Could you share any statistics or metrics from this engagement?
It has completely revolutionized the way our client partners with their vendors. In the travel industry, you have to impress vendors. If you can prove to them that if they give you money you reinvest it well for them and increase their sales, they will give you a co-op budget to work with. In travel, that's a very limited budget, and it's based on percentage of sales. They gave us twice the co-op that the company had ever received. That amount has tripled per year. Our sales for each of the vendors that we work with has increased anywhere from 17 percent to 25 percent solid across the board above market trend each year. In travel, that's significant. This past year, travel sales were flat across the United States, but ours were up about 25 percent. A lot of that is because of Tuva Interactive's work. We started online advertising, and we coordinate it with microsites as well as with landing pages on our site. We're able to build a network from which to market. We now have people hitting our website every month from 50 countries. We have a good national presence, and we have targeted marketing in 20 different cities. Their business model has changed considerably.
How did Tuva Interactive perform from a project management standpoint?
Their project management skills are one of the reasons I love them. They're very organized, and they document really well, which is key. We will share the documentation and moving things back and forth to ensure everybody's on the same page with all the details.
What distinguishes Tuva Interactive from other providers?
Their pricing is fair, they're honest, they're good to work with, and they're flexible. I find with most clients you start a project, they kind of understand what you're trying to achieve, but they don't thoroughly understand it, and they don't gain that knowledge until you're far enough into the process that they start seeing things they didn't understand. They come up with new ideas. Then, they're midstream and wonder if they can change it. Some developing companies can't do that. Some that won't and some that can to different degrees of success. Tuva's very good at that. Their design team is real good, too.
Is there anything Tuva Interactive could have improved or done differently?
I really can't think of anything that should have been done differently. Compared to other companies I've worked with in the past, they're better in every respect. They're price fair, and they deliver the goods.