Design with the Future in Mind - Web Social Mobile

In 2018 Transfuture was awarded Best Overall Design of an Online Publication by the City University of New York (CUNY) Graduate School of Journalism.

We design fully custom professional websites and mobile solutions for small businesses with big ambitions.

 

Our design work spans a spectrum of sectors such as cultural institutions, financial services, banks, staffing, insurance, marketing, publishing, art handling, real estate, software, robotics, commodities trading, pharma, entertainment, cybersecurity, product research, cloud computing and more.

 

We often work with companies in the B2B sector perhaps best described as “professional services”. Many of our clients are experts at what they do, but their websites suggest otherwise. We lead the effort to rehabilitate our client's brand and develop a new web presence that positions them at the top of their industry.

 

The strength of our strategic process is rooted in our deep experience and systematic thinking. Our clients know that they're ensured a high quality outcome. 

 
$25,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2005
Show all +
Brooklyn, NY
headquarters
  • 18 Bridge Street
    Brooklyn, NY 11201
    United States

Portfolio

Key clients: 
Inc.com, AARP, United HealthCare, Fluent, Inc., Volvox Labs, Nevakar, Paragon Coffee, Upstart CoLabs, Mansueto Publishing, DRG Search, Adspace Networks, The Bridge, Nopsec, RRU Research, Permanent Citizens Advisory Committee to the MTA (PCAC), Reflexions.co, Noviant, Inc., National Youth Transitions Center, Oticon, and the German State of Bavaria U.S. Offices for Economic Development
Valued Voice - Connecting Tastemakers to Advertisers Image

Valued Voice - Connecting Tastemakers to Advertisers

Valued Voice

Valued Voice connects tastemakers to advertisers, agencies, and brands. Their influencers select sponsored content from hundreds of offers in over twenty verticals and share it on their websites, YouTube channels, and social media.

The new website was just part of a greater rebranding effort by the company which included renaming and redesigning their logo and other marketing

materials.

Visit: https://valuedvoice.com/

 

The Bridge - "Our Business is Brooklyn" Image

The Bridge - "Our Business is Brooklyn"

The Bridge

The Bridge is a new web destination dedicated to covering business in Brooklyn, New York City’s most populous and innovative borough. 

Their hournalists have written and edited for Time, Fortune, the New York Times, the Wall Street Journal, the New Yorker, CNN, Yahoo Finance, the Daily News, Curbed and other media.

Visit: 

Mansueto Ventures - Publisher of Inc. and Fast Company Image

Mansueto Ventures - Publisher of Inc. and Fast Company

Inc. is a leading business magazine published by Mansueto Ventures in New York City. Its focus: “America’s Most Extraordinary People. The World’s Most Dynamic Businesses”.

We collaborated with Inc.’s in-house team to rethink their entire advertiser resources website and simplify the discovery of everything from ad specs to event details.

We Delivered

Identity / Logo Design


Interface Design
Responsive Design for Mobile
User Experience / UX
Wordpress CMS

Visit: http://mediakit.inc.com

Adspace Networks Image

Adspace Networks

Adspace Networks is the nation’s largest digital location-based video network covering 72% of the U.S. population and 98% of all digital screens in malls.

When Adspace decided to completely overhaul their website as part of a new growth strategy, they looked for a web development partner with deep B2B experience and a highly personalized approach to project management. We worked with Adspace to produce an entirely fresh

design that reflects their market dominance. The result is a vivid, approachable and informative web presence that’s custom tailored for a highly niche business audience.
State of Bavaria Image

State of Bavaria

State of Bavaria

The State of Bavaria, Germany is home to global players such as Adidas, Allianz, Audi, BMW, MTU Aero Engines, MAN and Siemens. Bavaria.org has been in existence since 1999 and offers U.S. companies a wealth of services for all stages of setting up successful business ventures in Bavaria.

We Delivered

Custom Messaging Strategy
HTML / CSS
Interface Design


Responsive Design for Mobile
Social Media Feeds
User Experience / UX
Video Integration
Wordpress CMS

Visit: http://bavaria.org

Vinfluence - A New Wine Club with a Philanthropic Twist Image

Vinfluence - A New Wine Club with a Philanthropic Twist

Vinfluence

Vinfluence goes off the beaten path to find the true artisans, independent vintners and under the radar wineries making wine because they love the art of it. They seek wineries whose practices in the vineyard are sustainable and organic. And there's a philanthropic twist as well. For every bottle delivered to their subscribers, Vinfluence donates 10% of profits to Charitable organizations

such as City Harvest and Fiver.

We Delivered

Brand/Logo Design

Custom User Interface Design

Custom Stripe Connect Integration

Shopify Integration

Visit: https://www.vinfluencewine.com

Reviews

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Microsite WordPress Dev for Publishing Company

“I can always reach the principals at Transfuture, and they make sure that we've got good people working with us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Ongoing
Project summary: 

Transfuture designed and built a WordPress marketing site, including copy and photos that fit brand guidelines. The team created additional marketing materials including a press kit and sponsored ad units.

The Reviewer
 
51-200 Employees
 
New York, New York
Jason Tagg
VP Engineering, Mansueto Ventures
 
Verified
The Review
Feedback summary: 

The site has lasted longer than expected, and training enabled internal staff to consistently maintain it. Transfuture negotiated stakeholder challenges and streamlined communication with sponsors. As a small agency, they exerted remarkable efforts to yield quality deliverables within deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of Mansueto Ventures. We publish Inc. Magazine and Fast Company Magazine, as well as our website, Inc.com.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Transfuture?

Our core website is the main source of marketing projects we've worked on with Transfuture throughout the years. The process of developing marketing collateral, specifically our press kit, involves a lot of to and fro between our various business units. They helped us streamline this process, and coordinate with our sponsors to create ad units. We lacked the in-house expertise to develop the special functionalities required for some of these projects.

SOLUTION

What was the scope of their involvement?

Transfuture has been involved in developing our marketing materials since the very beginning. To kickoff this endeavor, they took the scope of the project and wireframed initial designs. The team recommended useful ideas for branding, logos, and colors. As we build out the final site, they added selective copy and photos to the pages. Working with our design director, they tweaked the layout in line with our brand guidelines, and she approved the final version. Our marketing site is built on WordPress, and their developers trained our team on how to update that site.

What is the team composition?

I've worked directly with their principals, Joe and Erin. My team has also worked with some of their WordPress engineers.

How did you come to work with Transfuture?

I've worked with Transfuture for about 15 years total at various companies prior to my position here. I appreciated their timeliness and the energy they'd put into those projects, so I brought them on as a vendor at Mansueto Ventures.

How much have you invested with them?

For smaller, ongoing projects, we spend around $1,000 a month. The larger project cost between $15,000 and $20,000.

What is the status of this engagement?

Our project began in January 2015, and development work on the marketing site is ongoing. Once that's completed, we'll likely be engaging with them again sometime in the second quarter of this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As planned, we've been able to maintain and update the site for the last couple of years since it launched. It has actually lived beyond its shelf life, which is great. We had intended to relaunch long before now, but it's lasted just fine, and we've been able to make our own updates. They delivered the project on time, and handled challenges we experienced with various stakeholders.

How did Transfuture perform from a project management standpoint?

They have a good process in place, and it’s a real strength of theirs. We spoke mostly through phone and e-mail, and they used our internal Basecamp account for the design approval rounds. I’m not sure how difficult we are compared to other clients, but we have a nice rhythm for ongoing work. The bigger media kit project involved several different stakeholders, so their ability to manage the communication process was really valuable.

What did you find most impressive about them?

I appreciate their flexibility to move with us as projects change. That's very valuable to me; they're not rigid, which is almost always a great thing. They're a small agency, so I know they must be working arduously to keep everything moving along. A larger agency might push us down to junior staff who don't really know what we’re doing. I can always reach the principals at Transfuture, and they make sure that we've got good people working with us.

Are there any areas they could improve?

When we work on a compressed timeline, it can be difficult for them to make super last-minute changes on time. They have no problems with predefined deadlines, though, nor with projects that are running smoothly. Sometimes we needed resources a bigger agency could have potentially pulled in on short notice.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'm very happy to do so.

Design Partner for Digital Agency

“They maintain consistency with existing branding materials… [and] always set expectations correctly.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2002-Ongoing
Project summary: 

For over 15 years, Transfuture has played a role in diverse projects with a digital innovation lab. They provide design services within a variety of platforms and frameworks to improve UX and branding.

The Reviewer
 
11-50
 
New York, New York
Daniel Leslie
Partner, Reflexions
 
Verified
The Review
Feedback summary: 

Their broad experience across different industries translates to client satisfaction. They are aware of emerging design trends and are willing to listen to aesthetic direction. Nimble and adaptable, they respond quickly and provide good value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Reflexions is a digital innovation lab. We help clients grow through digital products and web and mobile platforms. I am a principal, in charge of client relationship management and business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Transfuture?

We wanted to tap into their design capabilities, especially related to UX, visual design, and branding.

SOLUTION

What was the scope of their involvement?

They’ve played a role for us on a number of projects and have helped with things like content strategy and copywriting. We use them primarily for their design services but the work they do for us is really diverse. Projects they’ve assisted with include website rebuilds and launches for a top-five grant making foundation, a non-profit film center, an independent and avant garde cinema promoter, and a stock photo exchange site.

Primarily, they work on website architecture, including sitemaps and content models; UX design, including page layout, user journeys, and visual design; and branding or design direction for clients. They help produce final assets in a wide array of platforms and frameworks, including WordPress, Drupal, and Ruby on Rails. We also build in open source technologies. Laravel is our primary platform on PHP.

What is the team composition?

We work primarily with Joe [Managing Partner, Transfuture] and Erin [Creative Director, Transfuture]. We’ve worked with one other member of their team as well.

How did you come to work with Transfuture?

They reached out to us a number of years ago, possibly after seeing an article about us in a local paper. We met with them a few times to learn more about their services and capabilities. We engaged with them on smaller projects initially, which grew in size and complexity.

How much have you invested with them?

Our total investment is between $300,000 and $500,000.

What is the status of this engagement?

We’ve worked together for over 15 years. Our relationship with Transfuture goes back to 2002, possibly 2001. We recently completed a project together last year and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback on their work is generally positive. They have broad experience across different industries, which translates to client satisfaction. Their awareness of emerging trends is impressive, as is their willingness to listen to client aesthetic direction. They maintain consistency with existing branding materials across mobile and desktop platforms.

How did Transfuture perform from a project management standpoint?

They typically work as part of our team. We don’t rely on them too much for management, but they are reliable and organized when the work on their own. Email and Slack are our principal modes of communication. They also come in occasionally for in-person meetings and presentations.

What did you find most impressive about them?

They’re really nimble and adaptable, and flexible with meeting budgets and deadlines. They’re responsive and provide a good value.

Are there any areas they could improve?

There’s nothing in particular that needs improving. Sometimes they’re very busy, but they always set expectations correctly.

Do you have any advice for potential customers?

This is true of any project, but make sure you have a clear process for making decisions and providing feedback. Have clearly defined stakeholders for approvals and be sure the you can operate efficiently. Administrative overhead can be a challenge with larger organizations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Branding for Market Research Firm

“They know what type of website a small or medium-sized business needs and how the site should be used.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2016
Project summary: 

Transfuture helped develop a new brand’s identity by designing a logo and a WordPress website. They also redesigned an existing site to highlight the new brand, as well as that site’s corresponding logo.

The Reviewer
 
11-50 Employees
 
Brooklyn, New York
Tom Livia
Partner, RRU Research
 
Verified
The Review
Feedback summary: 

The well-received new brand is presented prominently across multiple platforms, which helps the facility stay busy. Transfuture’s curiosity, customer-centric approach, and technical acumen allows them to deliver quality solutions at reasonable prices.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and partner of RRU Research, a market research service provider. We conduct focus groups and other types of market research for various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Transfuture?

We had just opened a research facility in Manhattan that we were putting under a slightly different brand name, so we had to redesign our original website. We were looking for a company to help us develop a new brand, look, and logo, and build a new website that featured the new facility. We wanted our website to be clear and attractive to customers around the world.

SOLUTION

What was the scope of their involvement?

They helped us come up with a new brand look and logo and redesigned our old logo, using colors related to our existing brand and the new brand and facility. Then, they developed the wireframes and created a brand new WordPress website for us that featured our new facility prominently and was SEO-friendly.

What is the team composition?

We worked with Joe [Managing Partner, Transfuture] and Erin [Creative Director, Transfuture].

How did you come to work with them?

I found them online. After looking at some of their concepts and completed work on their website, I decided they'd be a good fit.  

How much have you invested with them?

We had a budget of $10,000 and they stayed within that budget.

What is the status of this engagement?

The project began in January 2014 and was completed in April 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our new facility has been busy and we got great feedback, which is due, at least in part, to the fact that it's presented well on the website.

How did they perform from a project management standpoint?

Before they did anything, they spent time learning about our business. They have a good sense of knowing what is important to the client. Having captured the feel that we were looking for, they managed the project accordingly.

Beyond the standard phone calls and emails, they often came to the location and established a good feedback loop. This kept us up to date with the project in case they were going off-track, which they hardly ever did.

What did you find most impressive about them?

They take pride in what they do, which means they do a better job at it than someone who just designs websites for a living. They know what type of website a small or medium-sized business needs and how the site should be used. They use their expertise to help clients like me make good decisions.

Are there any areas they could improve?

I don't think so.

Do you have any advice for potential customers?

Identify your real goal for having a website and what you want it to do. The more specific you are, the better they can focus on your needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I’m hearing a lot about much more expensive projects. We did pretty well.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer