What was the scope of their involvement?
The work was strictly organic. I wanted to gain their trust, and get a better idea of what Tower33’s vision was with growing our keywords over time. I had a solid idea of what needed to be in place, but it was nice getting their input and having them provide due diligence in running many of these tasks for me.
The biggest thing was that we set out for a 3-month partnership, and within that time, Tower33 ran through traditional links, technical, and content audits. They gave us roadmaps for each one that identified everything needing to be changed, and also gave us guidance on how they would approach the situation. This gave us a lot of breathing room to consider whether we wanted to focus on marketing or branding first.
Initially, we went through a rapid process. We were planning to launch the site within the first 3 months, but it ended up getting drawn out due to design.
In the kick-off meeting, we went through their vision on how we could improve and reach our goals. One of the biggest things Tower33 did up front was running an early analysis of how we were currently ranking. This provided a lot of justification concerning where they were getting their sources from while remaining transparent with all the software and platforms they were using to get those ratings.
For many clients who deal with digital marketing and SEO, there are so many technical terms to understand, and it’s easy to get them confused. Throughout the process, my CEO and I asked questions about simple items, like what numbers actually meant. Anthony [CEO, Tower33 Digital] and his team always had answers and reasoning for them.
For me, everything seemed standardized and easily approachable. It wasn’t until we started diving into those process that I started seeing the benefits of why I hired Tower33. Not only were they local, but they were easy to communicate with on a daily basis, and we felt comfortable asking them questions. They provided reasoning for everything and also gave us links and knowledge resources for educating ourselves. It was an educational experience more than anything, which speaks volumes of our trust in them.
Tower33 is still helping us manage day-to-day here, even though we’re past contact.
What is the team dynamic?
We primarily worked with one team in a collaborative effort. I worked with Anthony [CEO, Tower33 Digital], and he would reach out to Nate [Search Marketing Coordinator] in order to weave a strategy for us. The daily communication was through Anthony [CEO, Tower33 Digital], who coordinated with his team, then got back to us if there were any questions.
How did you come to work with Tower33 Digital?
I’d known Gary [Chief Strategy Officer, Tower33 Digital] for a couple years. He was at another agency previously, and I stayed connected with him. At the time, we were ramping up our new website, so I contacted him through LinkedIn and realized he was working at an SEO agency. I thought it would be a good opportunity to see what Tower33 was all about. Anthony [CEO, Tower33 Digital] had also worked for an agency where I was previously at, but joined 1-2 months after I left. It was always a matter of word of mouth from personal relationships.
How much have you invested with them?
We spent between $10,000-$25,000.
What is the status of this engagement?
We started working with Tower33 in October 2016. We worked through January-February 2017, and then the engagement was closed. Tower33 continues providing guidance to us.