Trafiki Ecommerce Marketing

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Bison Security Posts. We specialise in both supply and installation of security products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trafiki Ecommerce Marketing, and what were your goals?

We were looking to expand our reach on Google, (both organically and paid) but wanted to make sure we maximised our ROI

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Trafiki from another company that used them previously. We had several meetings so that we could establish that Trafiki would be the right fit for our marketing. After a bespoke and detailed proposal, and having seen some of their work we were happy to proceed with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We first engaged Trafiki to overhaul our existing PPC campaigns. They created hundreds of targeted ads, making sure our keywords were researched to generate the best impact and response. They also created a multi-channel shopping campaign for our eccommerce site. After a year of work we were so pleased with them that we hired them to rebuild our existing ecommerce site. This further increased our conversions online. Trafiki also work with their team of web developers to make sure we organically rank well.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned two PPC/SEO Account Managers and one dedicated web developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a minimum of 10% conversion increase on our store. Alongside this we have seen a substantial increase in lead generation from all of our paid Ads.

Describe their project management style, including communication tools and timeliness.

We found that their attention to detail was fantastic, and they were there to advise us the whole way. Deadlines were met and their client support is second to none.

What did you find most impressive or unique about this company?

I have to say that what impressed me the most about Trafiki is the extremley high level of skill, competence and experience their team have in this industry,

Are there any areas for improvement or something they could have done differently?

For us, there's not much more they could build on. They have transformed our marketing campaigns over the last 4 years and we will continue to use their services

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at a high-end kitchen tiles and bathroom equipment supply company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trafiki Digital limited?

We needed help managing our Google marketing.

SOLUTION

What was the scope of their involvement?

They manage our Google Ads. The team is also making a website for us, too.

What is the team composition?

We work with 2–3 people from their team?

How did you come to work with Trafiki Digital limited?

I came across them online. They’re local to me, which was a plus. From talking to them, I could tell that they were experienced.

How much have you invested with them?

We’ve spent about 5,000 pounds (approximately $6,650 USD).

What is the status of this engagement?

We started working together in March 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their impact is massive. From this time last year, we’re up 2700% in sales. For context, we were averaged about 60,000 pounds (approximately $80,000 USD) in sales last year. This year, we’re averaging 100,000 pounds ($133,000 USD) per month.

How did Trafiki Digital limited perform from a project management standpoint?

We communicate via phone and email. They’re very on top of the ball with meeting the deadlines.

What did you find most impressive about them?

They’re great at explaining concepts, even if you’re unfamiliar with Google Ads. They teach me new things all the time.

Are there any areas they could improve?

No, not really. They’ve been brilliant.

Do you have any advice for potential customers?

My advice is to take the plunge and use them. Have faith that they’re going to do what they say they will.

BACKGROUND

Please describe your company and your position there.

Laser tattoo removal and general laser practice for skin treatments

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trafiki Ecommerce Marketing, and what were your goals?

We wanted to expand our reach and online presence in order to grow and maintain the continual growth of our business

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew from word of mouth and general research that their understanding of what we required was a high level and their price point was competitive

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with discovery phase, keyword research and understanding about our competitors.

How many people from the vendor's team worked with you, and what were their positions?

Everyone on the team has been incredibly helpful and available when needed

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic is continually growing. We are showing on the first page of Google and we are happy with our lead conversion

Describe their project management style, including communication tools and timeliness.

They have been great at providing reports, updating us on data and keeping an eye on how we can better our search optimisation

What did you find most impressive or unique about this company?

Professionalism is great, and everyone is very thorough, detailed, and helpful. They are always quick to reply or call when if ever we need them.

Are there any areas for improvement or something they could have done differently?

None that we feel at the moment