Ads/PPC agencies and found UAWC. I selected them based on their references and their clear focus after speaking to a few different agencies.

Describe the scope of their work in detail.

Reviewing our PPC strategy and existing campaigns, set up and continuously optimize Google Ads campaigns to drive leads across key markets in Asia, the Middle East, Europe and the US.

What was the team composition?

I have been working almost exclusively with Alexey who is a very clear communicator, a creative strategist, and someone who delivers consistently on his commitments.

Can you share any outcomes from the project that demonstrate progress or success?

UAWC manages to get our cost per lead to the targeted level in 2-3 months.

How effective was the workflow between your team and theirs?

Quite effective. We have 1-2 weekly recurring meetings, and a few emails in between, which works well for us.

What did you find most impressive about this company?

I really like their straightforwardness and focus. I initially was hoping to find an agency that could help with many different aspects of digital marketing. I suspect UAWC have more expertise than they admit, but they convinced me to focus just on Google Ads initially and then expand from there.

Are there any areas for improvement?

N/A

Introduce your business and what you do there. 

I’m head of digital strategy for a digital marketing agency based in Barcelona.

What challenge were you trying to address with UAWC Agency? 

We do a lot of work with partners. We made the decision to hire UAWC Agency to provide our clients with PPC services.

What was the scope of their involvement? 

UAWC Agency provides Google Ads services across search, display, and shopping. They work with 2–3 of our clients at the moment. We have a client whose team of developers was trying to sort out an analytics solution for several months. UAWC Agency now provides Google Analytics services for us as well. 

What is the team composition? 

We work with four people in total. Ivan (CEO, UAWC Agency) is my main point of contact. He and I talk about the optimization of our account from a top-level strategic view. 

How did you come to work with UAWC Agency?

I read a review on Clutch that's helped me find them.

How much have you invested with them?

We’ve spent about £15,000 (approximately $18,000 USD). 

What is the status of this engagement?

We’ve been working together around 4–5 months and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We're so happy with their results. Our clients are in some really competitive niches. We know that our competitors pay around £8 per lead and UAWC Agency gets us leads for £3. That’s outstanding in a highly-competitive industry. 

How did UAWC Agency perform from a project management standpoint? 

They're brilliant. UAWC Agency is very responsive and attentive to detail. I'm quite impatient when it comes to working with contractors. I can see that they're working every day on Google Ads. Changes are being made without me having to chase them, which is so refreshing. If we give them a deadline, they come back on that date with what they said they're going to provide.  

What did you find most impressive about them? 

I was very impressed that Ivan provided a solution for analytics tracking. He had it all sorted it out in two days. The quality of their work—especially compared to firms I've used from the UK—is second to none. 

Are there any areas they could improve? 

No, not at the moment. I'm very happy. 

Do you have any advice for potential customers? 

Just do it.

Please introduce your business and what you do there.

We are a media buying company in the UK. I direct and manage all our clients and advertising companies. I am the Director.

What challenge were you trying to address with UAWC?

To get better results, I’m always looking for talent when it comes to PPC to work with native ads, Facebook, and AdWords. I wanted to optimize our strategies. I was driving traffic to the editorials, and my conversion was based on the number of video views in the article. I wanted to get the cost down by optimizing our AdWords campaign, including creating a larger audience and changing the targeting.

What was the scope of their involvement?

They went in and started from scratch, creating new campaigns for the new targeting types almost daily. They blacklisted places that didn’t work and found new audiences. They really helped.

I was very demanding that we didn’t waste our clients’ money. For each of the client's accounts, we now have around 12 campaigns, and it all goes to the same set of URLs. Every campaign is just a different targeting type. Our communication was through Skype every day. They always responded on time, and we never exceeded the budget.

How did you come to work with the UAWC Agency?

I have a contact that recommended the UAWC Agency. I hired them directly.

How much have you invested with the UAWC Agency?

It was more than $200,000 over three months. Our spending changes, but usually per client we spend $3,000 to $5,000 a day.

What is the status of this engagement?

We started working with them in July 2016, and the relationship is ongoing.

Could you share any evidence that would demonstrate the productivity, quality of work or the impact of the engagement?

I had other vendors working for some of my companies before, but UAWC Agency has so far delivered the best results. When we started with them, we had a CPA of $25-$35 bucks per video view because we’re going to a high-end audience. UAWC Agency was able to drop the CPA down to $7 to $10. That’s three times better.

How did the UAWC Agency perform from a project management standpoint?

In the morning we decided when we'd have a call. We use Skype and whenever we have ideas or questions, we just call them. We’re working with them right now on only two or three accounts, so it doesn’t make sense to use a task management tool. We have an agenda for each day, and we review the results in the evening.

What did you find most impressive about the UAWC Agency?

I’ve tried five teams before. So far I’ve given them more and more campaigns because I trust them. They always deliver and work hard. When you say we need to drop CPAs because this is how we get results, they work on it to make it happen. If it doesn’t happen, they come up with strategies to find out a way to accomplish it. They always find a solution. I would vouch for them [UAWC Agency]. I’m super satisfied with my experience with them.

Are there any areas the UAWC Agency could improve?

No, not in my case. The stuff we are doing is very specific; it’s promotional products. It’s more financial press releases. My niche is very challenging, but they still succeeded in impressing me with the results.