Healthcare Marketing and Branding Agency
Who We Are. Founded in 1999, we’re a branding and marketing agency focused on guiding the trajectory of healthcare + wellness brands and businesses.
What We Believe. The best way to build a brand that matters is to understand a simple truth – if you want to stand for something, you can't stand for everything. So we put a stake in the ground around the industry segments we know best.
Where We Work. Health systems & hospitals, healthcare services & technology, medical practices, skin care & beauty. These are the organizations and consumer, professional and patient audiences we know best.
How We Approach. Holistically. We craft and align purpose, culture, strategy, design, marketing and digital experience – so everything comes together to strengthen the vital connection between a brand and its audiences.
When Clients Engage Us. For some clients, our growth trajectory begins with launching a new mass market skincare brand or a new destination med spa. For others, it's a health system rebranding, or a repositioning of a professional skincare brand. And still for others, growing volume for one of the nation's largest physician groups of its kind or a disruptive fertility benefits provider through integrated programs of strategy, design, marketing and digital.
Progyny – #3 on Crain’s Fast 50 2018 list and #30 on CNBC’s 2019 Disruptor 50 List, brings together cutting-edge science and the largest network of quality fertility specialists in the nation, to deliver superior clinical outcomes and shorten the path to pregnancy. Our charge was sharpened brand strategy, communication strategy, audience-specific messaging and design across all touchpoints (including award-winning website design) to engage the organization’s three key audiences – employers, employees and providers.
After years of internal debate, Trajectory was hired to work closely with leadership and Board for the rebranding of Cerebral Palsy of North Jersey to Pillar Care Continnum. After more than 65 years, the agency is transitioning to our recommended new name as their patient populations increasingly grow beyond cerebral palsy. Additional deliverables included logo, tagline, visual identity system, guidelines, etc.
Reading Health System, already a major force in Pennsylvania, was acquiring five CHS hospitals and rebranding to Tower Health. As AOR, Trajectory worked early on with system leadership to plan and orchestrate system-wide brand direction, and internal and external launch. Our work culminated in the organization’s integrated (and national award-winning Aster Award and Healthcare Marketing Award)launch marketing campaign – RISING BOLDLY.
ID Care is the largest independent infectious disease practice on the East Coast and the second largest in the U.S. Trajectory engaged with ID Care to grow physician referrals and patient volume by strengthening its digital presence. This began with design and build of a new responsive website, followed by ongoing website optimization and other digital-focused marketing initiatives.
Aquation was brought to market by Dallas-based AB Brands (formerly Advanced Beauty Inc.), whose founder built and sold leading personal care brands Dr. Teal’s, Cantu and Bodycology. Trajectory was engaged given our strong skincare experience to shape the brand concept, develop consumer and professional go-to-market plans, and launch and support new mass-market clinically proven skincare brand Aquation through website, advertising and social media.
Launch, generate inquiries and grow revenue for Tower Health Medical Group’s new Plastic Surgery & Med Spa — a destination where guests can take advantage of the latest surgical and nonsurgical treatment options alongside a tranquil MedSpa experience.