UAMASTER

Please describe your company and your position there.

I work as a Communications and Partnerships Head for the World Wide Fund (WWF) in Ukraine. WWF is one of the most influential environmental organizations in the world, being present in more than 100 countries

For what projects/services did your company hire UAMASTER?

We were looking at several areas:

• How we can optimize the work of our social media channels in Ukraine taken the limited resources
• Most effective ways to hit our targets on reach and engagement (within the digital strategy)
• Receiving professional support for managing our online ads campaigns
• As a non-profit environmental organization we were looking for a partner who is sharing our values and could be ready to invest its time and expertise on searching for the best solutions for WWF

What were your goals for this project?

The key goal is to increase our reach and engagement with the as little resource as possible

How did you select UAMASTER?

I have personally known UAMASTER as one of the top digital agencies for over 10 years already, also a great deal of work is done by the company experts to educate and professionalize the market on effective digital approaches. One of the reasons to turn to UAMASTER was not just their huge experience but a value base that they manifest over the years

Describe the scope of their work in detail.

We started with a thorough analysis of WWF-Ukraine's social media channels and a list of recommendations to improve those, both technically and content-wise

We have chosen UAMASTER as our online advertising expert and since the beginning of autumn have held several short-term campaigns promoting our key programs in Ukraine. A large shared focus was on fine-tuning the target audiences (we have got quite a complicated profile for TA) and analyzing the results. Currently, we start planning the optimal WWF 's an online advertising campaign for the New Year

One of the most valuable work that has been done with us was consulting on how to increase our reach and engagement purposes through a combination of digital channels. Basically, these recommendations have been laid as a ground for our digital planning this year. Worth saying that the consulting part is being provided by UAMASTER to WWF pro bono as their investment into the work on nature conservation that we do in Ukraine.

What was the team composition?

We have worked closely with at least 3 experts from the UAMASTER team - the CEO (on consulting part), social media expert, and an online advertising expert

Can you share any outcomes from the project that demonstrate progress or success?

We have changed our digital planning for this year and felt much more confident and conscious on what we are doing and why. We have already increased engagement indicators and general reach (good quality reach) I also observe the development of our team's digital specialist, who has been quite new to the field. She gets invaluable support for becoming more effective in the digital position

How effective was the workflow between your team and theirs?

I am content with it. Communication is constant and immediate with regular zoom meetups and the possibility to ask questions

What did you find most impressive about this company?

• Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.
• Attentiveness to nuances of the context that we work with and a focus on goals
• Friendliness

Are there any areas for improvement?

Cannot say really... It is not that I want to make it a cheesy review, but really I cannot think of any at the moment

Please describe your company and your position there.

Epson is the world leader in creating quality images by innovative products . Our mission is: to make life of users all over the world brighter and more saturated, offering them compact, reliable, environmentally-friendly technologies that are implemented in a variety of devices. Epson - No. 1 in the market of inkjet printing and projection equipment of Ukraine (in value according to information from independent analytical agencies IDC Research, Future SourceConsulting, InfoSource Ukraine, 1QCY2019).

For what projects/services did your company hire UAMASTER?

Epson has been cooperating with UA-Master since 2004 on the complete package of online services: 1) creating a short and middleterm digital marketing strategies; 2) implementation of online advertising campaigns (media and contextual), from creating a media plan to detailed data analysis; 3) design of web-materials for advertising campaigns and analyzing their effectiveness; 4) website development&support.

What were your goals for this project?

1) Growth and retention of market share 2) Launch of new products at Ukrainian, Moldavian, Belorussian markets 3) Increase a product awareness among Ukrainian, Moldavian, Belorussian markets

How did you select this vendor?

The vendor was selected by tenders. Our company focused at the balance between a quality of the digital services/ an experience at the target markets/ pricing policy. Every year Epson conducted the tender and the best services was provided by UA-Master.

Describe the scope of their work in detail.

The agency implemented the newest marketing technologies during the years of the cooperation. The strategy contained the most modern and innovative instruments and channels of digital marketing according to the goals of our company.

What was the team composition?

The agency shares the principles of a single entire window - all communications were provided by an account manager. But the team has a lot of a professionals, incl. a web-designers, a programmers, a media planners, an analysts and an account managers and directors. The team contains the full range of specialists.

Can you share any outcomes from the project that demonstrate progress or success?

Of course, there are lot of them. But the most significant example of the effective partnership is the launch of new printing solutions in 2011 and promotion of these series of products during next 8 years. The advertising campaigns of the line-up have high effectiveness and the market share Epson at inkjet market will grow since 36% till 63% in value.

How effective was the workflow between your team and theirs?

Fully effective. Epson team and an account manager communicates by the e-mail, calls and meeting. All requested had reactive and qualitative feedback. The account manager always proved the correctness of the proposed strategy. The reports were created in a terms. The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.

What did you find most impressive about this company?

The most experienced staff, own digital marketing school with different variety of courses, proactive business position at Ukrainian market.

Are there any areas for improvement?

Nothing to improve. UAMASTER is a leader among digital marketing providers.

Please describe your company and your position there.

Fred has been providing corporate catering since 2015: daily office lunches and event's catering services. We'll deliver 70 delicious European and Asian dishes at your office.

For what projects/services did your company hire UAMASTER?

We hired UAMASTER for several projects which required a professional digital marketing agency to guide and support our “digital” progress.

In particular, UAMASTER assisted us in specific areas of SEO-optimization, PPC, content creation, analysis of our online performance, media planning, online advertising campaigns.

What were your goals for this project?

At the first stage, we increased brand awareness. Then we focused on leads generation.

How did you select UAMASTER?

We did online research of digital agencies and then conducted interviews with our top selections. We interviewed three agencies, eventually selecting UAMASTER.

Describe the scope of their work in detail.

UAMASTER executed for us the following scope, but not limited to the below: PPC planning & management, web analytics, SEO advising, SMM & PR advising.

What was the team composition?

An account manager, designer, copywriter, media planner and PPC specialist.

Can you share any outcomes from the project that demonstrate progress or success?

We managed to successfully launch our new range of products and services within a tight timeframe. We recorded a steep rise in sales and revenues due to the success of chosen digital strategies.

How effective was the workflow between your team and theirs?

Top communication skills and methods, 10 out of 10. Always on time and up to date reporting and analysis, both qualitative and quantitative.

What did you find most impressive about this company?

They're a close team of professionals always willing to communicate, cooperate, and improve client experience and always meet deadlines successfully. All of their recommendations are also incredibly useful.

Are there any areas for improvement?

None as such. Certainly UAMASTER one of the TOP of the Ukrainian digital marketing market.

Please describe your company and your position there.

I am head of retail at a cosmetics company, a leader in plant-based and botanical beauty products. The company conquers the hearts of its clients with effective cosmetic and perfumery since 1959. Products base is made of carefully selected herbal ingredients and all production stages are 100% peaceful with the environment. The company's main aim is taking care of women’s beauty. Since the brand's inception - cultivation, production, and selling are done independently by the company. Exceptional quality and friendliness with the environment are guaranteed. Our company makes beauty easy of access to every woman. The company entered the Ukrainian market in 1992.

For what projects/services did your company hire UAMASTER?

We were looking for a partnership with digital-agency, that could help us create a strategy for both performance goals and branded campaigns.

What were your goals for this project?

Our aim was to increase awareness of the brand and raise sales. Also, we needed a partner, who could provide all the necessary content and creatives for campaigns.

How did you select this vendor?

Our colleague had a positive working experience with UAMASTER, so he recommended this agency. We send our request and after a short briefing, we saw that their team is really interested in understanding the goals and specifics of our business, and this approach was a great advantage over other agencies. Further, their team developed a strategy and media plan for future promo activities with detailed KPI forecasts that we needed to achieve.

Describe the scope of their work in detail.

1. Develop strategy and media plan
2. Setup web-analytics
3. Create all the necessary creatives for the campaigns
4. Set up and run outreach and performance campaigns
5. Daily optimize campaigns
6. Provide weekly status on the progress of the campaign, as well as plans and recommendations for the next period (including testing of new tools)
7. Final reporting

What was the team composition?

• Strategist
• Media-planner
• PPC-specialists
• Web-analytics expert
• Creative copywriter
• Art director
• Account manager

Can you share any outcomes from the project that demonstrate progress or success?

-41.6% decreasing of CPO, +250% increasing ROI, +32% lift in brand awareness

How effective was the workflow between your team and theirs?

Twice a week we communicated with their team via our assigned account manager to discuss the latest results of campaigns and coordinate changes and adjustments. We received all answers and needed information promptly, and we felt a proactive attitude during all period of partnership.

What did you find most impressive about this company?

They have a strong team of specialists working for the result who are ready to help with a variety of situations.

Are there any areas for improvement?

No

Please describe your company and your position there.

I work as a digital brand manager for Royal Canin (Mars Incorporated).

For what projects/services did your company hire UAMASTER?

We hired UAMASTER for a variety of services, including PPC, SEO, and search engine reputation management (SERM). We also asked them to perform web design, development, and analytics. Regarding media services, we brought them on to do media planning as well as implement display and video campaigns.

What were your goals for this project?

We wanted to increase brand awareness by implementing targeted media campaigns that reach our target audience. This would convert visitors into buyers and increase our sales. 

How did you select this vendor?

We selected UAMASTER by tender.

Describe the scope of their work in detail.

To achieve the media campaigns, they managed the media planning and executed an always-on search approach. UAMASTER also developed relevant landing pages and calculated campaign KPI optimizations and analytics. 

What was the team composition?

We had a creative director, a PPC manager, a web designer, a UX designer, a copywriter, a project manager, a media planner, and an account manager.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen incredible results associated with our PPC and display and video campaigns. UAMASTER has helped to generate impressive reach and conversion from those operations. Also, our traffic and brand awareness has increased.

I’ve had the pleasure of working with our strategic partner UAMASTER for approximately four years now.  Most importantly, we are always confident in the high quality and cost efficiency of our ad campaigns and other related services they provide.

How effective was the workflow between your team and theirs?

The team has high-level professionals. They’re knowledgeable, creative, forward-thinking, proactive, and responsive. We are eager to work with them on future projects.

What did you find most impressive about this company?

They’re a client-oriented team that provides good value for money. 

Are there any areas for improvement?

No.

Please describe your company and your position there.

Over the 14 years of being on the market, ZDRAVO has become one of the leaders in the Ukrainian pharmaceutical market. It specialises in the exclusive promotion of medicinal products and medical equipment in the territory of Ukraine.

For what projects/services did your company hire UAMASTER, and what were your goals?

We were launching a new pharmacy product Nyda in Ukraine and needed a full-service digital marketing agency to take the lead. They focused on Search, Display and Social media advertising. By doing this, we hoped to grow brand awareness and drive sales for our new product.

How did you select UAMASTER and what were the deciding factors?

We had good experience with UAMASTER in previous projects for different products. We also received good feedback from colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

UAMASTER executed for us the following scope, but not limited to the below: Digital launch planning, web analytics setup, design of visuals. Display, Search and Social advertising management (Google Ads, Facebook Ads) and reporting.

How many resources from the UAMASTER team worked with you, and what were their positions?

We work with an account manager, designer, media planner, PPC specialist and web analyst.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to UAMASTER's for high professional qualities, responsiveness and fast communication. UAMASTER digital agency promptly created visuals and started an advertising campaign for product launch Nyda. We got the first results very quickly.

They work fast and are involved. I hope for further fruitful cooperation and I wish the team to keep the bar at the same level and success.

How effective was the workflow between your team and theirs?

First and foremost they listen. They fully understand our business goals. They provide us with detailed reports and comments. I have no questions as to what they are doing or charging me for. The entire team is literally a phone call or email away.

What did you find most impressive or unique about this company?

The measurable results, accountability and superior customer service were impressive in the workflow. All of their recommendations are also useful.

Are there any areas for improvement or something they could have done differently?

No. I'm fully satisfied. Great job!

Please describe your company and your position there.

Digital Marketing Specialist, Retail Company, European Man Underwear

For what projects/services did your company hire UAMASTER?

PPC advertising for online store

What were your goals for this project?

Sales increasing

How did you select UAMASTER?

I know about UAMASTER on the recommendation of my friends involved in digital. After that I received training in UAMASTER digital school and made sure of they are professionals in digital sphere. Besides, their media-plan of PPC advertising development was most optimized among other agencies.

Describe the scope of their work in detail.

complete analysis of company`s digital tools before starting work / Google Analytics, Google Tag Manager, Google Ads set up

What was the team composition?

the main part of the communication is through account manager

Can you share any outcomes from the project that demonstrate progress or success?

our sales have increased 3 times and continue to increase

How effective was the workflow between your team and theirs?

Effective enough to reach high results in short period of time

What did you find most impressive about this company?

This agency is very professional in PPC advertising

Are there any areas for improvement?

I didn`t see such area