Company Naming and Rebranding Agency

Gold
VERIFIED

Tungsten Branding provides company naming and branding services geared towards entrepreneurs, consultants and startups. In addition Tungsten specializes in rebranding growing businesses that have outgrown their original identity.  Most of these firms are in the IT, financial and medical industries. Tungsten is known for brand name creation that aligns the client company name and messaging with its core capabilities and values.

Tungsten Branding has created over 250 regional, national, and international brand names for companies, products and services. Company president Phillip Davis, is a frequent keynote speaker on the topic of "Brilliant Brand Marketing," and has written for, or been quoted in, Forbes, Entrepreneur.com, Inc.com, The Wall Street Journal, AdAge, The Washington Post and Business Week magazine. Phil is also a contributing author on the Forbes Agency Council. 

For company naming & branding enthusiasts, Tungsten hosts a live global branding podcast featured on iTunes, each Thursday at 12 noon EST and 9am PST, entitled "Brilliant Branding." Tungsten also offers Wattson Brand Clarity workshops for teams looking to first clarify their mission and purpose before naming or rebranding their business. 

For those on a tight budget or timeline, Tungsten offers a selection of "business ready" brand names at www.FlipswitchBrands.com, complete with matching logos, tag lines and .com domain names. 

 
$10,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
Brevard, NC
headquarters

Portfolio

Key clients: 

Tungsten's posseses a diverse portfolio of branded clients from a range of industries. These include...

  • PODS - The global moving and storage franchisor
  • TeamLogicIT - A national franchisor with over 100 locations
  • RallyHouse - An athletic fan apparel chain with 60+ locations
  • StarMark - Manufacturer of pet training supplies
  • DoubleCross - Premium vodka 

 

 

 

Reviews

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Rebranding for Dispensed Beverage Company

"They work quickly and provide a valuable service."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2017
Project summary: 

Tungsten Branding created and presented multiple name options for an existing beverage product, engaging in several rounds of graphic design/basic web layouts based on in-house feedback. 

The Reviewer
 
100-200 Employees
 
Houston, Texas
VP Marketing & Product Innovation, Beverage Company
 
Verified
The Review
Feedback summary: 

The company president selected Tungsten Branding’s idea for the product line due to its suitability and originality, and customers shared overwhelmingly positive reactions. The team’s affordable pricing, clear communication, and pleasant demeanor helped the relationship succeed. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the VP of marketing for a dispensed beverage company.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire Tungsten Branding?

We needed to create a new brand to replace a current product line.

What were your goals for this project?

Through this new brand, we wanted to convey our premium positioning in the marketplace.

SOLUTION

How did you select this vendor?

We chose Tungsten after using another company to come up with some naming options. That company didn’t specialize in brand name creation, and the options they presented reflected that deficiency. We chose Tungsten based on their affordability and strong customer reviews on their website.

Describe the project in detail.

They gave us several rounds of name options, all with graphics and reasons behind the brand. After each round, we provided feedback on what we liked and disliked for each name to guide the next round of development. We weren’t judging their creative or logo design, but as part of their service, they presented each name option in a basic webpage layout to allow us to visualize the branding.

What was the team composition?

Three people participated in the concept presentations for each round. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We presented the top four ideas to the company president for final approval. Two ideas were developed in-house, and two were from Tungsten. The brand name that we chose was Tungsten’s idea. We just launched the brand at the NACS [National Association of Convenience Stores] and received positive feedback from our customer base. We are replacing a popular brand and expected to have some naysayers, but so far we’ve been pleasantly surprised.

How effective was the workflow between your team and theirs?

The Tungsten team communicates well. They have a quick turnaround time and managed our requirements clearly. They exceeded our expectations in the number of concepts they presented and in their responses to our feedback and questions.

What did you find most impressive about this company?

They work quickly and provide a valuable service. The whole team is really easy to work with, and they provided several good choices for our team.

Are there any areas for improvement?

I can’t think of anything since the communication was so clear. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Florida
ID
P99000111400
Date of Formation
Jan 20, 2010
Source
North Carolina Secretary of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
31
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
July 23, 2019