Branding, design and video.
We’re Turtle and Hare. We create exciting visual identities and creative video content for passionate, independent brands. We enjoy building relationships with brands as they grow into successful independent businesses. Collaboration is key: your passion is our chance to discover something new. We encourage creativity: your business’s best interests will be kept at the heart of our creative and functional problem-solving. Let’s push the boundaries: let’s build something fun together.
The creative team behind the Leeds trifecta of destination bar and venues—Belgrave, Waterlane Boathouse and Headrow House—asked us to turn their new acquisition, the Beck & Call, from outdated Yorkshire pub into a contemporary, family friendly venue offering cask ales and locally sourced, home-cooked pub grub.
We were tasked with the creation and roll out of a lean visual identity suitable for large exterior signage, menus, interior artwork and social media content. The brief was to work with a traditional pub graphic language but retain the contemporary flare of the clients existing portfolio.
See the full case study here : https://www.turtleandhare.co.uk/projects/beck-call-branding/
Our challenge here was to appeal to a mixed audience of new families, young adults and traditional pub goers.
Chef Tim Longden was eager to bring what he had learned from authentic Jamaican cuisine over to the UK and introduce West Yorkshire to proper moreish yard food.
For this project the client wanted the brand identity to embrace and celebrate Jamaican culture, paying homage to fresh island ingredients, traditional cooking methods, and cultural design touch points. To understand the core values we spent time with the client learning about these individual elements.
See the full case study here : https://www.turtleandhare.co.uk/projects/soul-shack-jamaican-street-food-branding/
For Soul Shack we used reclaimed driftwood, oil drums and used zinc roofing as a large part of the brand identity. These experiential factors—burning pimento wood under a hot zinc roof, fresh herbs in tin cans—reinforced the realities of the island-style social eating culture that Longden enjoyed cooking for.
Soul Shack asked us to create and roll out a full social media pack including IG story posts, event invites, as well as custom posters, menu boards and exterior signage. Video has allowed us to capture the full visual experience of Longden’s intricate culinary skills and share it with his growing network. Our confident filmmaking aesthetic and intricate use of storytelling lets us weave the personal with the professional, the magical with the awe-inspiring.
A series of videos that promote the heritage walking tours of the Piece Hall by Turtle and Hare
Originally founded on a small Bradford side street, Prashad has grown into a multi award-winning restaurant, becoming the only 2 star AA & Michelin Bib Gourmand Indian Restaurant in Yorkshire. Quite the mouthful—but wait until you taste their food!
For over 20 years the family built their reputation on serving flavourful Gujurati snacks until moving into their new restaurant in Drighlington, 2010. The restaurant is now run by the second generation family.
See the full case study here : https://www.turtleandhare.co.uk/projects/independent-indian-michelin-restaurant-branding/
We were commissioned by Chapter 81 to take their existing branded collateral and gave it an exclusive premium look and feel. The approach was to highlight both the food and the family history through photography from the talented Ben Bentley, which was paired with a stripped back colour palette of jet black and vivid pink to catch the attention of Prashad’s new emerging customer base.
The video content we provided for the client was used to highlight the brand’s core message as well as drive sales to alternate income streams, such as taster experiences to blur the line between customer and chef.
The rise of craft beer over recent years has not only highlighted the triumph of flavour, taste and expertise over mass-market blandness, but has also made a new audience aware of the unique and artisan approach to marketing and packaging—the craft of visual language.
See the full case study here : https://www.turtleandhare.co.uk/projects/pumped-craft-beer/
Pumped, a crowd funded art book from authors Ashley Kollakowski and Andrew Emery, is a celebration of this aspect of the business, assembling over 100 examples of UK and European design and illustration from independent breweries including Mikkeller, Cloudwater, Fivepoints and many more.
Our brief from Kollakowski and Emery was simple: create a warm and playful visual identity for their campaign, and design rewards for those who pledged to back Pumped.
From a home kitchen, to a street food truck to a cafe within Leeds Kirkgate Market. manjit now wants to take the next step, and with your help, open Manjit's Kitchen & Bar. Video by instagram.com/turtleandharestudio
A video capturing Waterlane Boathouse's summer series of street food events.
Getting asked to refresh an existing band is an exciting opportunity for us. We enjoy the challenge of following the road not taken.
Bush Nook tasked us with updating their simple aesthetic, asking us to create a reliable brand that could provide its customer base with a comfortable stay and valuable information about the local area. Steeped in history, the Bush Nook farmhouse was built is 1760, just a stone’s throw from Hadrian’s wall.
The original farmstead, Gilsland, expanded twice, once in 1811 and again in 1849, ‘borrowing’ from the wall’s fortification.
See the full case study here : https://www.turtleandhare.co.uk/projects/bush-nook-hotel-brand-design/
Follow Doh'Hut as their donuts become the winning dish at the British St. Food Awards.
The Brick Box is an artist-led CIC with a socially engaged, location-based practice, and they approached us to produce a visual language for Bubble Up, their a city-wide water themed arts event. The brief: create a brand that fused David Bowie with Disco, holographic with the unforgettable.
Our challenge was to ensure we delivered a variety of assets needed to promote and facilitate a successful, exciting event, branding that sought to inspire, and be accessible for, a wide demographic. We created a variety of digital promotional graphics that could be used by the client and all collaborators involved.
See the full case study here : https://www.turtleandhare.co.uk/projects/bubble-up-arts-council-event-branding/
For this we ensured branding was lean and consistent, easy to roll out across each social platform. Print designs included a full event programme, event map, flyers, posters, badges and events signage.
As a new mother working in California, our client had the vision of creating a clothes brand that parents could trust and kids adored. Mini Isme implements a sustainable manufacturing model, investing in local manufacturers that run fair labour practices. The company ensures each product is made with certified organic materials, using processes which are not damaging to people or the environment.
See the full case study here : https://www.turtleandhare.co.uk/projects/mini-isme-sustainable-clothing-branding/
The visual identity for the brand had to appeal to both parents and children, with their core aim reflected in the design. Our challenge with this project was to avoid preconceptions of organic clothing and create a playful identity that was functional, stylish and, above all, sustainable. We approached this with a bold icon to mirror the values of growth within Mini Isme, a simple statement that would complement the quality and design of the product without appearing garish or hackneyed.
The assets we created needed to match the enthusiasm and creativity of children, using the brand to encourage play and the education of sustainable products.