Integrated agency with content at its heart.
TVC Group has been using words, images and particularly moving image to tell stories for our clients for nearly 20 years. We help brands build their reputation through emotional connections and solve their communications problems. And we do it all over the world.
We have our own in-house producers and editors working alongside our creative and media relations teams to deliver compelling moving image content-driven campaigns. Our media teams are modelled on a 24hr global news room - constantly monitoring for opportunities and with a wealth of experience in planning and managing news creation and distribution.
Everything we do is underpinned by insight, creativity and commercial rigour. We believe in knowledge before assumption, we value brain count over headcount and out-thinking over outspending. Crucially, our approach is channel neutral, so we’re always thinking in every possible direction.
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Otis - Made to Move You
Brief
We were called on board to develop and execute a disruptive campaign platform to bring to life a key sales event at The Tate in London, in October, introducing and reintroducing customers to new OTIS products, and exciting employees across the UK.
Intelligent Solution
We devised the central platform Made to Move You, designed to shift the perception of a lift being just for utility. A radical departure from anything OTIS had done previously, our creative provided a unique emotional positioning and enabled storytelling around the end user experience.
Embracing the Made to Move You strategy, we commissioned street poet James Massiah to create a script for an emotive brand film which looked behind the elevator doors and uncovered stories of love, friendship and new beginnings.
The film tells micro-stories of people’s lives: a nervous young man going for his first job interview; an old man clutching a bunch of flowers; a young woman surrounded by packed boxes; a future couple
Outcomes
More than 150 key customers and 50+ senior employees attended the launch event, generating positive feedback.
The film clocked up 640,000 completed views for a relatively low spend. 89% of people watched the Made to Move You film to the end, (well above the benchmark of 60%-65% completed view rate), with impressions on 350+ sites.
A microsite, which housed content from the film to the event itself, generated 386,000+ site visits.