What evidence can you share that demonstrates the impact of the engagement?
Our previous mobile app saw approximately 10% of our online sales, while the current version is responsible for 45%–50%. Touch Instinct’s impact on the app’s growth has been considerable. We were very satisfied with their work.
How did Touch Instinct perform from a project management standpoint?
Their project management was outstanding. The app had a very complex structure, but they were able to complete the apps within a limited timeframe. They initially gave us a 6-month estimate, but we only had 2–3 months available. After an in-depth planning phase, they were able to publish the apps on our schedule.
They follow through on their commitments and prioritize the details in every project. They provided so many relevant recommendations about the development process and adjusted our plan when necessary. They were responsible for some very logical features that we had overlooked.
We used Basecamp as a task tracker and Telegram/Skype for communication.
What did you find most impressive about them?
We’ve seen very few bugs since launch. The contractor responsible for our site has often committed components to production before checking for bugs, which led to emergency situations and stress on our side. With Touch Instinct, we haven’t had any situations like this.
They have very strong testing procedures. They asked us for our main user scenarios and tested all of them to ensure that errors didn’t make it to the App Store/Google Play store. Users haven’t been affected by bad user experiences, which we value tremendously.
Are there any areas they could improve?
The project manager responsible for app development left the company during the engagement. The process of finding a replacement took one month, which led to a somewhat unstable situation for us. However, Touch Instinct coped with the situation well and continued to provide high-level service.
Do you have any advice for future clients of theirs?
All the details should be addressed at the beginning of the project. There can be misunderstandings between the mobile developers and the app owners. All the work should be broken into details in order to avoid conflicts around the scope of work, the timeline, and the resources necessary.